Les 8 meilleures façons de vendre tes prestations en freelance : Une approche décontractée
Vendre tes services en freelance peut parfois ressembler à une montée d'escalade sans fin, mais avec les bonnes stratégies, tu peux transformer cette ascension en une promenade agréable. Voici quel...
How to go from a CPA of €35 to less than €5 (Case study)
Today, we're going to dive into a case study that will make your hair stand on end (in a good way, I promise). We will see how a consulting company managed to reduce its CPA from €35 to less than ...
Jeff Bezos (Amazon): From dusty garage to global empire
Imagine for a moment: you're in a small, dusty garage in Seattle in 1994. A guy with a weird laugh is fiddling around on his computer. If we told you that this guy was going to become the richest m...
10 new Google Ads features for 2025
Google Ads continues to evolve to offer ever more innovative and efficient features to advertisers. Here are the 10 new features coming to Google Ads before 2025, which promise to transform your a...
8 examples of selections to convert on LinkedIn
LinkedIn is a must-have platform for professional networking and lead generation. To maximize engagement and convert your visitors into potential customers, it is crucial to use engaging and releva...
LinkedIn Algorithm Update 2024: Complete Guide to Maximizing the Impact of Your Posts
In 2024, LinkedIn updated its algorithm to optimize post visibility and engagement. Whether you're a professional looking to grow your presence or a business aiming to engage more with your audien...
How EEAT Influences Consumer Confidence and Your Sales
These days, you see marketers everywhere bragging about driving conversions. An SEO expert claims his content made a company millions. A paid ad specialist says he boosted a brand's revenue. In rea...
+25 Golden Rules for Entrepreneurs!
Are you wondering what business school is really worth to become an entrepreneur? We tell you right away: this video will teach you much more. In ten years, I met my best friends in business school...
Identify your ultra-skills to make a difference in a market
Understanding your “Red Sea moment” The phrase "Red Sea moment" refers to the crossing of the Red Sea by the Israelites, as described in the book of Exodus. Fleeing slavery in Egypt, the Israeli...
Bernard Arnault: From Roubaix to the global luxury empire
It's fascinating to think that the richest man in the world is a Frenchman you all know: Bernard Arnault . His fortune exceeds $200 billion, ahead of titans like Jeff Bezos and Elon Musk. But how ...
Screaming Frog: The essential and profitable tool for SEO
Among these tools, Screaming Frog stands out for its efficiency and profitability. With an annual cost of 250 euros, it is much more affordable than other tools like SEMrush, whose cost is s...
Optimize your e-commerce category pages: A complete SEO guide
This is the story of one of our clients who, after working with many SEO agencies without success, turned to us with a messy site. Today, they are enjoying a 43% year-over-year increase in t...
Thierry Vignal: the rise and lessons of a French Tech entrepreneur
Thierry Vignal, a name that resonates in the French entrepreneurial world, perfectly embodies the tumultuous journey of many French Tech entrepreneurs. Its history, marked by dazzling successes an...
The Complete Guide to Netlinking SEO in 2024
Welcome to this complete guide to netlinking, also known as off-page SEO, one of the three essential pillars of SEO. At the end of this guide, you will be able to identify the important pi...
The sad truths of SEO that no one tells you
1. The pitch before practice In the SEO industry, the ability to sell SEO services is often more valued than true SEO expertise. It even happens that during many SEO pitches, no SEO exp...
SEO Optimization: Don’t Neglect Internal Networking!!
Hi ! Today, we are going to talk about a hot topic for all owners of e-commerce sites or marketplaces: internal networking and PageRank management. You know, that moment when you realize tha...
Decryption of Holdings arrangements: How to build a fortune with little contribution?
Hi ! Today, we are going to delve into a subject which seems reserved for major financiers, but which is within everyone's reach if we take the time to understand: the formation of companies...
The 5 steps to transform an agency into a success story with 50k MRR
Step 1: Designing the Offer “Choose a job you love, and you will never have to work a day in your life.” » -Confucius. The first stone of your entrepreneurial building is the offer. It m...
Google Search Console: How to Find Keyword Opportunities?
After many hours of exploring the depths of Google Search Console, I finally discovered effective methods for identifying keyword opportunities that could improve your website's SEO. It's am...
The Future of SEO: Less Technical, More Brand-Oriented
The future of SEO (Search Engine Optimization) appears to mark a decisive shift towards a less technical and more strategic dimension, focused on brand value rather than traditional aspects ...
The 9 best personal development habits to become the best version of yourself in 2024
In the incessant quest for personal development , our habits are the pillars that support our deepest ambitions. Like the threads that weave the web of our daily lives, they can lift us to heights ...
4 Fatal Mistakes with Pricing (2024)
4 Fatal Mistakes with Pricing If you bring a lot of leads to your SaaS, but they all get stuck at the pricing page, it's time to review your offer. Before you think about a promo code to get a...
Masterclass: freelance taxation 2024
Introduction: Definition, Objectives and Viable Options for Freelancers To begin: what are we talking about? Definition of Taxation : set of rules, laws and practices which govern the collect...
What is a business model and how to build it in 2024?
This article is for all entrepreneurs, startups, and established businesses looking to navigate the business landscape of 2024. We'll define what a business model is, examine why it's es...
