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Guides, methods, and behind-the-scenes insights to help you create better, choose the right files, and understand licenses.

POKÉMON × HUMAN MADE : Nouvelle collaboration 2025

POKÉMON × HUMAN MADE: New 2025 Collaboration

Complete decrypt of the first POKÉMON × HUMAN MADE collaboration. Global release announced for October 11, 2025. Varsity Pikachu, Farfetch’d coverall, nostalgic Japanese workwear: culture, style, and positioning analysis.

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LOEWE × ON 2025 : LA RUNNER DE LUXE QUI FAIT BASCULER LE STREETWEAR

LOEWE × ON 2025: THE LUXURY RUNNER THAT'S SHAKING UP STREETWEAR

Clear and actionable review of the LOEWE × On 2025 collaboration. New co-designed Cloudsolo, technical apparel, urban/streetwear style tips, sizing and release calendar. Official sources and HYTRAPE resources to create your visuals and drops.

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Baggy : la coupe street qui s’impose en 2025

Baggy: the street cut that's essential in 2025

There are clothes that fit like a second skin. Others become a statement. Baggy pants are an attitude. In 2025, they've clearly established themselves as the centerpiece of the street wardrobe. Not just a TikTok trend. A vibe, an energy,...

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Alain Paul : Visionnaire de la mode en route pour le Prix LVMH

Alain Paul: Fashion visionary on his way to the LVMH Prize

Alain Paul is currently the only French designer still in the running for the LVMH Prize , a prestigious competition that recognizes young fashion talent. Selected from 2,300 applicants and now in the semifinals alongside 19 other brands, he could...

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Taylor McNeill : la styliste de Kendrick Lamar et Timothée Chalamet

Taylor McNeill: Kendrick Lamar and Timothée Chalamet's stylist

Taylor McNeill embodies the essence of modern fashion, oscillating between avant-garde and classic references. Formerly the fashion editor of Let's Panic , she has established her unique vision through collaborations with the biggest names in contemporary culture. As the stylist...

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Glenn Martens, le nouveau visage de Maison Margiela

Glenn Martens, the new face of Maison Margiela

The fashion world has a new headliner. Belgian designer Glenn Martens has officially taken over as artistic director of Maison Margiela, succeeding the illustrious John Galliano, who left the house in December 2024 after ten memorable years. A historic handover,...

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99 ans de 66ºNorth – L’histoire d’une marque islandaise devenue incontournable

99 Years of 66ºNorth – The Story of an Icelandic Brand That Became a Must-Have

Iceland. A land of ice and fire, where nature rules. In this harsh landscape, survival isn't a luxury; it's a matter of pragmatism. Thus, in 1926, 66ºNorth was born with a clear mission: to protect Icelandic fishermen from the unforgiving...

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Comment porter une veste pour homme en 2025

How to Wear a Men's Jacket in 2025

Hey guys! If you often find yourself in front of the mirror wondering how to wear a men's jacket, you've come to the right place. Jackets are an essential part of our wardrobe, but there are so many options out...

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Jonathan Anderson : Le visionnaire qui redéfinit la mode et le luxe

Jonathan Anderson: The Visionary Redefining Fashion and Luxury

There are designers who pass through the years like shadows and others who illuminate them. Jonathan Anderson undoubtedly belongs to the second category. Voted Designer of the Year 2024 for the second time in a row by the prestigious Vogue...

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Batman x Kith : une collection hommage aux 85 ans du Chevalier Noir

Batman x Kith: a collection paying tribute to the Dark Knight’s 85th anniversary

Who knew Gotham City would one day become a capital of style? Celebrating 85 years of Batman, Kith has teamed up with Warner Bros. to unveil its most ambitious collection yet. An immersion into the world of the Dark Knight,...

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Sarah-Burton-De-McQueen-à-Givenchy-l-ascension-d-une-visionnaire-de-la-mode HYTRAPE

Sarah Burton: From McQueen to Givenchy, the rise of a fashion visionary

This British designer, whose career is as fascinating as it is inspiring, has just been appointed creative director of the prestigious house of Givenchy. A new chapter is thus opening in the history of fashion, promising a captivating fusion between...

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La-mode-au-louvre-Un-dialogue-entre-les-siècles HYTRAPE

Fashion at the Louvre: A Dialogue Between the Centuries

For the first time in the history of the Louvre, an entire exhibition will be dedicated to fashion, an event that will undoubtedly mark a turning point in the way this iconic museum engages with the contemporary era. Of course,...

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