Stone Island is an Italian brand founded in 1982 by the designer Massimo Osti. It was born with Tela Stella, a truck-tarpaulin canvas coated in pigmented resins, and a first collection of seven outerwear pieces. It has belonged to the Moncler group since 2021, which bought it for 1.15 billion euros. In 2025 it generated 411.2 million euros in revenue, then 200.3 million in the first half of 2026.
At a glance
- Founded: 1982, in Ravarino (Italy), by Massimo Osti. Current headquarters: Milan.
- First product: Tela Stella, a first collection of seven outerwear pieces.
- Symbol: the compass and nautical star badge, with green edges at first and black from around the 2000s.
- Name: taken from Joseph Conrad’s novels, according to the brand and Wikipedia.
- Owner: Moncler Group, acquisition announced on December 7, 2020 and completed on March 31, 2021.
- Figures: 411.2 M€ in 2025 (+4% at constant exchange rates), 200.3 M€ in the first half of 2026 (+11%), 95 directly operated stores on June 30, 2026.
Stone Island in 10 dates
1982: Massimo Osti and Tela Stella
Massimo Osti was born in 1944 in Bologna. His father was killed in an Allied bombing three months after his birth. Trained as a graphic designer, he worked in advertising before moving into fashion in the early 1970s, with a T-shirt collection with placed prints, then the brand Chester Perry, later renamed C.P. Company. Wikipedia credits him with garment dyeing, listed in 1979, which changed the way fabrics are worked.
In 1982 he launched Stone Island. The first collection started from a fabric inspired by truck tarpaulins, coated in pigmented resins and enzyme stone-washed: Tela Stella. It had seven outerwear pieces. According to Massimo Osti’s Wikipedia page, it sold out at every location within ten days. The compass and nautical star badge became the brand’s signature, and its name refers to Joseph Conrad’s novels: Osti spoke of a brand oriented to science rather than fashion.
Who owns Stone Island? GFT, Rivetti, Temasek, Moncler
| Date | Event |
|---|---|
| 1982 | Massimo Osti founds Stone Island in Ravarino. |
| 1983 | The Turin group GFT takes 50% of the capital, with Carlo Rivetti. |
| 1991 | GFT buys the other half, held by Osti. |
| 1993 | GFT sells the company to Carlo Rivetti, who combines it with C.P. Company. |
| Late 1995 | Osti leaves the company. |
| 1996 | Rivetti names the English designer Paul Harvey creative director. |
| 2008 | Creative direction moves to an international team. Errolson Hugh runs Shadow Project, the brand’s experimental line. |
| 2017 | Temasek (Singapore) buys 30% of the capital, valued at 345 million euros. |
| December 7, 2020 | Moncler announces the acquisition of Stone Island for 1.15 billion euros. The deal is completed on March 31, 2021 and the Rivetti family becomes a shareholder of the controlling holding company. |
| 2023 | Robert Triefus is appointed CEO. He also becomes chairman in 2024. |
| 2024 | Collaboration with Dior and the “Community as a Form of Research” campaign, under Ferdinando Verderi’s direction (portraits by David Sims). |
This timeline corrects a common idea: Carlo Rivetti is not the 1982 co-founder. He joins the capital in 1983 and takes control in 1993.
After Stone Island: Osti, Left Hand and the legacy
Massimo Osti created the brand Left Hand with Allegri in 1993, then founded Massimo Osti Production in 1994. He died on June 6, 2005 in Bologna, aged 60. His textile archive and his ideas on garment dyeing, reactive fabrics and technical finishes remain a reference for sportswear brands. Left Hand was relaunched in 2021 by Christopher Raeburn and Left Hand Studio.
From the stadium to hip-hop stages
Stone Island was first associated with football supporters, then with the English casuals scene. It also became a staple of Italian paninari culture and of British and North American hip-hop. The brand has worked with Adidas, New Balance, Supreme, Nike (NikeLab), Porter, Persol and, in 2024, Dior.
Stone Island today: 2025 and 2026 figures
| 2024 | 2025 | H1 2025 | H1 2026 | |
|---|---|---|---|---|
| Revenue | €401.6M | €411.2M | €186.7M | €200.3M |
| Change at constant exchange rates | +4% | +11% | ||
| Share of direct sales (DTC) | 52.0% | 55.1% | 53.1% | 54.5% |
| Directly operated stores (end of period) | 90 | 95 | 95 |
In the first half of 2026, EMEA accounts for 62.8% of revenue (€125.8M, +3%), Asia 30.1% (€60.4M, +25%) and the Americas 7.1% (€14.2M, +35%). The fourth quarter of 2025 grew 16% at constant exchange rates. Direct sales reached €109.2M for the half (+16%), wholesale €91.1M (+5%).
For 2026, Moncler Group says it wants to strengthen the brand’s awareness among new target segments and put the product at the center of the story, with iconic pieces and sub-collections. These figures come from the group’s press releases, at constant exchange rates where the text says so.
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Frequently asked questions
Who founded Stone Island?
Massimo Osti, in 1982, in Ravarino, Italy. Carlo Rivetti joined the capital in 1983 with the GFT group and took control of the company in 1993.
What is Tela Stella?
It is the fabric of the first 1982 collection: a canvas inspired by truck tarpaulins, coated in pigmented resins and enzyme stone-washed. The collection had seven outerwear pieces.
Where does the name Stone Island come from?
According to the brand and Wikipedia, from the vocabulary of Joseph Conrad’s novels, where the words “stone” and “island” appear often. Another source credits Osti’s wife: the exact origin remains debated.
Who owns Stone Island?
Moncler Group. The acquisition, at 1.15 billion euros, was announced on December 7, 2020 and completed on March 31, 2021.
What is Stone Island’s revenue?
It reached 411.2 million euros in 2025 (+4% at constant exchange rates) and 200.3 million euros in the first half of 2026 (+11%), according to Moncler Group press releases.
How many Stone Island stores are there?
On June 30, 2026, the brand operates 95 directly operated stores and 11 mono-brand wholesale stores: 54 in Asia, 33 in EMEA and 8 in the Americas for the directly operated ones.
Who runs Stone Island?
According to Wikipedia, Robert Triefus has been CEO since 2023 and chairman since 2024.
Read next
- Dior teams up with Stone Island on a new collaboration
- Supreme x Stone Island: Fall 2023 collaboration
- Stone Island x New Balance: a promising collaboration
- The history of A-COLD-WALL*
Sources
- Moncler Group, résultats du premier semestre 2026 (communiqué du 22 juillet 2026)
- Moncler Group, résultats annuels 2025 (communiqué du 19 février 2026)
- Wikipédia, Stone Island
- Wikipédia, Massimo Osti
- FashionUnited, Moncler Group, premier trimestre 2026
Updated October 22, 2026. Figures: Moncler Group press releases of February 19 and July 22, 2026.
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