FASHION

Jonathan Anderson : Le visionnaire qui redéfinit la mode et le luxe

Dec 16, 2024
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Jonathan Anderson: The Visionary Redefining Fashion and Luxury

There are designers who pass through the years like shadows and others who illuminate them. Jonathan Anderson undoubtedly belongs to the second category. Voted Designer of the Year 2024 for the second time in a row by the prestigious Vogue...

Batman x Kith : une collection hommage aux 85 ans du Chevalier Noir

Nov 23, 2024
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Batman x Kith: a collection paying tribute to the Dark Knight’s 85th anniversary

Who knew Gotham City would one day become a capital of style? Celebrating 85 years of Batman, Kith has teamed up with Warner Bros. to unveil its most ambitious collection yet. An immersion into the world of the Dark Knight,...

Sarah-Burton-De-McQueen-à-Givenchy-l-ascension-d-une-visionnaire-de-la-mode HYTRAPE

Sep 10, 2024
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Sarah Burton: From McQueen to Givenchy, the rise of a fashion visionary

This British designer, whose career is as fascinating as it is inspiring, has just been appointed creative director of the prestigious house of Givenchy. A new chapter is thus opening in the history of fashion, promising a captivating fusion between...

Kering-en-crise-Gucci-peut-Il-encore-briller-dans-le-monde-du-luxe HYTRAPE

Sep 02, 2024
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Kering in crisis: Can Gucci still shine in the world of luxury?

The world of luxury is not immune to economic turbulence, and Kering is a perfect illustration of this. As 2024 approaches, the group led by François-Henri Pinault is going through a period of crisis that could redefine its future. With...

La-mode-au-louvre-Un-dialogue-entre-les-siècles HYTRAPE

Sep 02, 2024
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Fashion at the Louvre: A Dialogue Between the Centuries

For the first time in the history of the Louvre, an entire exhibition will be dedicated to fashion, an event that will undoubtedly mark a turning point in the way this iconic museum engages with the contemporary era. Of course,...

Les-Fashion-Awards-2024-Jonathan-Anderson-Miuccia-Prada-Rick-Owens-Martine-Rose.. HYTRAPE

Aug 22, 2024
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The Fashion Awards 2024 (Jonathan Anderson, Miuccia Prada, Rick Owens, Martine Rose..)

Ah, the Fashion Awards! They're like the Oscars of fashion, you know? Every year, the British Fashion Council puts together a list of nominees that makes fashionistas around the world drool. And believe me, the 2024 edition is no exception!...

Supreme

Jul 17, 2024
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Supreme: EssilorLuxottica acquires the cult brand for $1.5 billion

EssilorLuxottica, the optical giant you probably know for its expensive glasses, has just got its hands on Supreme, the streetwear brand loved by cool kids around the world. And guess what? They paid a modest sum of $1.5 billion for...

Arc-teryx-prend-d-assaut-la-capitale-Paris-2024 HYTRAPE

Jul 17, 2024
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Arc'teryx takes the capital by storm (Paris 2024)

Well, my Parisian friends, hold on to your down jackets because Arc'teryx doesn't do things by halves! After winning the hearts of hipsters in the Marais with their first store, the high-end Canadian outdoor brand is doing it again by...

LVERS : Le Premier Parfum de Pharrell pour Louis Vuitton

Jul 10, 2024
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LVERS: Pharrell’s First Perfume for Louis Vuitton

Last month, Pharrell Williams launched his first ever perfume for Louis Vuitton under the name "LVERS" . Designed in collaboration with master perfumer Jacques Cavallier-Belletrud , this fragrance embodies Pharrell Williams ' philosophy: "What will you do when the sun...

A$AP Rocky à la tête de la campagne Savage X Fenty Classics avec son fils RZA

Jul 10, 2024
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A$AP Rocky to lead Savage X Fenty Classics campaign with son RZA

Fresh off his first Paris Fashion Week show, A$AP Rocky lands the lead role in Savage X Fenty 's new "Classics" campaign, alongside his son RZA and Rihanna . In the photos of this campaign, Flacko sports the iconic boxers,...

Jacquemus x Nike : une collaboration très attendue dévoilée - HYTRAPE

Jul 06, 2024
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Jacquemus x Nike: a highly anticipated collaboration revealed

The highly anticipated collaboration between Jacquemus and Nike is about to release. Already available in preview on the Jacquemus website, this new collection unveils the "Swoosh" bag available in several colors: black, red and white. This accessory attracted a lot...

Le studio design de Dingyun Zhang - HYTRAPE

Jul 01, 2024
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Dingyun Zhang’s design studio

Dingyun Zhang's design studio in Shanghai, nestled above an industrial district, charms its visitors with a brutalist granite terrace brightened by lush vegetation. Inside, fashion workshops, textile labs and brainstorming spaces encourage creative collaboration, all punctuated by eclectic music. Zhang...

Jun 10, 2024
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The History of the Stone Island brand (1982-2024)

The story of Stone Island begins with Massimo Osti, an Italian designer born in the middle of World War II. Fatherless, he worked from a young age and took evening classes to obtain a diploma in advertising graphics. His first...

DIOR STONE ISLAND

Dior s'associe à Stone Island pour une nouvelle collaboration (2024) - HYTRAPE

May 16, 2024
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Dior teams up with Stone Island for a new collaboration (2024)

When Parisian haute couture meets an Italian cult classic, you can expect something truly special. This is exactly what the latest collaborative capsule from Dior and Stone Island offers us. Under the direction of Kim Jones, Dior Men teams up...

Dover Street Market Paris ouvre ses portes en mai 2024 ! - HYTRAPE

May 13, 2024
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Dover Street Market Paris opens its doors in May 2024!

Have you ever imagined a place where fashion meets art in perfect harmony? Where each space tells a unique story, inviting visitors to a constantly renewed exploration? This is exactly what the new Dover Street Market (DSM) in Paris promises,...

MET GALA

May 07, 2024
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The best looks from the Met Gala 2024

Did you see the Met Gala this year? It was a real spectacle, an explosion of creativity on the theme “The Garden of Time”. Hold on tight, because I'm going to tell you everything you need to remember about this...

Arthur Kar DRAKE L’art de L’automobile Nike NOCTA

NOCTA x L'Art de L'Automobile : Drake et Arthur Kar lancent une nouvelle collaboration (2024) - HYTRAPE

Apr 25, 2024
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NOCTA x The Art of the Automobile: Drake and Arthur Kar launch a new collaboration (2024)

Drake continues to expand the horizons of his collaboration with Nike through the NOCTA division, this time teaming up with Arthur Kar, the famous Parisian luxury car dealer and founder of L'Art de L'Automobile . Together, they unveil a thematic...

Levi's Stussy

Stüssy et Levi's lancent une capsule denim pour le printemps-été 2024 - HYTRAPE

Apr 25, 2024
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Stüssy and Levi's launch a denim capsule for spring-summer 2024

Stüssy and Levi's, two streetwear and denim giants, have once again joined forces to create a denim clothing capsule for the spring-summer 2024 season. This collaboration marks a continuation of their successful partnership, offering a perfect fusion the casual style...

Jordan Travis Scott

Travis Scott et Jordan dévoilent leur nouvelle collection (AVRIL 2024) - HYTRAPE

Apr 25, 2024
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Travis Scott and Jordan unveil their new collection (APRIL 2024)

The collaboration between Travis Scott and Jordan Brand continues to redefine the standards of streetwear fashion with their latest collection of signature clothing, marking another milestone in their successful partnership. This range complements previous sneaker releases highly prized by fans...

Nike Supreme

Supreme et Nike dévoilent leur collaboration pour 2024 - HYTRAPE

Apr 16, 2024
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Supreme and Nike unveil their collaboration for 2024

After the success of seasonal graphic t-shirts, Supreme , the iconic New York brand, is once again teaming up with Nike to launch an exclusive capsule collection. This includes a variety of clothing, from outerwear pieces to short-sleeved tops, hoodies,...

BAPE COMME des GARÇONS

BAPE x COMME des GARÇONS dévoile la collection Printemps/Été 2024 - HYTRAPE

Apr 11, 2024
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BAPE x COMME des GARÇONS unveils the Spring/Summer 2024 collection

Since 2020, BAPE and COMME des GARÇONS have found common ground to deliver a series of collaborative seasonal collections. With the sunny days imminent, it's time for the two brands to come together again for another Spring/Summer offering. In this...

Maison Margiela Supreme

La collaboration supreme x MM6 Maison Margiela (2024) - HYTRAPE

Mar 25, 2024
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The supreme x MM6 Maison Margiela collaboration (2024)

For its spring 2024 collection, Supreme is partnering with MM6 Maison Margiela . The official announcement and release of the lookbook comes a little over a month after the announcement of a collaboration between the iconic streetwear brand and the...

Ye lance "Gosha", une nouvelle capsule Cozy YZY Merch - HYTRAPE

Mar 09, 2024
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Ye launches “Gosha”, a new Cozy YZY Merch capsule

Gosha Rubchinskiy is a name that resonates in the fashion world, and its association with YZY (YEEZY) brings a new dimension to the brand. “Gosha” Collection : This capsule includes several articles, including one gray hoodie , one t-shirt , one sweatpants , as well as gray and...

BAD SON : Une étoile montante de la mode - HYTRAPE

Feb 29, 2024
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BAD SON: A rising fashion star

BAD SON is a Utah-based fashion brand founded in 2020 by Hieu Tran and Conner Lobato. The brand has built a solid reputation for its unique and colorful interpretations of essential wardrobe pieces. In just three years, BAD SON has...

Dries Van Noten : L'Innovation perpétuelle dans la Mode - HYTRAPE

Feb 28, 2024
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Dries Van Noten: Perpetual Innovation in Fashion

In a recent intimate interview with Highsnobiety, Dries Van Noten, one of the most iconic members of the Antwerp Six collective, shares his vision of fashion, his creative process, and his incessant desire for innovation. Known for his unique approach...

Feb 22, 2024
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Diesel FW24 by Glenn Martens

The Diesel fashion shows under the direction of Glenn Martens are known for their grandiose shows. For spring 2023, the designer's show broke the Guinness World Record for the largest inflatable sculptures ever made, attracting nearly 5,000 people. The fall...

Jacquemus Nike

Jacquemus et Nike dévoilent «The Swoosh Bag» - HYTRAPE

Feb 22, 2024
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Jacquemus and Nike unveil “The Swoosh Bag”

Nike has given a new twist to its iconic Swoosh thanks to the collaboration with French fashion brand Jacquemus. Together, they transformed Nike's 54-year-old iconography into a leather shoulder bag, first revealed on Instagram by Jacquemus. Named "The Swoosh Bag",...

Tyler, The Creator collabore avec Pharrell Williams et Louis Vuitton sur une collection capsule ! - HYTRAPE

Feb 22, 2024
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Tyler, The Creator collaborates with Pharrell Williams and Louis Vuitton on a capsule collection!

Pharrell Williams, in his role as creative director at Louis Vuitton, continues to mark the industry with his unique influence, following in the footsteps of his predecessor Virgil Abloh by incorporating streetstyle influence and a sense of virality into his...

Supreme

Feb 13, 2024
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Supreme unveils its 2024 collection

Supreme has revealed its full collection for Spring/Summer 2024, revealing an extensive range that touches on all of the brand's core categories, from jackets and sweatshirts to tops, tees, pants, hats, bags and accessories. This season has a particular focus...

Palace dévoile sa collection printemps 2024 - HYTRAPE

Feb 08, 2024
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Palace unveils its spring 2024 collection

Palace is ready to unveil its first collection of the year 2024, as the London-based brand has revealed its Spring 2024 lookbook. This first offering from Palace since the November 2023 Ultimo collection is full of both P's - prints...

MONCLER

Feb 06, 2024
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Moncler Grenoble FW24: A Luxurious Winter Show in St. Moritz

In the heart of a snow-covered forest in St. Moritz, nestled in the mountains of Switzerland's Engadin Valley, Moncler brought together its international community to unveil the Moncler Grenoble Fall/Winter 2024 collection. For the first time, Moncler Grenoble took the...

Homaaard : Le shop vintage qui eat the rich - HYTRAPE

Feb 01, 2024
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Homaaard: The vintage shop that eats the rich

Homaaard is above all a family story which began in the 2000s. If Aymerick and Arnaud officially embarked on this daring adventure in the midst of the Covid crisis, at the end of 2020, the two eldest of a family...

Corteiz

Jan 24, 2024
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How Corteiz dominates the world in 2024

Two London-based university students, Clint and Aday, struck up a friendship and decided to launch their own clothing brand, Cade, primarily printing on t-shirts. The brand gained some momentum after its initial launch in 2016, but it was eventually dissolved...

OUEST Paris : Quand la fin de soirée a des allures de nouvelle collection - HYTRAPE

Jan 22, 2024
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OUEST Paris: When the end of the evening looks like a new collection

For his first presentation included in the official Fashion Week calendar, Arthur Robert decided to mark the occasion. At 9:30 a.m., behind a car garage, in an abandoned supermarket, the founder of the urban label invites us to a very...

Louis Vuitton : Collection Automne-Hiver PFW24 - HYTRAPE

Jan 18, 2024
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Louis Vuitton: Fall-Winter Collection PFW24

After his pre-fall 2024 show in Hong Kong, Pharrell Williams returns with a presentation of his latest collection for Louis Vuitton. The event, marking the start of Paris Fashion Week for the Fall/Winter 2024 season, took place at the Louis...

FEAR OF GOD

Jan 15, 2024
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Fear of God unveils its 8 FW24 “American Symphony” collection

Since 2013, Los Angeles-based Fear of God has consistently redefined the standards of American luxury under the leadership of Jerry Lorenzo. Last April, the brand marked a major milestone by staging its first fashion show at the famous Hollywood Bowl...

8 Drops à ne pas manquer cette semaine (8-14 Janvier) - HYTRAPE

Jan 10, 2024
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8 Drops not to be missed this week (January 8-14)

Let's continue this week, with a selection of 8 drops not to be missed. Immerse yourself in the innovative world of fashion with “The Patchwork Project” from A Kind of Guise , a special release that promises to captivate lovers...

A-COLD-WALL

Jan 03, 2024
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The History of the “A Cold Wall” brand

"Life is about precision. That's the only way to say it. Life requires being sharp, precise, focused." Samuel Ross How does a young person from a working-class London background become the right-hand man of one of the hottest names in...

Corteiz Supreme

Supreme x Corteiz : Collaboration historique dans l'univers du streetwear - HYTRAPE

Dec 22, 2023
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Supreme x Corteiz: Historic collaboration in the world of streetwear

The recent announcement of a collaboration between Supreme and Corteiz shook the world of streetwear, marking a strategic and symbolic alliance between two giants of urban fashion. On one side, Supreme, the New York legend recognized for his iconic collaborations...

L’épidémie du directeur créatif se poursuivra-t-elle jusqu’en 2024 ? - HYTRAPE

Dec 07, 2023
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Will the creative director epidemic continue until 2024?

In 2023, the fashion world has witnessed a true revolution, with many creative directors from historic fashion houses leaving. This year has seen major changes, with long-standing designers like Jeremy Scott and Sarah Burton leaving their positions, while young talents...

Holiday 2023 : La seconde collaboration Palace x C.P. Company - HYTRAPE

Dec 04, 2023
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Holiday 2023: The second Palace x CP Company collaboration

After a first collaboration last year, Palace and CP Company are back at the end of the year for a Holiday 2023 Collection . View this post on Instagram A post shared by PALACE (@palaceskateboards) If the two big names...

Rêveur Lucide, où le label qui a une longueur d'avance - HYTRAPE

Dec 02, 2023
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Rêveur Lucide, where the label that is one step ahead

A few weeks ago, we discovered the label Rêveur Lucide , founded by Victor Pellerin and we absolutely had to introduce it to you. Adjustable bombers, utility pants and 3D glasses - suffice to say that just like Maluma, Nemir...

A$AP Rocky nommé directeur créatif du partenariat PUMA et Formule 1 - HYTRAPE

Nov 14, 2023
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A$AP Rocky named creative director of PUMA and Formula 1 partnership

Revealed on October 23, 2023, the A$AP Rocky x Puma F1 collaboration is a major turning point for both entities. A$AP Rocky, appointed creative director, will bring his unique flair to capsule collections inspired by the world of motorsport. Puma,...

Levi's x Stussy : Jamais deux sans trois - HYTRAPE

Nov 10, 2023
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Levi's x Stussy: Never two without three

After renewing their ties at the beginning of this year, the two Californian brands are continuing a history of collaboration which first began in 2007. A relationship which is not likely to run out of steam with a new capsule...

Mode et identité : Comment la mode peut-elle être utilisée comme moyen d'expression personnelle et culturelle ? - HYTRAPE

Nov 10, 2023
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Fashion and identity: How can fashion be used as a means of personal and cultural expression?

If clothing has as much capacity to reveal as to conceal, the latter is, indisputably, intended to be a vector of identity. Fashion has always been a communication tool, like an extension of our personality, almost like a second skin....

La nouvelle collection de AMOSES : ENIGMA - HYTRAPE

Nov 09, 2023
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The new AMOSES collection: ENIGMA

As its name suggests, this clothing series is an enigma, an invitation to discover what, usually hidden, fully deserves the spotlight. In this collection, we witnessed an alchemy of materials and a technicality that piqued our curiosity. The AMOSES “Fluffy...

Arkanum dévoile sa première collection "OUTLAW" - HYTRAPE

Oct 26, 2023
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Arkanum unveils its first “OUTLAW” collection

Today we present to you a brand that not only follows trends, but creates them. This is Arkanum , a brand that defines itself as a real movement. Founded by Eliott Mougel in association with Bastien Vadeboin , Arkanum invites...

Oct 25, 2023
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Supreme x Stone Island Fall 2023 Collaboration

Supreme and Stone Island, two titans of urban fashion, come together once again to offer us a breathtaking fall 2023 collection. This is their eighth collaboration, and it follows their Spring 2022 collection. So, what makes this collection so special?...

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