FASHION

Rimowa, la valise du voyageur exigeant - HYTRAPE

Rimowa, the suitcase for the demanding traveler

Rimowa is a German high-quality luggage brand, founded in 1898 in Cologne by Paul Morszeck . For more than a century, it has stood out for its innovative design, cutting-edge technology and incompa...

La Collection "Nation Du Ciel" de Pièces Uniques pour l'Automne-Hiver 2023 : Un Odyssée Céleste en Couleurs Primaires - HYTRAPE

The “Nation Du Ciel” Collection of Unique Pieces for Fall-Winter 2023: A Celestial Odyssey in Primary Colors

For the fall-winter 2023 season, the Cadeaux Uniques brand is back in force with its campaign for the “Nation Du Ciel” collection. This new seasonal range doesn't just feature clothing; it tells a ...

La première collaboration entre Palace x Carhartt WIP - HYTRAPE

The first collaboration between Palace x Carhartt WIP

A Blend of Branding and Classic Design For this collaboration, the two brands revisited the iconic branding elements of Carhartt WIP. The "Carhartt" text on the neck label has been replaced with...

Kylian MBappé, Lewis Hamilton et Rosé - Les nouvelles égéries de Rimowa - HYTRAPE

Kylian MBappé, Lewis Hamilton and Rosé - The new muses of Rimowa

The prestigious luxury luggage house, Rimowa , has just revealed its three star ambassadors on the occasion of the launch of their latest published campaign "Never Still 4" . These ambass...

Heron Preston Rejoint H&M en tant que Conseiller Créatif pour la Mode Masculine - HYTRAPE

Heron Preston Joins H&M as Creative Advisor for Men's Fashion

Heron Preston, the New York-based fashion designer, recently expanded his influence by partnering with H&M as a creative advisor for menswear. This long-term collaboration aims to revitalize H&...

RAINS dévoile sa collection thermique automne-hiver 2023 - HYTRAPE

RAINS unveils its fall-winter 2023 thermal collection

RAINS Unveils its Fall-Winter 2023 Thermal Collection The clothing brand RAINS has just launched its new thermal collection for fall-winter 2023. This collection is distinguished by five outerwe...

Parel Studios FW24 : Une collection technique - HYTRAPE

Parel Studios FW24: A technical collection

Copenhagen-based fashion brand Parel Studios presents its renewed vision of functional clothing for Fall/Winter 2023. Focusing on technical fabrications and thoughtful design details, the collectio...

Comment les tendances des années 60, 70, 80 et 90 inspirent-elles la mode d'aujourd'hui ? - HYTRAPE

How do trends from the 60s, 70s, 80s and 90s inspire fashion today?

Fashion is a dynamic expression of the era in which it evolves. Each decade, with its revolutions and iconic movements, leaves an indelible mark on the fashion landscape. The 1960s, in particular...

Post Archive Faction : L'équilibre entre l'art et la mode - HYTRAPE

Post Archive Faction: The balance between art and fashion

Dongjoon Lim, through his rising brand Post Archive Faction (PAF), is constantly seeking balance. Based in South Korea, PAF offers men's clothing that oscillates between utilitarian sportswear and...

DRAKELa collaboration NOCTA x Nike Tech Fleece 2023 de Drake - HYTRAPE

Drake's NOCTA x Nike Tech Fleece 2023 collaboration

Drake recently revealed his latest collaboration with Nike, the NOCTA x Nike Tech Fleece 2023 collection. The announcement was made on the sidelines of his North American "It's All a Blur" tour, wh...

L'Univers Unique de HOUSE OF ERRORS : Redéfinir la Mode du 21ème Siècle - HYTRAPE

The Unique Universe of HOUSE OF ERRORS: Redefining 21st Century Fashion

Founded by the creator known as "Fully", HOUSE OF ERRORS is a brand that refuses to be categorized. Fully insists his brand is not streetwear, a claim that might surprise some given the obvious st...

Stone Island x New Balance : une collaboration prometteuse en vue - HYTRAPE

Stone Island x New Balance: a promising collaboration in sight

New Balance and Stone Island, two fashion and sportswear giants, are about to launch a new collaboration. This collaboration, which follows their 574 Legacy initiative earlier this year, promises ...

Future x Lanvin : Quand la mode s’harmonise avec la musique pour une collaboration prometteuse - HYTRAPE

Future x Lanvin: When fashion harmonizes with music for a promising collaboration

Lanvin , the iconic French fashion house, is ushering in a new creative era by teaming up with American rapper Future for their next collection. This unique collaboration between fashion and mus...

Yung Lean pour Chimi & Koenigsegg : Une collaboration à la croisée de la musique, de la mode et de l'automobile - HYTRAPE

Yung Lean for Chimi & Koenigsegg: A collaboration at the crossroads of music, fashion and automobiles

Swedish brand Chimi, known for its sunglasses, recently collaborated with sports car manufacturer Koenigsegg to create a capsule collection inspired by motor racing. This collection includes sungl...

Défilé Rains Homme Printemps-été 2024 : L'élégance résistante sous une pluie d'innovation - HYTRAPE

Rains Men's Spring-Summer 2024 Fashion Show: Resilient elegance in a rain of innovation

This rainy June 22, the Danish brand, which has established itself as a true benchmark in the field of rainwear, presented its men's spring-summer 2024 collection. It was in a Parisian warehou...

Pharrell Williams : Une présence remarquée lors de la Fashion Week Parisienne - HYTRAPE

Pharrell Williams: A notable presence during Paris Fashion Week

Pharrell Williams , the multi-talented American star, is at the heart of Paris Fashion Week news as the new artistic director of Louis Vuitton 's men's line. But his contribution is not limited to ...

Pharrell Williams illumine Paris avec sa collection SS 2024 chez Louis Vuitton lors d'un événement époustouflant - HYTRAPE

Pharrell Williams lights up Paris with his SS 2024 collection at Louis Vuitton in a breathtaking event

Pharrell Williams unveils the sumptuous Louis Vuitton SS 2024 collection in a breathtaking event. Pharrell Williams , recently appointed creative director of the men's line at Louis Vuitton , pres...

Valentino révolutionne l'expérience d'achat en ligne avec son application d'essayage virtuel - HYTRAPE

Valentino revolutionizes the online shopping experience with its virtual try-on application

Valentino is partnering with Wanna, an augmented reality technology company part of the Farfetch platform, to develop a virtual try-on application. Valentino is preparing to become the first lux...

Setchu remporte le LVMH Prize 2023. - HYTRAPE

Setchu wins the 2023 LVMH Prize.

In the dazzling world of fashion, luxury group LVMH recently announced the winners of the 10th edition of its prestigious Prize for Young Fashion Designers. The announcement was made during an awar...

Jacquemus Élargit son Horizons : Du Lac de Côme à Saint-Tropez - HYTRAPE

Jacquemus Broadens his Horizons: From Lake Como to Saint-Tropez

After charming the shores of Lake Como and the picturesque Portofino with its pop-up boutiques, the brand settled near Saint-Tropez, nestled in the rustic village of Ramatuelle. This recent establi...

Gucci s'installe sur la Côte d'Azur pour sa campagne estivale "Summer Stories" - HYTRAPE

Gucci sets up shop on the French Riviera for its “Summer Stories” summer campaign

As part of its summer campaign entitled "Summer Stories", the famous Italian house Gucci has chosen to set up shop in the South of France. After the announcement of the opening of a beach in its co...

A-COLD-WALLA-Cold-Wall : Collection Pré-automne 2023 - HYTRAPE

A-Cold-Wall: Pre-Fall 2023 Collection

The new collection from the British streetwear brand will be available this Friday, June 16, guided by the visionary talent of its founder, Samuel Ross. Although it has established itself on the...

Roland-Garros ou l’épicentre de la mode tennis : véritable représentation de style et de sport - HYTRAPE

Roland-Garros or the epicenter of tennis fashion: a true representation of style and sport

On the clay court of Roland-Garros , which just ended on June 11, it is the skills and endurance of the greatest athletes that are put to the test. However, the attraction is not limited to the ...

5 stylistes qui habillent les figures du rap français - HYTRAPE

5 stylists who dress French rap figures

1.Yasmine Bensseraj - @ysmbsj Freelance stylist based in Paris and graduate of a master's degree in luxury management at ESG, it is with her that many French rappers surround themselves today s...