Travis Scott and Jordan unveil their new collection (APRIL 2024)

Travis Scott et Jordan dévoilent leur nouvelle collection (AVRIL 2024)

The collaboration between Travis Scott and Jordan Brand continues to redefine the standards of streetwear fashion with their latest collection of signature clothing, marking another milestone in their successful partnership. This range complements previous sneaker releases highly prized by fans and collectors, once again affirming the considerable influence of these two icons of modern culture.

The new collection focuses on everyday essentials, but with a touch of elegance characteristic of the Travis Scott brand. Fashion lovers will find zip-up hoodies, pullover hoodies, fleece sweatpants and t-shirts, all made with heavyweight fabrics and unique wash treatments. The dominant colors of this collection are black, dark green, off-white, white, and of course, Travis Scott's signature brown, creating an understated yet sophisticated palette that reflects the distinctive style of both brands.

Each piece is finely decorated with co-branded graphic details, incorporating curved shapes and the Jordan logo accompanied by the phrases "air Jack" and "quality inspired by the greatest player ever", paying homage to Michael Jordan's sporting heritage while incorporating Travis Scott's avant-garde approach.

This release coincides with the announcement of Travis Scott's new signature shoe, the Travis Scott x Jordan "Jumpman Jack". This sneaker combines canvas, nubuck and full-grain leather in a bold aesthetic, with a "University Red" coloring that juxtaposes shades of white, black and red, offering a look that is both classic and contemporary.

The Travis Scott x Jordan collection will be available for sale online starting April 30 at 10 a.m., with prices ranging from $65 to $175.