Pharrell Williams: A notable presence during Paris Fashion Week
Pharrell Williams , the multi-talented American star, is at the heart of Paris Fashion Week news as the new artistic director of Louis Vuitton 's men's...
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Streetwear, luxury and independent labels: collabs, trends and the stories behind the designers.
Pharrell Williams lights up Paris with his SS 2024 collection at Louis Vuitton in a breathtaking event
Pharrell Williams unveils the sumptuous Louis Vuitton SS 2024 collection in a breathtaking event. Pharrell Williams , recently appointed creative director of the men's line at...
Valentino revolutionizes the online shopping experience with its virtual try-on application
Valentino is partnering with Wanna, an augmented reality technology company part of the Farfetch platform, to develop a virtual try-on application. Valentino is preparing to become...
Setchu wins the 2023 LVMH Prize.
In the dazzling world of fashion, luxury group LVMH recently announced the winners of the 10th edition of its prestigious Prize for Young Fashion Designers. The...
Jacquemus Broadens his Horizons: From Lake Como to Saint-Tropez
After charming the shores of Lake Como and the picturesque Portofino with its pop-up boutiques, the brand settled near Saint-Tropez, nestled in the rustic village of...
Gucci sets up shop on the French Riviera for its “Summer Stories” summer campaign
As part of its summer campaign entitled "Summer Stories", the famous Italian house Gucci has chosen to set up shop in the South of France. After...
A-Cold-Wall: Pre-Fall 2023 Collection
The new collection from the British streetwear brand will be available this Friday, June 16, guided by the visionary talent of its founder, Samuel Ross. Although...
Roland-Garros or the epicenter of tennis fashion: a true representation of style and sport
On the clay court of Roland-Garros , which just ended on June 11, it is the skills and endurance of the greatest athletes that are put...
5 stylists who dress French rap figures
1.Yasmine Bensseraj - @ysmbsj Freelance stylist based in Paris and graduate of a master's degree in luxury management at ESG, it is with her that many...
Louis Vuitton gives digital luxury a boost with its first digital trunk
Luxury house Louis Vuitton is taking its trunk-making tradition to a new level by introducing its very first digital trunk. This limited collection initiative sits at...
Noon Goons: when Californian surf culture meets urban audacity
In the thriving streetwear fashion landscape, Noon Goons has managed to carve out a unique identity by skillfully merging California's surf culture with a bold, urban...
5 PM: The Nantes streetwear shop you absolutely must know
It is in the heart of the Passage Pommeraye in Nantes that we find the boutique with its refined style. Founded by five friends: Fabien Jarsalé,...
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