NOCTA x The Art of the Automobile: Drake and Arthur Kar launch a new collaboration (2024)

Drake continues to expand the horizons of his collaboration with Nike through the NOCTA division, this time teaming up with Arthur Kar, the famous Parisian luxury car dealer and founder of L'Art de L'Automobile . Together, they unveil a thematic capsule focused on the world of motor racing, combining retro aesthetics and technical innovation.

The collection is distinguished by several key pieces, including the Bala Tech Jacket and the Racing Jacket. The former offers practical features like a stowable hood and internal carrying straps, while the latter sports an eye-catching blue and gold design with unique co-branding that celebrates the heritage of both brands. These pieces, designed for lovers of speed and style, are complemented by waterproof pants, a long-sleeved jersey and matching accessories such as NOCTA gloves, all evoking the world of racing.

In terms of design, the capsule is inspired by traditional running outfits, reinterpreted through the prism of modernity and urban fashion. Bright colors, such as the yellow of the technical pants and the blue of the racing jacket, inject a dose of visual energy that captures the dynamic essence of motorsport.

The launch of this collection is scheduled for April 25 on the NOCTA website , followed by a release on Nike's SNKRS platform on April 26, with prices ranging from $32 to $350. This marks a new stage in the evolution of the NOCTA brand, which has already explored various sporting worlds, from golf to basketball. The foray into motocross and auto racing was only a matter of time.

It offers a refreshing perspective on what sports-inspired fashion can be, highlighting pieces that are both functional and aesthetically pleasing. For fans of Drake, Nike, and automobile culture, this collection is a must-have that promises to make an impact with its originality and audacity.