BUSINESS

Les 30 entrepreneurs les plus influents qui ont changé le monde

Les 30 entrepreneurs les plus influents qui ont changé le monde

1. Andrew CarnegieIndustrie : AcierNationalité : Écossais (plus tard naturalisé américain)Période : XIXe siècleFortune estimée en 1919 : 380 millions de dollars (équivalent de 309 milliards actuels...

Elon MuskLa course au trillion : Elon Musk en pole position

The race to the trillion: Elon Musk in pole position

Imagine a world where the wealth of a single individual exceeds the GDP of many countries. This scenario, which seems like something out of a science fiction novel, could soon become reality. Elon...

Q4 : Pourquoi le Black Friday est la Plus Grande Opportunité de l’Année ?

Q4: Why is Black Friday the Biggest Opportunity of the Year?

You’re probably in the end-of-year rush. As you know, Q4 is when everything is at stake. But not just for a few companies, no. ALL of them. It’s literally the time when the anticipation of the holi...

Les-10-erreurs-les-plus-courantes-sur-META-ADS-Facebook-Instagram HYTRAPE

Top 10 Most Common Mistakes on META ADS (Facebook+Instagram)

Advertising on Meta, with its promises of large audiences and rapid conversions, attracts many companies ready to invest heavily. However, just because you inject millions into an advertising campa...

Comment-passer-de-100-000-à-1-million-par-an-Les-étapes-clés-pour-réussir-la-phase-de-Scale HYTRAPE

How to go from €100,000 to €1 million per year: The key steps to successfully scale the phase

The scaling phase is the moment when a company moves from a craft to a system. It is a crucial and delicate stage that can determine the success or failure of the company. It is essential to unders...

Les-8-meilleures-façons-de-vendre-tes-prestations-en-freelance-Une-approche-décontractée HYTRAPE

Top 8 Ways to Sell Your Freelance Services: A Casual Approach

Selling your freelance services can sometimes feel like a never-ending climb, but with the right strategies, you can turn the climb into a pleasant stroll. Here are some tips, revised a little, to...

Comment-passer-d-un-CPA-de-35-à-moins-de-5-Étude-de-cas HYTRAPE

How to go from a CPA of €35 to less than €5 (Case study)

Today, we're going to dive into a case study that will make your hair stand on end (in a good way, I promise). We will see how a consulting company managed to reduce its CPA from €35 to less than ...

Jeff-Bezos-Amazon-Du-garage-poussiéreux-à-l-empire-mondial HYTRAPE

Jeff Bezos (Amazon): From dusty garage to global empire

Imagine for a moment: you're in a small, dusty garage in Seattle in 1994. A guy with a weird laugh is fiddling around on his computer. If we told you that this guy was going to become the richest m...

10 nouveautés Google Ads pour 2025 - HYTRAPE

10 new Google Ads features for 2025

Google Ads continues to evolve to offer ever more innovative and efficient features to advertisers. Here are the 10 new features coming to Google Ads before 2025, which promise to transform your a...

8 exemples de sélections pour convertir sur LinkedIn - HYTRAPE

8 examples of selections to convert on LinkedIn

LinkedIn is a must-have platform for professional networking and lead generation. To maximize engagement and convert your visitors into potential customers, it is crucial to use engaging and releva...

Mise à jour de l'algorithme LinkedIn 2024 : Guide complet pour maximiser l'impact de vos publications - HYTRAPE

LinkedIn Algorithm Update 2024: Complete Guide to Maximizing the Impact of Your Posts

In 2024, LinkedIn updated its algorithm to optimize post visibility and engagement. Whether you're a professional looking to grow your presence or a business aiming to engage more with your audien...

Comment l’E-E-A-T Influence la confiance des consommateurs et vos ventes - HYTRAPE

How EEAT Influences Consumer Confidence and Your Sales

These days, you see marketers everywhere bragging about driving conversions. An SEO expert claims his content made a company millions. A paid ad specialist says he boosted a brand's revenue. In rea...

+25 Règles d'or pour les entrepreneurs ! - HYTRAPE

+25 Golden Rules for Entrepreneurs!

Are you wondering what business school is really worth to become an entrepreneur? We tell you right away: this video will teach you much more. In ten years, I met my best friends in business school...

Identifier son ultra-compétence pour faire la différence sur un marché - HYTRAPE

Identify your ultra-skills to make a difference in a market

Understanding your “Red Sea moment” The phrase "Red Sea moment" refers to the crossing of the Red Sea by the Israelites, as described in the book of Exodus. Fleeing slavery in Egypt, the Israeli...

Bernard ArnaultBernard Arnault : De Roubaix à l'empire du luxe mondial - HYTRAPE

Bernard Arnault: From Roubaix to the global luxury empire

It's fascinating to think that the richest man in the world is a Frenchman you all know: Bernard Arnault . His fortune exceeds $200 billion, ahead of titans like Jeff Bezos and Elon Musk. But how ...

SEOScreaming Frog : L'outil indispensable et rentable pour le SEO - HYTRAPE

Screaming Frog: The essential and profitable tool for SEO

Among these tools, Screaming Frog stands out for its efficiency and profitability. With an annual cost of 250 euros, it is much more affordable than other tools like SEMrush, whose cost is s...

SEOOptimisez les pages de catégorie de votre e-commerce : Un guide complet SEO - HYTRAPE

Optimize your e-commerce category pages: A complete SEO guide

This is the story of one of our clients who, after working with many SEO agencies without success, turned to us with a messy site. Today, they are enjoying a 43% year-over-year increase in t...

Thierry Vignal : l'ascension et les leçons d'un entrepreneur de la French Tech - HYTRAPE

Thierry Vignal: the rise and lessons of a French Tech entrepreneur

Thierry Vignal, a name that resonates in the French entrepreneurial world, perfectly embodies the tumultuous journey of many French Tech entrepreneurs. Its history, marked by dazzling successes an...

SEOLe Guide Complet du Netlinking SEO en 2024 - HYTRAPE

The Complete Guide to Netlinking SEO in 2024

Welcome to this complete guide to netlinking, also known as off-page SEO, one of the three essential pillars of SEO. At the end of this guide, you will be able to identify the important pi...

SEOLes tristes vérités du SEO que personne ne vous dit - HYTRAPE

The sad truths of SEO that no one tells you

1. The pitch before practice In the SEO industry, the ability to sell SEO services is often more valued than true SEO expertise. It even happens that during many SEO pitches, no SEO exp...

SEOOptimisation du SEO : Ne Négligez pas le Maillage Interne !! - HYTRAPE

SEO Optimization: Don’t Neglect Internal Networking!!

Hi ! Today, we are going to talk about a hot topic for all owners of e-commerce sites or marketplaces: internal networking and PageRank management. You know, that moment when you realize tha...

Décryptage des montages en Holdings : Comment bâtir une fortune avec peu d'apport ? - HYTRAPE

Decryption of Holdings arrangements: How to build a fortune with little contribution?

Hi ! Today, we are going to delve into a subject which seems reserved for major financiers, but which is within everyone's reach if we take the time to understand: the formation of companies...

Les 5 étapes pour transformer une agence en success story à 50k de MRR - HYTRAPE

The 5 steps to transform an agency into a success story with 50k MRR

Step 1: Designing the Offer “Choose a job you love, and you will never have to work a day in your life.” » -Confucius. The first stone of your entrepreneurial building is the offer. It m...

SEOGoogle Search Console : Comment trouver des opportunités de mots-clés ? - HYTRAPE

Google Search Console: How to Find Keyword Opportunities?

After many hours of exploring the depths of Google Search Console, I finally discovered effective methods for identifying keyword opportunities that could improve your website's SEO. It's am...