What makes a brand iconic: what marketing research says
Marketing research offers no single formula for making an iconic brand: it describes several mechanisms, complementary or competing. The most studied are brand value based on...
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FASHION
Streetwear, luxury and independent labels: collabs, trends and the stories behind the designers.
Concept stores in Paris: 10 addresses, brands and opening hours
Here are 10 Paris concept stores in business on October 23, 2026, with their address, brands and opening hours: SHINZO, Nose, Empreintes, Merci, OFR., The Broken...
Streetwear shops in Paris: addresses, brands and opening hours to check
Nine Paris streetwear shops were checked against their official websites on October 23, 2026: Starcow, Shinzo and Opium in the 1st arrondissement, Sneakersnstuff in the 2nd,...
Hedi Slimane: career, Saint Laurent, Dior, Celine and projects
Hedi Slimane is a French fashion designer and photographer who has led the creative direction of Dior Homme, Saint Laurent and Celine. LVMH announced his departure...
Kering and Gucci: results, executives and strategy
Kering is a French luxury group run by Luca de Meo since September 15, 2025; Gucci is its largest house by revenue. In the first half...
POKÉMON × HUMAN MADE: New 2025 Collaboration
Complete decrypt of the first POKÉMON × HUMAN MADE collaboration. Global release announced for October 11, 2025. Varsity Pikachu, Farfetch’d coverall, nostalgic Japanese workwear: culture, style,...
LOEWE × ON 2025: THE LUXURY RUNNER THAT'S SHAKING UP STREETWEAR
Clear and actionable review of the LOEWE × On 2025 collaboration. New co-designed Cloudsolo, technical apparel, urban/streetwear style tips, sizing and release calendar. Official sources and...
Baggy: the street cut that's essential in 2025
There are clothes that fit like a second skin. Others become a statement. Baggy pants are an attitude. In 2025, they've clearly established themselves as the...
Alain Paul: Fashion visionary on his way to the LVMH Prize
Alain Paul is currently the only French designer still in the running for the LVMH Prize , a prestigious competition that recognizes young fashion talent. Selected...
Taylor McNeill, Timothée Chalamet’s stylist: career and looks
Taylor McNeill is a stylist best known for dressing Timothée Chalamet. A former fashion editor of Let’s Panic, she also works with Lorde and Robert Pattinson,...
Glenn Martens, the new face of Maison Margiela
The fashion world has a new headliner. Belgian designer Glenn Martens has officially taken over as artistic director of Maison Margiela, succeeding the illustrious John Galliano,...
99 Years of 66ºNorth – The Story of an Icelandic Brand That Became a Must-Have
Iceland. A land of ice and fire, where nature rules. In this harsh landscape, survival isn't a luxury; it's a matter of pragmatism. Thus, in 1926,...
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