BUSINESS

Jan 16, 2025
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Pourquoi "le bizarre" est votre meilleure boussole en 2025

Les temps sont étranges, n’est-ce pas ? Pas étranges dans le sens d’une bizarrerie calculée ou choquante, mais étranges comme lorsqu’on essaie de concilier des contradictions. Ces paradoxes, nous les voyons à chaque coin de rue : influenceurs déconnectés, écologistes...

Jan 16, 2025
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Comment Zach Yadegari (17 ans) a construit une app d’IA à 1,12 million$ par mois

Qu’étiez-vous en train de faire à 17 ans ? Si vous êtes comme la plupart des gens, probablement pas construire une entreprise rapportant plus d’un million de dollars par mois. Zach Yadegari, lui, n’a pas seulement rêvé grand. Il a...

Les 30 entrepreneurs les plus influents qui ont changé le monde

Nov 07, 2024
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The 30 Most Influential Entrepreneurs Who Changed the World

1. Andrew Carnegie Industry: Steel Nationality: Scottish (later naturalized American) Period: 19th century Estimated wealth in 1919: $380 million (equivalent to $309 billion today) Andrew Carnegie is often seen as the archetypal philanthropic entrepreneur. Born into a modest family in...

Elon Musk

Sep 23, 2024
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The race to the trillion: Elon Musk in pole position

Imagine a world where the wealth of a single individual exceeds the GDP of many countries. This scenario, which seems like something out of a science fiction novel, could soon become reality. Elon Musk, the visionary entrepreneur behind Tesla and...

Q4 : Pourquoi le Black Friday est la Plus Grande Opportunité de l’Année ?

Sep 19, 2024
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Q4: Why is Black Friday the Biggest Opportunity of the Year?

You’re probably in the end-of-year rush. As you know, Q4 is when everything is at stake. But not just for a few companies, no. ALL of them. It’s literally the time when the anticipation of the holidays, the Black Friday...

Les-10-erreurs-les-plus-courantes-sur-META-ADS-Facebook-Instagram HYTRAPE

Aug 28, 2024
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Top 10 Most Common Mistakes on META ADS (Facebook+Instagram)

Advertising on Meta, with its promises of large audiences and rapid conversions, attracts many companies ready to invest heavily. However, just because you inject millions into an advertising campaign does not guarantee success. After spending more than 15 million euros...

Comment-passer-de-100-000-à-1-million-par-an-Les-étapes-clés-pour-réussir-la-phase-de-Scale HYTRAPE

Aug 28, 2024
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How to go from €100,000 to €1 million per year: The key steps to successfully scale the phase

The scaling phase is the moment when a company moves from a craft to a system. It is a crucial and delicate stage that can determine the success or failure of the company. It is essential to understand the issues...

Les-8-meilleures-façons-de-vendre-tes-prestations-en-freelance-Une-approche-décontractée HYTRAPE

Jul 24, 2024
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Top 8 Ways to Sell Your Freelance Services: A Casual Approach

Selling your freelance services can sometimes feel like a never-ending climb, but with the right strategies, you can turn the climb into a pleasant stroll. Here are some tips, revised a little, to make selling your services more effective and...

Comment-passer-d-un-CPA-de-35-à-moins-de-5-Étude-de-cas HYTRAPE

Jul 22, 2024
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How to go from a CPA of €35 to less than €5 (Case study)

Today, we're going to dive into a case study that will make your hair stand on end (in a good way, I promise). We will see how a consulting company managed to reduce its CPA from €35 to less than...

Jeff-Bezos-Amazon-Du-garage-poussiéreux-à-l-empire-mondial HYTRAPE

Jul 16, 2024
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Jeff Bezos (Amazon): From dusty garage to global empire

Imagine for a moment: you're in a small, dusty garage in Seattle in 1994. A guy with a weird laugh is fiddling around on his computer. If we told you that this guy was going to become the richest man...

10 nouveautés Google Ads pour 2025 - HYTRAPE

Jun 26, 2024
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10 new Google Ads features for 2025

Google Ads continues to evolve to offer ever more innovative and efficient features to advertisers. Here are the 10 new features coming to Google Ads before 2025, which promise to transform your advertising campaigns and optimize your performance. 1. Search...

8 exemples de sélections pour convertir sur LinkedIn - HYTRAPE

Jun 26, 2024
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8 examples of selections to convert on LinkedIn

LinkedIn is a must-have platform for professional networking and lead generation. To maximize engagement and convert your visitors into potential customers, it is crucial to use engaging and relevant content selections. Here is a practical guide based on an infographic...

Mise à jour de l'algorithme LinkedIn 2024 : Guide complet pour maximiser l'impact de vos publications - HYTRAPE

Jun 25, 2024
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LinkedIn Algorithm Update 2024: Complete Guide to Maximizing the Impact of Your Posts

In 2024, LinkedIn updated its algorithm to optimize post visibility and engagement. Whether you're a professional looking to grow your presence or a business aiming to engage more with your audience, understanding these changes is crucial. Here's a detailed guide...

Comment l’E-E-A-T Influence la confiance des consommateurs et vos ventes - HYTRAPE

Jun 07, 2024
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How EEAT Influences Consumer Confidence and Your Sales

These days, you see marketers everywhere bragging about driving conversions. An SEO expert claims his content made a company millions. A paid ad specialist says he boosted a brand's revenue. In reality, no sale is due to a single action....

+25 Règles d'or pour les entrepreneurs ! - HYTRAPE

Jun 07, 2024
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+25 Golden Rules for Entrepreneurs!

Are you wondering what business school is really worth to become an entrepreneur? We tell you right away: this video will teach you much more. In ten years, I met my best friends in business school, and even if I...

Identifier son ultra-compétence pour faire la différence sur un marché - HYTRAPE

Jun 07, 2024
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Identify your ultra-skills to make a difference in a market

Understanding your “Red Sea moment” The phrase "Red Sea moment" refers to the crossing of the Red Sea by the Israelites, as described in the book of Exodus. Fleeing slavery in Egypt, the Israelites found themselves trapped between the Egyptian...

Bernard Arnault

Jun 05, 2024
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Bernard Arnault: From Roubaix to the global luxury empire

It's fascinating to think that the richest man in the world is a Frenchman you all know: Bernard Arnault . His fortune exceeds $200 billion, ahead of titans like Jeff Bezos and Elon Musk. But how did Bernard Arnault accumulate...

SEO

Screaming Frog : L'outil indispensable et rentable pour le SEO - HYTRAPE

May 17, 2024
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Screaming Frog: The essential and profitable tool for SEO

Among these tools, Screaming Frog stands out for its efficiency and profitability. With an annual cost of 250 euros, it is much more affordable than other tools like SEMrush, whose cost is similar but monthly. Let's see why Screaming Frog...

SEO

Optimisez les pages de catégorie de votre e-commerce : Un guide complet SEO - HYTRAPE

May 17, 2024
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Optimize your e-commerce category pages: A complete SEO guide

This is the story of one of our clients who, after working with many SEO agencies without success, turned to us with a messy site. Today, they are enjoying a 43% year-over-year increase in traffic with purchase intent. How did...

Thierry Vignal : l'ascension et les leçons d'un entrepreneur de la French Tech - HYTRAPE

May 15, 2024
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Thierry Vignal: the rise and lessons of a French Tech entrepreneur

Thierry Vignal, a name that resonates in the French entrepreneurial world, perfectly embodies the tumultuous journey of many French Tech entrepreneurs. Its history, marked by dazzling successes and resounding failures, offers us a valuable lesson on the challenges and realities...

SEO

Le Guide Complet du Netlinking SEO en 2024 - HYTRAPE

May 15, 2024
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The Complete Guide to Netlinking SEO in 2024

Welcome to this complete guide to netlinking, also known as off-page SEO, one of the three essential pillars of SEO. At the end of this guide, you will be able to identify the important pitfalls to avoid and understand how...

SEO

Les tristes vérités du SEO que personne ne vous dit - HYTRAPE

May 15, 2024
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The sad truths of SEO that no one tells you

1. The pitch before practice In the SEO industry, the ability to sell SEO services is often more valued than true SEO expertise. It even happens that during many SEO pitches, no SEO expert is present. This creates a glaring...

SEO

Optimisation du SEO : Ne Négligez pas le Maillage Interne !! - HYTRAPE

May 02, 2024
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SEO Optimization: Don’t Neglect Internal Networking!!

Hi ! Today, we are going to talk about a hot topic for all owners of e-commerce sites or marketplaces: internal networking and PageRank management. You know, that moment when you realize that despite having a huge domain authority and...

Décryptage des montages en Holdings : Comment bâtir une fortune avec peu d'apport ? - HYTRAPE

May 02, 2024
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Decryption of Holdings arrangements: How to build a fortune with little contribution?

Hi ! Today, we are going to delve into a subject which seems reserved for major financiers, but which is within everyone's reach if we take the time to understand: the formation of companies by holding companies and the use...

Les 5 étapes pour transformer une agence en success story à 50k de MRR - HYTRAPE

Apr 29, 2024
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The 5 steps to transform an agency into a success story with 50k MRR

Step 1: Designing the Offer “Choose a job you love, and you will never have to work a day in your life.” » -Confucius. The first stone of your entrepreneurial building is the offer. It must be both unique and...

SEO

Google Search Console : Comment trouver des opportunités de mots-clés ? - HYTRAPE

Apr 25, 2024
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Google Search Console: How to Find Keyword Opportunities?

After many hours of exploring the depths of Google Search Console, I finally discovered effective methods for identifying keyword opportunities that could improve your website's SEO. It's amazing how many opportunities remain hidden within data that we often deem complex...

SEO

L'avenir du SEO : Moins technique, plus orienté marque - HYTRAPE

Apr 23, 2024
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The Future of SEO: Less Technical, More Brand-Oriented

The future of SEO (Search Engine Optimization) appears to mark a decisive shift towards a less technical and more strategic dimension, focused on brand value rather than traditional aspects such as technical SEO, content and backlinks. This shift could transform...

Développement personel

Apr 16, 2024
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The 9 best personal development habits to become the best version of yourself in 2024

In the incessant quest for personal development , our habits are the pillars that support our deepest ambitions. Like the threads that weave the web of our daily lives, they can lift us to heights or drag us into abysses...

SaaS

4 Erreurs Fatales avec le Pricing (2024) - HYTRAPE

Apr 16, 2024
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4 Fatal Mistakes with Pricing (2024)

4 Fatal Mistakes with Pricing If you bring a lot of leads to your SaaS, but they all get stuck at the pricing page, it's time to review your offer. Before you think about a promo code to get around...

Freelance

Apr 16, 2024
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Masterclass: freelance taxation 2024

Introduction: Definition, Objectives and Viable Options for Freelancers To begin: what are we talking about? Definition of Taxation : set of rules, laws and practices which govern the collection of taxes and duties by the tax administration. This covers corporate...

BUSINESS

Apr 15, 2024
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What is a business model and how to build it in 2024?

This article is for all entrepreneurs, startups, and established businesses looking to navigate the business landscape of 2024. We'll define what a business model is, examine why it's essential for business success, and share insights practical tips for developing and...

Les nouvelles dynamiques du freelancing en 2024 - HYTRAPE

Apr 09, 2024
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The new dynamics of freelancing in 2024

The world of freelancing is constantly evolving, and Malt's latest report offers a fascinating insight into current trends that are redefining the way businesses and freelancers interact. Here are the key points to remember from this study which highlights new...

Comment créer un Value Asset en 6 étapes (2024) - HYTRAPE

Apr 09, 2024
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How to create a Value Asset in 6 steps (2024)

The rise of digital has transformed the way entrepreneurs and content creators share their knowledge. Among emerging strategies, that of Value-Assets stands out for its extraordinary potential. Here are the six essential steps to create an impactful and profitable Value-Asset....

SEO

Les 5 techniques SEO en E-commerce (SHOPIFY SEO) - HYTRAPE

Apr 02, 2024
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The 5 SEO techniques in E-commerce (SHOPIFY SEO)

SEO is an ever-evolving field, and e-commerce players in 2024 face new limits and best practices. At the dawn of this new era, companies must adapt to increasingly precise criteria to ensure their online visibility. 1) Meta Title and Meta...

SEO

15 Astuces SEO avancées accessibles aux débutants - HYTRAPE

Mar 21, 2024
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15 Advanced SEO Tips Accessible to Beginners

SEO you know. It has become a crucial element in ensuring the visibility and success of a website. However, with search engine algorithms constantly evolving, it can be difficult to stay up to date. Here are 15 SEO tips that...

Les secrets d'une agence de conception web réussie en 2024 - HYTRAPE

Mar 21, 2024
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Secrets of a successful web design agency in 2024

After more than six years of experience, mistakes and learning in the world of freelancing, I have finally refined a method that guarantees the satisfaction and loyalty of my clients. Today I'm sharing with you the multi-step process I use...

Comment Générer 20 Leads par Semaine grâce à LinkedIn en 2024 - HYTRAPE

Mar 21, 2024
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How to Generate 20 Leads Per Week Using LinkedIn in 2024

LinkedIn has established itself as an essential tool for professionals looking to expand their network and generate qualified leads. If you're interested in the idea of turning your LinkedIn presence into a lead machine, you've come to the right place....

10 erreurs à bannir sur votre site internet en 2024 - HYTRAPE

Mar 21, 2024
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10 errors to ban on your website in 2024

Here are 10 errors frequently encountered when I carry out website audits: 1. Don't move the login page By default, WordPress exposes the login page via well-known URLs like /wp-admin or /wp-login.php . This practice makes brute force attacks easier....

La fin des cookies tiers sur Chrome (2024) - HYTRAPE

Mar 11, 2024
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The end of third-party cookies on Chrome (2024)

Yet the understanding of what a third-party cookie actually is and its role in digital marketing remains unclear for many. Let's take the example of the third-party advertising cookie "fr" from Meta Ads to clarify this subject. Paul's Experience: An...

Le Framework Ultime pour Générer des Leads : Décryptage du Modèle CTPV - HYTRAPE

Mar 11, 2024
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The Ultimate Framework for Generating Leads: Decrypting the CTPV Model

Today I'm introducing you to a proven framework used by agencies that has the potential to revolutionize your approach to client acquisition. Called CTPV, for Channel, Target, Value Proposition, this model is your ally to break into any acquisition channel...

Les dix habitudes qui vous distingueront de 99% des gens - HYTRAPE

Mar 04, 2024
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The ten habits that will set you apart from 99% of people

The phenomenon of lifestyle habits has attracted growing interest. However, this fascination has also revealed practices that are not only unrealistic but potentially harmful, highlighting the importance of choosing habits tailored to our individual needs. The ten habits that transformed...

SEO

La meilleure stratégie SEO en 3 Mois (2024) - HYTRAPE

Mar 02, 2024
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The best SEO strategy in 3 months (2024)

Natural referencing (SEO) has become a cornerstone for increasing online visibility and generating qualified traffic to your site. Here's a detailed, month-by-month action plan to transform SEO into your primary acquisition channel in just three months. Month 1: Foundations and...

Repenser la retraite : Perspective mathématique - HYTRAPE

Mar 02, 2024
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Rethinking Retirement: Mathematical Perspective

In a world where long-term financial security is a major concern, the question of retirement contributions gives rise to lively debates. “You’re not contributing to retirement, aren’t you afraid?” is a frequently asked question, especially to freelancers and entrepreneurs. However,...

Le parcours inspirant d'Alex Masmej : Du token créateur à Showtime & Drakula - HYTRAPE

Mar 01, 2024
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Alex Masmej's inspiring journey: From token creator to Showtime & Drakula

Showtime, the ambitious vision of Alex Masmej and Alex Kilkka, is shaping up to be the essential social network for NFTs, a platform where creators and collectors can exhibit their digital art. Anchored in the dynamism of innovation, Showtime successfully...

Comment et Pourquoi Lancer une Agence en 2024 ? - HYTRAPE

Mar 01, 2024
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How and Why Launch an Agency in 2024?

While opinions differ on the viability and freedom this business model offers, let's dig deeper into why starting an agency might be a wise choice and how to go about it. 1. The Flexibility of the Agency Model It’s true,...

10 meilleures cryptomonnaies à investir en 2024 - HYTRAPE

Feb 29, 2024
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10 best cryptocurrencies to invest in 2024

As we navigate through a tumultuous time for financial markets, with fluctuating volumes and strong reactions to central bank announcements, the world of cryptocurrencies continues to offer unique investment opportunities. Despite some volatility, the sector is showing signs of recovery,...

25 leçons de Rory Sutherland : Perspective sur la publicité et la psychologie du consommateur - HYTRAPE

Feb 29, 2024
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25 Lessons from Rory Sutherland: Perspective on Advertising and Consumer Psychology

Rory Sutherland, vice president of advertising agency Ogilvy, is recognized for his provocative ideas and unique perspectives on marketing, advertising and consumer psychology. Here are 25 of his most impactful lessons, which challenge conventional approaches and encourage thinking differently. 1....

L'IA comme catalyseur de changement dans le monde des affaires - HYTRAPE

Feb 28, 2024
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AI as a catalyst for change in business

In a fascinating article by Scott Galloway on Medium, the impact of artificial intelligence (AI) on business is compared to that of GLP-1 drugs, like Ozempic, on weight loss. Galloway highlights how these two innovations reduce “wants” in their respective...

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