Louis Vuitton gives digital luxury a boost with its first digital trunk
Luxury house Louis Vuitton is taking its trunk-making tradition to a new level by introducing its very first digital trunk. This limited collection initiative sits at the intersection of digital a...
Noon Goons: when Californian surf culture meets urban audacity
In the thriving streetwear fashion landscape, Noon Goons has managed to carve out a unique identity by skillfully merging California's surf culture with a bold, urban spirit. Born on the sunny b...
5 PM: The Nantes streetwear shop you absolutely must know
It is in the heart of the Passage Pommeraye in Nantes that we find the boutique with its refined style. Founded by five friends: Fabien Jarsalé, François Morice, Méric Chaperon, Nassim Bouaza an...
5 fashion trends for summer 2023 that will make us reveal our bodies
Summer 2023 will rhyme with naked bodies. Indeed, between global ideological clashes, economic crises and environmental, societal and digital issues at the center of the problems, our need for f...
Rap & Fashion: a reciprocal influence as undeniable as it is historical
Recently, Hamza rapped in the sounds Murder and Tsunami, from his latest album Sincerely released on February 17, “With me la noche est dolce comme Gabbana” or even “I arrive in LV clean, Prada ...
Casablanca and AI: A futuristic vision of fashion with the “Futuro Optimisto” campaign
French-Moroccan fashion house Casablanca is taking a bold step into the future with the launch of its “Futuro Optimisto” campaign for spring/summer 2023. This campaign, generated entirely by a...
Satisfy and Oakley team up to redefine running clothing
Parisian performance sportswear brand Satisfy is officially teaming up with eyewear company Oakley for a collaborative collection aimed at redefining running wear. Planned in two parts, Satisfy an...
Asics and Foot Locker unveil their most beautiful campaign
After weeks of hard work, Asics and Foot Locker have unveiled their latest campaign, a true ode to creativity and endurance. This campaign, which takes place between nature and the city, illus...
Helmut Lang begins an unprecedented creative era with the arrival of Peter Do as director
Helmut Lang, the famous fashion brand, recently announced the arrival of Peter Do as head of the Women's and Men's lines. Beginning May 15, Do will oversee creative from the New York-based studio. ...
Jacquemus causes a sensation with his new collection during a summer pop-up in Lombardy
Jacquemus presents his new collection at a popular seaside resort in Lombardy, Italy. After having had the opportunity to exhibit at Galeries Lafayette last March and attract attention during the M...
Palm Angels opens its first store in Paris
In an unexpected fusion of Parisian glamor and streetwear culture, Palm Angels, the American ready-to-wear brand, has opened its first store in Paris, located on rue Saint-Honoré. This new venue i...
Lacoste celebrates its 90th anniversary with a pop-up store dedicated to rap in Paris
This Saturday, the famous French brand Lacoste opened a pop-up store in Paris, as part of its global campaign to celebrate its 90th anniversary. Since its inception in 1926, the Lacoste brand ha...
Fear of God's FW23 line transcends time in first fashion show
Jerry Lorenzo's clothing brand held its first show at the Hollywood Bowl, the second fashion show to take place there. An evening with fashion house Fear of God at the Hollywood Bowl was m...
Saint Laurent becomes the first luxury house to create its production company
The famous French fashion house is taking a bold step by venturing into the world of cinema with Saint Laurent Productions. Saint Laurent , one of the most prestigious fashion houses in the w...
Artificial Intelligence & Fashion: Its impact on the textile industry
In recent weeks, the question of Artificial Intelligence (AI) has continued to spark debate. We wonder if this progress is truly positive or if it will end up devouring us like worms. The commerci...
10 independent brands to follow in 2024
1. PLEASE PAULO STOP CAPPIN Please Paulo Stop Cappin is a streetwear brand created in 2021 by Paulo, a designer passionate about fashion and urban culture. The brand stands out for its bold...
Moncler Group records a 27% increase in turnover in 2022
Moncler Group, the renowned Italian fashion brand, closed 2022 with a 27% increase in revenue, reaching an impressive $2.75 billion USD. This record growth was driven by the success of Moncl...
The reconciliation between Kanye West and Adidas?
According to rumors circulating in the fashion world, Adidas and Kanye West are discussing a possible return to their partnership. The news comes after the German sports brand suffered its b...
Stussy x Levi's: a denim capsule collection to celebrate the 501 Jeans
Stussy and Levi's have announced a collaboration to celebrate the anniversary of 501 Jeans. This denim capsule collection features a twist on classic denim with the Type II Trucker Jacket fr...
The new SCRY™ collection: the meeting of art and technology
Inspired by the revival of the Brutalist movement , the innovative footwear laboratory SCRY™ has developed an entirely new product line that explores the possibilities of future design and manufact...
Pharrell Williams as artistic director of Louis Vuitton's men's line
Louis Vuitton has announced surprising news: American artist Pharrell Williams has just been appointed creative director for the brand's men's line. Pharrell Williams is a versatile artist: ...
Maison Margiela and Gentle Monster launch sunglasses collection
This collaboration is a true marriage of the creativity of Gentle Monster and the minimalist aesthetic of Maison Margiela. The eleven models in the collection are numbered from “MM001” to “MM011”
Forever Vacation: Interview with Flub
Founded in 2017, Forever Vacation quickly gained popularity thanks to the creativity of Flub who has a unique vision of fashion. Forever Vacation is inspired by the culture of surpassing oneself...
Corteiz x Nike: the perfect alliance between streetwear and sportswear
The collaboration between Corteiz and Nike is finally official! The London-based streetwear brand and sportswear giant have teamed up to create a collection that promises to be incredible.
