FASHION

SupremeSupreme-EssilorLuxottica-s-offre-la-marque-culte-pour-1-5-milliard-de-dollars HYTRAPE

Supreme: EssilorLuxottica acquires the cult brand for $1.5 billion

EssilorLuxottica, the optical giant you probably know for its expensive glasses, has just got its hands on Supreme, the streetwear brand loved by cool kids around the world. And guess what? They pa...

Arc-teryx-prend-d-assaut-la-capitale-Paris-2024 HYTRAPE

Arc'teryx takes the capital by storm (Paris 2024)

Well, my Parisian friends, hold on to your down jackets because Arc'teryx doesn't do things by halves! After winning the hearts of hipsters in the Marais with their first store, the high-end Canadi...

LVERS : Le Premier Parfum de Pharrell pour Louis Vuitton

LVERS: Pharrell’s First Perfume for Louis Vuitton

Last month, Pharrell Williams launched his first ever perfume for Louis Vuitton under the name "LVERS" . Designed in collaboration with master perfumer Jacques Cavallier-Belletrud , this fragrance ...

A$AP Rocky à la tête de la campagne Savage X Fenty Classics avec son fils RZA

A$AP Rocky to lead Savage X Fenty Classics campaign with son RZA

Fresh off his first Paris Fashion Week show, A$AP Rocky lands the lead role in Savage X Fenty 's new "Classics" campaign, alongside his son RZA and Rihanna . In the photos of this campaign, Flack...

Jacquemus x Nike : une collaboration très attendue dévoilée - HYTRAPE

Jacquemus x Nike: a highly anticipated collaboration revealed

The highly anticipated collaboration between Jacquemus and Nike is about to release. Already available in preview on the Jacquemus website, this new collection unveils the "Swoosh" bag available in...

Le studio design de Dingyun Zhang - HYTRAPE

Dingyun Zhang’s design studio

Dingyun Zhang's design studio in Shanghai, nestled above an industrial district, charms its visitors with a brutalist granite terrace brightened by lush vegetation. Inside, fashion workshops, texti...

L'Histoire de la marque Stone Island (1982-2024) - HYTRAPE

The History of the Stone Island brand (1982-2024)

The story of Stone Island begins with Massimo Osti, an Italian designer born in the middle of World War II. Fatherless, he worked from a young age and took evening classes to obtain a diploma in ad...

DIORDior s'associe à Stone Island pour une nouvelle collaboration (2024) - HYTRAPE

Dior teams up with Stone Island for a new collaboration (2024)

When Parisian haute couture meets an Italian cult classic, you can expect something truly special. This is exactly what the latest collaborative capsule from Dior and Stone Island offers us. Under ...

Dover Street Market Paris ouvre ses portes en mai 2024 ! - HYTRAPE

Dover Street Market Paris opens its doors in May 2024!

Have you ever imagined a place where fashion meets art in perfect harmony? Where each space tells a unique story, inviting visitors to a constantly renewed exploration? This is exactly what the ne...

MET GALALes meilleurs looks du Met Gala 2024 - HYTRAPE

The best looks from the Met Gala 2024

Did you see the Met Gala this year? It was a real spectacle, an explosion of creativity on the theme “The Garden of Time”. Hold on tight, because I'm going to tell you everything you need to...

Arthur KarNOCTA x L'Art de L'Automobile : Drake et Arthur Kar lancent une nouvelle collaboration (2024) - HYTRAPE

NOCTA x The Art of the Automobile: Drake and Arthur Kar launch a new collaboration (2024)

Drake continues to expand the horizons of his collaboration with Nike through the NOCTA division, this time teaming up with Arthur Kar, the famous Parisian luxury car dealer and founder of L'Art de...

Levi'sStüssy et Levi's lancent une capsule denim pour le printemps-été 2024 - HYTRAPE

Stüssy and Levi's launch a denim capsule for spring-summer 2024

Stüssy and Levi's, two streetwear and denim giants, have once again joined forces to create a denim clothing capsule for the spring-summer 2024 season. This collaboration marks a continuation of t...

JordanTravis Scott et Jordan dévoilent leur nouvelle collection (AVRIL 2024) - HYTRAPE

Travis Scott and Jordan unveil their new collection (APRIL 2024)

The collaboration between Travis Scott and Jordan Brand continues to redefine the standards of streetwear fashion with their latest collection of signature clothing, marking another milestone in th...

NikeSupreme et Nike dévoilent leur collaboration pour 2024 - HYTRAPE

Supreme and Nike unveil their collaboration for 2024

After the success of seasonal graphic t-shirts, Supreme , the iconic New York brand, is once again teaming up with Nike to launch an exclusive capsule collection. This includes a variety of ...

BAPEBAPE x COMME des GARÇONS dévoile la collection Printemps/Été 2024 - HYTRAPE

BAPE x COMME des GARÇONS unveils the Spring/Summer 2024 collection

Since 2020, BAPE and COMME des GARÇONS have found common ground to deliver a series of collaborative seasonal collections. With the sunny days imminent, it's time for the two brands to come togeth...

Maison MargielaLa collaboration supreme x MM6 Maison Margiela (2024) - HYTRAPE

The supreme x MM6 Maison Margiela collaboration (2024)

For its spring 2024 collection, Supreme is partnering with MM6 Maison Margiela . The official announcement and release of the lookbook comes a little over a month after the announcement of a collab...

Ye lance "Gosha", une nouvelle capsule Cozy YZY Merch - HYTRAPE

Ye launches “Gosha”, a new Cozy YZY Merch capsule

Gosha Rubchinskiy is a name that resonates in the fashion world, and its association with YZY (YEEZY) brings a new dimension to the brand. “Gosha” Collection : This capsule includes severa...

BAD SON : Une étoile montante de la mode - HYTRAPE

BAD SON: A rising fashion star

BAD SON is a Utah-based fashion brand founded in 2020 by Hieu Tran and Conner Lobato. The brand has built a solid reputation for its unique and colorful interpretations of essential wardrobe pieces...

Dries Van Noten : L'Innovation perpétuelle dans la Mode - HYTRAPE

Dries Van Noten: Perpetual Innovation in Fashion

In a recent intimate interview with Highsnobiety, Dries Van Noten, one of the most iconic members of the Antwerp Six collective, shares his vision of fashion, his creative process, and his incessan...

Diesel FW24 par Glenn Martens - HYTRAPE

Diesel FW24 by Glenn Martens

The Diesel fashion shows under the direction of Glenn Martens are known for their grandiose shows. For spring 2023, the designer's show broke the Guinness World Record for the largest inflatable s...

JacquemusJacquemus et Nike dévoilent «The Swoosh Bag» - HYTRAPE

Jacquemus and Nike unveil “The Swoosh Bag”

Nike has given a new twist to its iconic Swoosh thanks to the collaboration with French fashion brand Jacquemus. Together, they transformed Nike's 54-year-old iconography into a leather shoulder ba...

Tyler, The Creator collabore avec Pharrell Williams et Louis Vuitton sur une collection capsule ! - HYTRAPE

Tyler, The Creator collaborates with Pharrell Williams and Louis Vuitton on a capsule collection!

Pharrell Williams, in his role as creative director at Louis Vuitton, continues to mark the industry with his unique influence, following in the footsteps of his predecessor Virgil Abloh by incorpo...

SupremeSupreme dévoile sa collection 2024 - HYTRAPE

Supreme unveils its 2024 collection

Supreme has revealed its full collection for Spring/Summer 2024, revealing an extensive range that touches on all of the brand's core categories, from jackets and sweatshirts to tops, tees, pants,...

Palace dévoile sa collection printemps 2024 - HYTRAPE

Palace unveils its spring 2024 collection

Palace is ready to unveil its first collection of the year 2024, as the London-based brand has revealed its Spring 2024 lookbook. This first offering from Palace since the November 2023 Ultimo col...