Natural referencing (SEO) has become a cornerstone for increasing online visibility and generating qualified traffic to your site. Here's a detailed, month-by-month action plan to transform SEO into your primary acquisition channel in just three months.
Month 1: Foundations and Planning
The first month is dedicated to defining your SEO potential and strategic planning.
- Define the SEO potential of your theme by evaluating the search volume and competition.
- Find the main keyword by analyzing the search volume/difficulty ratio.
- Identify 3 major themes linked to your activity and generate 10 keywords for each.
- Classify these 30 keywords into informational or commercial categories.
- Create a semantic cocoon using these themes and keywords to structure your content in a coherent manner.
Month 2: Optimization and Engagement
The second month focuses on optimizing your existing content and improving user engagement.
- Analyze high-traffic pages through Google Search Console to understand what's working.
- Optimize the titles of these pages to improve their SEO performance.
- Identify pages with low traffic and rework their titles to increase their visibility.
- Integrate lead magnets adapted to search intentions on strategic pages to capture leads.
Month 3: Content and Analysis
The third month is dedicated to creating quality content and analyzing the results.
- Write pillar pages for each of the three major themes, relying on the semantic cocoon established in the first month.
- Create long-tail content to target specific queries and drive qualified traffic.
- Improve internal networking to strengthen the SEO structure of your site.
- Analyze the results , noting what worked and what needs adjustment.
Months 4, 5, 6: Replication and Adjustment
After the first three months, the time has come to replicate the strategies that have been successful and adjust those that have been less effective. Continue to analyze, optimize and innovate to maintain and improve your SEO positioning.
Bonus Tip: Create a Brand, Not Just a Site
Beyond SEO, consider building a strong brand. This involves creating an engaged community on social media and positioning yourself as an expert in your field. A strong brand and active social media presence can significantly amplify your SEO efforts and contribute to a sustainable acquisition strategy.
By following this roadmap, you can turn SEO into a powerful growth engine for your site. Remember, success in SEO is a marathon, not a sprint. Patience, perseverance and continuous adjustments will be your best allies.
