FASHION

A-COLD-WALLL'Histoire de la marque "A Cold Wall" - HYTRAPE

The History of the “A Cold Wall” brand

"Life is about precision. That's the only way to say it. Life requires being sharp, precise, focused." Samuel Ross How does a young person from a working-class London background become the right-ha...

CorteizSupreme x Corteiz : Collaboration historique dans l'univers du streetwear - HYTRAPE

Supreme x Corteiz: Historic collaboration in the world of streetwear

The recent announcement of a collaboration between Supreme and Corteiz shook the world of streetwear, marking a strategic and symbolic alliance between two giants of urban fashion. On one ...

L’épidémie du directeur créatif se poursuivra-t-elle jusqu’en 2024 ? - HYTRAPE

Will the creative director epidemic continue until 2024?

In 2023, the fashion world has witnessed a true revolution, with many creative directors from historic fashion houses leaving. This year has seen major changes, with long-standing designers like J...

Holiday 2023 : La seconde collaboration Palace x C.P. Company - HYTRAPE

Holiday 2023: The second Palace x CP Company collaboration

After a first collaboration last year, Palace and CP Company are back at the end of the year for a Holiday 2023 Collection . View this post on Instagram ...

Rêveur Lucide, où le label qui a une longueur d'avance - HYTRAPE

Rêveur Lucide, where the label that is one step ahead

A few weeks ago, we discovered the label Rêveur Lucide , founded by Victor Pellerin and we absolutely had to introduce it to you. Adjustable bombers, utility pants and 3D glasses - suffice to say ...

A$AP Rocky nommé directeur créatif du partenariat PUMA et Formule 1 - HYTRAPE

A$AP Rocky named creative director of PUMA and Formula 1 partnership

Revealed on October 23, 2023, the A$AP Rocky x Puma F1 collaboration is a major turning point for both entities. A$AP Rocky, appointed creative director, will bring his unique flair to capsule col...

Levi's x Stussy : Jamais deux sans trois - HYTRAPE

Levi's x Stussy: Never two without three

After renewing their ties at the beginning of this year, the two Californian brands are continuing a history of collaboration which first began in 2007. A relationship which is not likely to run ou...

Mode et identité :  Comment la mode peut-elle être utilisée comme  moyen d'expression personnelle et culturelle ? - HYTRAPE

Fashion and identity: How can fashion be used as a means of personal and cultural expression?

If clothing has as much capacity to reveal as to conceal, the latter is, indisputably, intended to be a vector of identity. Fashion has always been a communication tool, like an extension of our pe...

La nouvelle collection de AMOSES : ENIGMA - HYTRAPE

The new AMOSES collection: ENIGMA

As its name suggests, this clothing series is an enigma, an invitation to discover what, usually hidden, fully deserves the spotlight. In this collection, we witnessed an alchemy of materials and ...

Arkanum dévoile sa première collection "OUTLAW" - HYTRAPE

Arkanum unveils its first “OUTLAW” collection

Today we present to you a brand that not only follows trends, but creates them. This is Arkanum , a brand that defines itself as a real movement. Founded by Eliott Mougel in association with Basti...

Supreme x Stone Island Fall 2023 Collaboration - HYTRAPE

Supreme x Stone Island Fall 2023 Collaboration

Supreme and Stone Island, two titans of urban fashion, come together once again to offer us a breathtaking fall 2023 collection. This is their eighth collaboration, and it follows their Spring 202...

Moncler et Pharrell Williams dévoilent leur nouvelle collaboration - HYTRAPE

Moncler and Pharrell Williams unveil their new collaboration

After a successful collaboration last month with Billionaire Boys Club, Pharrell Williams' brand, Moncler returns to the forefront of the fashion scene with a new collection in partnership with the...

Daily Paper Dévoile sa Seconde Collection Automne/Hiver 2023 - HYTRAPE

Daily Paper Unveils its Second Fall/Winter 2023 Collection

After presenting its first Fall/Winter 2023 collection last month, in collaboration with British rapper Headie One, Daily Paper returns to the spotlight with new additions to its winter line. An...

Rimowa, la valise du voyageur exigeant - HYTRAPE

Rimowa, the suitcase for the demanding traveler

Rimowa is a German high-quality luggage brand, founded in 1898 in Cologne by Paul Morszeck . For more than a century, it has stood out for its innovative design, cutting-edge technology and incompa...

La Collection "Nation Du Ciel" de Pièces Uniques pour l'Automne-Hiver 2023 : Un Odyssée Céleste en Couleurs Primaires - HYTRAPE

The “Nation Du Ciel” Collection of Unique Pieces for Fall-Winter 2023: A Celestial Odyssey in Primary Colors

For the fall-winter 2023 season, the Cadeaux Uniques brand is back in force with its campaign for the “Nation Du Ciel” collection. This new seasonal range doesn't just feature clothing; it tells a ...

La première collaboration entre Palace x Carhartt WIP - HYTRAPE

The first collaboration between Palace x Carhartt WIP

A Blend of Branding and Classic Design For this collaboration, the two brands revisited the iconic branding elements of Carhartt WIP. The "Carhartt" text on the neck label has been replaced with...

Kylian MBappé, Lewis Hamilton et Rosé - Les nouvelles égéries de Rimowa - HYTRAPE

Kylian MBappé, Lewis Hamilton and Rosé - The new muses of Rimowa

The prestigious luxury luggage house, Rimowa , has just revealed its three star ambassadors on the occasion of the launch of their latest published campaign "Never Still 4" . These ambass...

Heron Preston Rejoint H&M en tant que Conseiller Créatif pour la Mode Masculine - HYTRAPE

Heron Preston Joins H&M as Creative Advisor for Men's Fashion

Heron Preston, the New York-based fashion designer, recently expanded his influence by partnering with H&M as a creative advisor for menswear. This long-term collaboration aims to revitalize H&...

RAINS dévoile sa collection thermique automne-hiver 2023 - HYTRAPE

RAINS unveils its fall-winter 2023 thermal collection

RAINS Unveils its Fall-Winter 2023 Thermal Collection The clothing brand RAINS has just launched its new thermal collection for fall-winter 2023. This collection is distinguished by five outerwe...

Parel Studios FW24 : Une collection technique - HYTRAPE

Parel Studios FW24: A technical collection

Copenhagen-based fashion brand Parel Studios presents its renewed vision of functional clothing for Fall/Winter 2023. Focusing on technical fabrications and thoughtful design details, the collectio...

Comment les tendances des années 60, 70, 80 et 90 inspirent-elles la mode d'aujourd'hui ? - HYTRAPE

How do trends from the 60s, 70s, 80s and 90s inspire fashion today?

Fashion is a dynamic expression of the era in which it evolves. Each decade, with its revolutions and iconic movements, leaves an indelible mark on the fashion landscape. The 1960s, in particular...

Post Archive Faction : L'équilibre entre l'art et la mode - HYTRAPE

Post Archive Faction: The balance between art and fashion

Dongjoon Lim, through his rising brand Post Archive Faction (PAF), is constantly seeking balance. Based in South Korea, PAF offers men's clothing that oscillates between utilitarian sportswear and...

DRAKELa collaboration NOCTA x Nike Tech Fleece 2023 de Drake - HYTRAPE

Drake's NOCTA x Nike Tech Fleece 2023 collaboration

Drake recently revealed his latest collaboration with Nike, the NOCTA x Nike Tech Fleece 2023 collection. The announcement was made on the sidelines of his North American "It's All a Blur" tour, wh...

L'Univers Unique de HOUSE OF ERRORS : Redéfinir la Mode du 21ème Siècle - HYTRAPE

The Unique Universe of HOUSE OF ERRORS: Redefining 21st Century Fashion

Founded by the creator known as "Fully", HOUSE OF ERRORS is a brand that refuses to be categorized. Fully insists his brand is not streetwear, a claim that might surprise some given the obvious st...