FASHION

A$AP Rocky nommé directeur créatif du partenariat PUMA et Formule 1 - HYTRAPE

Nov 14, 2023
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A$AP Rocky named creative director of PUMA and Formula 1 partnership

Revealed on October 23, 2023, the A$AP Rocky x Puma F1 collaboration is a major turning point for both entities. A$AP Rocky, appointed creative director, will bring his unique flair to capsule collections inspired by the world of motorsport. Puma,...

Levi's x Stussy : Jamais deux sans trois - HYTRAPE

Nov 10, 2023
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Levi's x Stussy: Never two without three

After renewing their ties at the beginning of this year, the two Californian brands are continuing a history of collaboration which first began in 2007. A relationship which is not likely to run out of steam with a new capsule...

Mode et identité : Comment la mode peut-elle être utilisée comme moyen d'expression personnelle et culturelle ? - HYTRAPE

Nov 10, 2023
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Fashion and identity: How can fashion be used as a means of personal and cultural expression?

If clothing has as much capacity to reveal as to conceal, the latter is, indisputably, intended to be a vector of identity. Fashion has always been a communication tool, like an extension of our personality, almost like a second skin....

La nouvelle collection de AMOSES : ENIGMA - HYTRAPE

Nov 09, 2023
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The new AMOSES collection: ENIGMA

As its name suggests, this clothing series is an enigma, an invitation to discover what, usually hidden, fully deserves the spotlight. In this collection, we witnessed an alchemy of materials and a technicality that piqued our curiosity. The AMOSES “Fluffy...

Arkanum dévoile sa première collection "OUTLAW" - HYTRAPE

Oct 26, 2023
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Arkanum unveils its first “OUTLAW” collection

Today we present to you a brand that not only follows trends, but creates them. This is Arkanum , a brand that defines itself as a real movement. Founded by Eliott Mougel in association with Bastien Vadeboin , Arkanum invites...

Oct 25, 2023
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Supreme x Stone Island Fall 2023 Collaboration

Supreme and Stone Island, two titans of urban fashion, come together once again to offer us a breathtaking fall 2023 collection. This is their eighth collaboration, and it follows their Spring 2022 collection. So, what makes this collection so special?...

Moncler et Pharrell Williams dévoilent leur nouvelle collaboration - HYTRAPE

Sep 21, 2023
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Moncler and Pharrell Williams unveil their new collaboration

After a successful collaboration last month with Billionaire Boys Club, Pharrell Williams' brand, Moncler returns to the forefront of the fashion scene with a new collection in partnership with the artist himself. This collection is part of a long history...

Daily Paper Dévoile sa Seconde Collection Automne/Hiver 2023 - HYTRAPE

Sep 14, 2023
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Daily Paper Unveils its Second Fall/Winter 2023 Collection

After presenting its first Fall/Winter 2023 collection last month, in collaboration with British rapper Headie One, Daily Paper returns to the spotlight with new additions to its winter line. An Evolution of Style Daily Paper's previous FW23 collection highlighted a...

Rimowa, la valise du voyageur exigeant - HYTRAPE

Sep 13, 2023
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Rimowa, the suitcase for the demanding traveler

Rimowa is a German high-quality luggage brand, founded in 1898 in Cologne by Paul Morszeck . For more than a century, it has stood out for its innovative design, cutting-edge technology and incomparable performance. Rimowa is today one of the houses...

La Collection "Nation Du Ciel" de Pièces Uniques pour l'Automne-Hiver 2023 : Un Odyssée Céleste en Couleurs Primaires - HYTRAPE

Sep 12, 2023
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The “Nation Du Ciel” Collection of Unique Pieces for Fall-Winter 2023: A Celestial Odyssey in Primary Colors

For the fall-winter 2023 season, the Cadeaux Uniques brand is back in force with its campaign for the “Nation Du Ciel” collection. This new seasonal range doesn't just feature clothing; it tells a story, that of archetypal characters living in...

La première collaboration entre Palace x Carhartt WIP - HYTRAPE

Sep 12, 2023
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The first collaboration between Palace x Carhartt WIP

A Blend of Branding and Classic Design For this collaboration, the two brands revisited the iconic branding elements of Carhartt WIP. The "Carhartt" text on the neck label has been replaced with the "Palace" logo. The Michigan coat, a key...

Kylian MBappé, Lewis Hamilton et Rosé - Les nouvelles égéries de Rimowa - HYTRAPE

Sep 10, 2023
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Kylian MBappé, Lewis Hamilton and Rosé - The new muses of Rimowa

The prestigious luxury luggage house, Rimowa , has just revealed its three star ambassadors on the occasion of the launch of their latest published campaign "Never Still 4" . These ambassadors are none other than global icons, undisputed masters in...

Heron Preston Rejoint H&M en tant que Conseiller Créatif pour la Mode Masculine - HYTRAPE

Sep 07, 2023
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Heron Preston Joins H&M as Creative Advisor for Men's Fashion

Heron Preston, the New York-based fashion designer, recently expanded his influence by partnering with H&M as a creative advisor for menswear. This long-term collaboration aims to revitalize H&M's men's offering by incorporating Preston's signature streetwear vision. In this role, he...

RAINS dévoile sa collection thermique automne-hiver 2023 - HYTRAPE

Sep 04, 2023
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RAINS unveils its fall-winter 2023 thermal collection

RAINS Unveils its Fall-Winter 2023 Thermal Collection The clothing brand RAINS has just launched its new thermal collection for fall-winter 2023. This collection is distinguished by five outerwear series, each designed to withstand different types of weather conditions. From feather-free...

Parel Studios FW24 : Une collection technique - HYTRAPE

Aug 24, 2023
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Parel Studios FW24: A technical collection

Copenhagen-based fashion brand Parel Studios presents its renewed vision of functional clothing for Fall/Winter 2023. Focusing on technical fabrications and thoughtful design details, the collection, titled “Development_07” , focuses on versatility. It offers a range of weather-resistant outerwear, graphic tops,...

Comment les tendances des années 60, 70, 80 et 90 inspirent-elles la mode d'aujourd'hui ? - HYTRAPE

Aug 17, 2023
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How do trends from the 60s, 70s, 80s and 90s inspire fashion today?

Fashion is a dynamic expression of the era in which it evolves. Each decade, with its revolutions and iconic movements, leaves an indelible mark on the fashion landscape. The 1960s, in particular, stand out as a period of freedom, revolution...

Post Archive Faction : L'équilibre entre l'art et la mode - HYTRAPE

Jul 19, 2023
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Post Archive Faction: The balance between art and fashion

Dongjoon Lim, through his rising brand Post Archive Faction (PAF), is constantly seeking balance. Based in South Korea, PAF offers men's clothing that oscillates between utilitarian sportswear and experimental futurism. Lim's precision in the design process stems from his background...

DRAKE

Jul 18, 2023
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Drake's NOCTA x Nike Tech Fleece 2023 collaboration

Drake recently revealed his latest collaboration with Nike, the NOCTA x Nike Tech Fleece 2023 collection. The announcement was made on the sidelines of his North American "It's All a Blur" tour, where he gave a sneak peek at what...

L'Univers Unique de HOUSE OF ERRORS : Redéfinir la Mode du 21ème Siècle - HYTRAPE

Jul 17, 2023
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The Unique Universe of HOUSE OF ERRORS: Redefining 21st Century Fashion

Founded by the creator known as "Fully", HOUSE OF ERRORS is a brand that refuses to be categorized. Fully insists his brand is not streetwear, a claim that might surprise some given the obvious streetwear influence in his designs. However,...

Stone Island x New Balance : une collaboration prometteuse en vue - HYTRAPE

Jul 13, 2023
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Stone Island x New Balance: a promising collaboration in sight

New Balance and Stone Island, two fashion and sportswear giants, are about to launch a new collaboration. This collaboration, which follows their 574 Legacy initiative earlier this year, promises to bring a new dimension to New Balance's footwear lineup. Although...

Future x Lanvin : Quand la mode s’harmonise avec la musique pour une collaboration prometteuse - HYTRAPE

Jun 27, 2023
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Future x Lanvin: When fashion harmonizes with music for a promising collaboration

Lanvin , the iconic French fashion house, is ushering in a new creative era by teaming up with American rapper Future for their next collection. This unique collaboration between fashion and music promises to bring a touch of innovation and...

Yung Lean pour Chimi & Koenigsegg : Une collaboration à la croisée de la musique, de la mode et de l'automobile - HYTRAPE

Jun 23, 2023
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Yung Lean for Chimi & Koenigsegg: A collaboration at the crossroads of music, fashion and automobiles

Swedish brand Chimi, known for its sunglasses, recently collaborated with sports car manufacturer Koenigsegg to create a capsule collection inspired by motor racing. This collection includes sunglasses and reflective jackets. The timing of this collaboration couldn't be better, with Formula...

Défilé Rains Homme Printemps-été 2024 : L'élégance résistante sous une pluie d'innovation - HYTRAPE

Jun 22, 2023
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Rains Men's Spring-Summer 2024 Fashion Show: Resilient elegance in a rain of innovation

This rainy June 22, the Danish brand, which has established itself as a true benchmark in the field of rainwear, presented its men's spring-summer 2024 collection. It was in a Parisian warehouse that the models with soaked hair, pressed against...

Pharrell Williams : Une présence remarquée lors de la Fashion Week Parisienne - HYTRAPE

Jun 22, 2023
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Pharrell Williams: A notable presence during Paris Fashion Week

Pharrell Williams , the multi-talented American star, is at the heart of Paris Fashion Week news as the new artistic director of Louis Vuitton 's men's line. But his contribution is not limited to a simple parade. He seems to...

Pharrell Williams illumine Paris avec sa collection SS 2024 chez Louis Vuitton lors d'un événement époustouflant - HYTRAPE

Jun 22, 2023
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Pharrell Williams lights up Paris with his SS 2024 collection at Louis Vuitton in a breathtaking event

Pharrell Williams unveils the sumptuous Louis Vuitton SS 2024 collection in a breathtaking event. Pharrell Williams , recently appointed creative director of the men's line at Louis Vuitton , presented the brand's highly anticipated first collection. The event lived up...

Valentino révolutionne l'expérience d'achat en ligne avec son application d'essayage virtuel - HYTRAPE

Jun 22, 2023
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Valentino revolutionizes the online shopping experience with its virtual try-on application

Valentino is partnering with Wanna, an augmented reality technology company part of the Farfetch platform, to develop a virtual try-on application. Valentino is preparing to become the first luxury House to offer virtual ready-to-wear fittings using a demo application. The...

Setchu remporte le LVMH Prize 2023. - HYTRAPE

Jun 16, 2023
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Setchu wins the 2023 LVMH Prize.

In the dazzling world of fashion, luxury group LVMH recently announced the winners of the 10th edition of its prestigious Prize for Young Fashion Designers. The announcement was made during an awards ceremony on Wednesday, June 7 at the Louis...

Jacquemus Élargit son Horizons : Du Lac de Côme à Saint-Tropez - HYTRAPE

Jun 16, 2023
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Jacquemus Broadens his Horizons: From Lake Como to Saint-Tropez

After charming the shores of Lake Como and the picturesque Portofino with its pop-up boutiques, the brand settled near Saint-Tropez, nestled in the rustic village of Ramatuelle. This recent establishment, which will remain open until October, offers guests a one-of-a-kind...

Gucci s'installe sur la Côte d'Azur pour sa campagne estivale "Summer Stories" - HYTRAPE

Jun 16, 2023
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Gucci sets up shop on the French Riviera for its “Summer Stories” summer campaign

As part of its summer campaign entitled "Summer Stories", the famous Italian house Gucci has chosen to set up shop in the South of France. After the announcement of the opening of a beach in its colors by Jacquemus in...

A-COLD-WALL

Jun 15, 2023
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A-Cold-Wall: Pre-Fall 2023 Collection

The new collection from the British streetwear brand will be available this Friday, June 16, guided by the visionary talent of its founder, Samuel Ross. Although it has established itself on the fashion scene this year with its numerous collaborations,...

Roland-Garros ou l’épicentre de la mode tennis : véritable représentation de style et de sport - HYTRAPE

Jun 15, 2023
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Roland-Garros or the epicenter of tennis fashion: a true representation of style and sport

On the clay court of Roland-Garros , which just ended on June 11, it is the skills and endurance of the greatest athletes that are put to the test. However, the attraction is not limited to the playing field. The...

5 stylistes qui habillent les figures du rap français - HYTRAPE

Jun 15, 2023
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5 stylists who dress French rap figures

1.Yasmine Bensseraj - @ysmbsj Freelance stylist based in Paris and graduate of a master's degree in luxury management at ESG, it is with her that many French rappers surround themselves today such as Benjamin Epps , Landy, Chily, Rsko, etc......

Louis Vuitton donne un coup de pouce au luxe numérique avec sa première malle digitale - HYTRAPE

Jun 12, 2023
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Louis Vuitton gives digital luxury a boost with its first digital trunk

Luxury house Louis Vuitton is taking its trunk-making tradition to a new level by introducing its very first digital trunk. This limited collection initiative sits at the intersection of digital and physical objects. Louis Vuitton and the transition to digital...

Noon Goons : quand la culture surf californienne rencontre l'audace urbaine - HYTRAPE

Jun 11, 2023
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Noon Goons: when Californian surf culture meets urban audacity

In the thriving streetwear fashion landscape, Noon Goons has managed to carve out a unique identity by skillfully merging California's surf culture with a bold, urban spirit. Born on the sunny beaches of the West Coast, the brand embodies the...

5 PM : Le shop streetwear nantais à connaître impérativement - HYTRAPE

Jun 11, 2023
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5 PM: The Nantes streetwear shop you absolutely must know

It is in the heart of the Passage Pommeraye in Nantes that we find the boutique with its refined style. Founded by five friends: Fabien Jarsalé, François Morice, Méric Chaperon, Nassim Bouaza and Vincent Labas, 5 PM offers a very...

5 tendances mode de l’été 2023 qui nous font dévoiler nos corps - HYTRAPE

Jun 05, 2023
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5 fashion trends for summer 2023 that will make us reveal our bodies

Summer 2023 will rhyme with naked bodies. Indeed, between global ideological clashes, economic crises and environmental, societal and digital issues at the center of the problems, our need for freedom, exuberance, expression and spontaneity has never been greater. Fashion becomes...

Rap & Mode : une influence réciproque aussi indéniable qu’historique - HYTRAPE

Jun 05, 2023
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Rap & Fashion: a reciprocal influence as undeniable as it is historical

Recently, Hamza rapped in the sounds Murder and Tsunami, from his latest album Sincerely released on February 17, “With me la noche est dolce comme Gabbana” or even “I arrive in LV clean, Prada clean, Fashion week”. These references to...

Casablanca et l'IA : Une vision futuriste de la mode avec la campagne "Futuro Optimisto" - HYTRAPE

Jun 01, 2023
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Casablanca and AI: A futuristic vision of fashion with the “Futuro Optimisto” campaign

French-Moroccan fashion house Casablanca is taking a bold step into the future with the launch of its “Futuro Optimisto” campaign for spring/summer 2023. This campaign, generated entirely by artificial intelligence (AI), marks a new era for the Paris-based brand, known...

Satisfy et Oakley s'associent pour redéfinir les vêtements de course - HYTRAPE

May 26, 2023
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Satisfy and Oakley team up to redefine running clothing

Parisian performance sportswear brand Satisfy is officially teaming up with eyewear company Oakley for a collaborative collection aimed at redefining running wear. Planned in two parts, Satisfy and Oakley used Instagram to tease the first release. A two-part collaboration The...

Asics et Foot Locker dévoilent leur plus belle campagne - HYTRAPE

May 22, 2023
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Asics and Foot Locker unveil their most beautiful campaign

After weeks of hard work, Asics and Foot Locker have unveiled their latest campaign, a true ode to creativity and endurance. This campaign, which takes place between nature and the city, illustrates the daily quest for creativity of Ruben and...

Helmut Lang amorce une ère créative inédite avec l'arrivée de Peter Do à sa direction - HYTRAPE

May 19, 2023
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Helmut Lang begins an unprecedented creative era with the arrival of Peter Do as director

Helmut Lang, the famous fashion brand, recently announced the arrival of Peter Do as head of the Women's and Men's lines. Beginning May 15, Do will oversee creative from the New York-based studio. View this post on Instagram A post...

Jacquemus fait sensation avec sa nouvelle collection lors d'un pop-up estival en Lombardie - HYTRAPE

May 19, 2023
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Jacquemus causes a sensation with his new collection during a summer pop-up in Lombardy

Jacquemus presents his new collection at a popular seaside resort in Lombardy, Italy. After having had the opportunity to exhibit at Galeries Lafayette last March and attract attention during the Met Gala in New York. A few days ago, the...

Palm Angels ouvre sa première boutique à Paris - HYTRAPE

May 15, 2023
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Palm Angels opens its first store in Paris

In an unexpected fusion of Parisian glamor and streetwear culture, Palm Angels, the American ready-to-wear brand, has opened its first store in Paris, located on rue Saint-Honoré. This new venue is a celebration of the intersection between traditional refinement and...

Lacoste célèbre son 90ème anniversaire avec un pop-up store dédié au rap à Paris - HYTRAPE

May 15, 2023
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Lacoste celebrates its 90th anniversary with a pop-up store dedicated to rap in Paris

This Saturday, the famous French brand Lacoste opened a pop-up store in Paris, as part of its global campaign to celebrate its 90th anniversary. Since its inception in 1926, the Lacoste brand has carved out a place for itself in...

La ligne FW23 de Fear of God transcende le temps lors du premier défilé de mode - HYTRAPE

Apr 21, 2023
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Fear of God's FW23 line transcends time in first fashion show

Jerry Lorenzo's clothing brand held its first show at the Hollywood Bowl, the second fashion show to take place there. An evening with fashion house Fear of God at the Hollywood Bowl was much more than a fashion show. It...

Saint Laurent

Apr 14, 2023
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Saint Laurent becomes the first luxury house to create its production company

The famous French fashion house is taking a bold step by venturing into the world of cinema with Saint Laurent Productions. Saint Laurent , one of the most prestigious fashion houses in the world, has just taken a revolutionary step...

Intelligence artificielle & Mode : Son impact sur l'industrie textile - HYTRAPE

Apr 07, 2023
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Artificial Intelligence & Fashion: Its impact on the textile industry

In recent weeks, the question of Artificial Intelligence (AI) has continued to spark debate. We wonder if this progress is truly positive or if it will end up devouring us like worms. The commercial possibilities are numerous and the apocalyptic...

10 marques indépendantes à suivre en 2024 - HYTRAPE

Apr 06, 2023
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10 independent brands to follow in 2024

1. PLEASE PAULO STOP CAPPIN Please Paulo Stop Cappin is a streetwear brand created in 2021 by Paulo, a designer passionate about fashion and urban culture. The brand stands out for its bold designs and engaged messages, inviting wearers to...

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