BUSINESS
Bernard Arnault: biography, net worth and LVMH
Bernard Arnault is the chairman and chief executive of LVMH, which he has run since 1989. He started in his family’s construction business Ferret-Savinel, renamed Férinel, then...
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BUSINESS
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Featured / BUSINESS
Lucy Guo: who is she? Career, Scale AI, Passes and net worth
Lucy Guo is an American entrepreneur who co-founded Scale AI in 2016 and founded the creator platform Passes in 2022. She also launched the Backend Capital fund. Forbes puts her net worth at $1.5 billion on October 23, 2026, mostly from her stake in...
HYTRAPE / BUSINESS
BUSINESS
Jeff Bezos: career, Amazon, Blue Origin and net worth
Jeff Bezos is the founder of Amazon, a company incorporated in July 1994 in the state of Washington. He stepped down as CEO on July 5, 2021...
BUSINESS
Financial Markets - Tech dive, Zoom case, cautious strategies for traders
Between interest rates, geopolitical tensions, and tech stock pressure, volatilityis setting in at the end of 2025. An analysis of the case of Zoom, macroeconomic signals, and...
BUSINESS
4 Mistakes to Avoid When Choosing Your SEO Agency
Organic SEO, website redesign, content strategy, web design, online reputation management... The reasons for hiring an SEO agency are numerous and strategic. In an increasingly competitive digital...
BUSINESS
Jiddu Krishnamurti, the man who cures what medicine cannot: his 5 steps to mental freedom
"You can only be free when you understand the whole process of your thinking and feeling." In 1929, before 3,000 disciples gathered in the Netherlands, a 34-year-old...
BUSINESS
Why “the weird” is your best compass in 2025
These are strange times, aren't they? Not strange in the sense of calculated or shocking oddity, but strange in the sense of trying to reconcile contradictions. We...
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A Brand Identity Resources selection from HYTRAPE’s independent creators.
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BUSINESS
Cal AI and Zach Yadegari: how the app works, the figures and the MyFitnessPal acquisition
Cal AI is a mobile app that estimates the calories and macronutrients of a meal from a photo. Co-founded by Zach Yadegari and launched in May 2024,...
BUSINESS
30 influential entrepreneurs: companies, key dates and where they stand
Here are 30 influential entrepreneurs, from Edison (1879) to Rihanna (2017), each with a company, a verified fact, a key year and a status on October 22,...
BUSINESS
The race to the trillion: Elon Musk in pole position
Imagine a world where the wealth of a single individual exceeds the GDP of many countries. This scenario, which seems like something out of a science fiction...
BUSINESS
Q4: Why is Black Friday the Biggest Opportunity of the Year?
You’re probably in the end-of-year rush. As you know, Q4 is when everything is at stake. But not just for a few companies, no. ALL of them....
BUSINESS
Top 10 Most Common Mistakes on META ADS (Facebook+Instagram)
Advertising on Meta, with its promises of large audiences and rapid conversions, attracts many companies ready to invest heavily. However, just because you inject millions into an...
BUSINESS
How to go from €100,000 to €1 million per year: The key steps to successfully scale the phase
The scaling phase is the moment when a company moves from a craft to a system. It is a crucial and delicate stage that can determine the...
BUSINESS
Top 8 Ways to Sell Your Freelance Services: A Casual Approach
Selling your freelance services can sometimes feel like a never-ending climb, but with the right strategies, you can turn the climb into a pleasant stroll. Here are...
BUSINESS
How to go from a CPA of €35 to less than €5 (Case study)
Today, we're going to dive into a case study that will make your hair stand on end (in a good way, I promise). We will see how...
BUSINESS
10 new Google Ads features for 2025
Google Ads continues to evolve to offer ever more innovative and efficient features to advertisers. Here are the 10 new features coming to Google Ads before 2025,...
BUSINESS
8 examples of selections to convert on LinkedIn
LinkedIn is a must-have platform for professional networking and lead generation. To maximize engagement and convert your visitors into potential customers, it is crucial to use engaging...
BUSINESS
LinkedIn Algorithm Update 2024: Complete Guide to Maximizing the Impact of Your Posts
In 2024, LinkedIn updated its algorithm to optimize post visibility and engagement. Whether you're a professional looking to grow your presence or a business aiming to engage...