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Jun 22, 2023

Pharrell Williams: A notable presence during Paris Fashion Week

Pharrell Williams , the multi-talented American star, is at the heart of Paris Fashion Week news as the new artistic director of Louis Vuitton 's men's line. But his contribution is not limited to a simple parade. He seems to...

Pharrell Williams illumine Paris avec sa collection SS 2024 chez Louis Vuitton lors d'un événement époustouflant - HYTRAPE

Jun 22, 2023

Pharrell Williams lights up Paris with his SS 2024 collection at Louis Vuitton in a breathtaking event

Pharrell Williams unveils the sumptuous Louis Vuitton SS 2024 collection in a breathtaking event. Pharrell Williams , recently appointed creative director of the men's line at Louis Vuitton , presented the brand's highly anticipated first collection. The event lived up...

Valentino révolutionne l'expérience d'achat en ligne avec son application d'essayage virtuel - HYTRAPE

Jun 22, 2023

Valentino revolutionizes the online shopping experience with its virtual try-on application

Valentino is partnering with Wanna, an augmented reality technology company part of the Farfetch platform, to develop a virtual try-on application. Valentino is preparing to become the first luxury House to offer virtual ready-to-wear fittings using a demo application. The...

Setchu remporte le LVMH Prize 2023. - HYTRAPE

Jun 16, 2023

Setchu wins the 2023 LVMH Prize.

In the dazzling world of fashion, luxury group LVMH recently announced the winners of the 10th edition of its prestigious Prize for Young Fashion Designers. The announcement was made during an awards ceremony on Wednesday, June 7 at the Louis...

Jacquemus Élargit son Horizons : Du Lac de Côme à Saint-Tropez - HYTRAPE

Jun 16, 2023

Jacquemus Broadens his Horizons: From Lake Como to Saint-Tropez

After charming the shores of Lake Como and the picturesque Portofino with its pop-up boutiques, the brand settled near Saint-Tropez, nestled in the rustic village of Ramatuelle. This recent establishment, which will remain open until October, offers guests a one-of-a-kind...

Gucci s'installe sur la Côte d'Azur pour sa campagne estivale "Summer Stories" - HYTRAPE

Jun 16, 2023

Gucci sets up shop on the French Riviera for its “Summer Stories” summer campaign

As part of its summer campaign entitled "Summer Stories", the famous Italian house Gucci has chosen to set up shop in the South of France. After the announcement of the opening of a beach in its colors by Jacquemus in...

A-COLD-WALL

Jun 15, 2023

A-Cold-Wall: Pre-Fall 2023 Collection

The new collection from the British streetwear brand will be available this Friday, June 16, guided by the visionary talent of its founder, Samuel Ross. Although it has established itself on the fashion scene this year with its numerous collaborations,...

Roland-Garros ou l’épicentre de la mode tennis : véritable représentation de style et de sport - HYTRAPE

Jun 15, 2023

Roland-Garros or the epicenter of tennis fashion: a true representation of style and sport

On the clay court of Roland-Garros , which just ended on June 11, it is the skills and endurance of the greatest athletes that are put to the test. However, the attraction is not limited to the playing field. The...

5 stylistes qui habillent les figures du rap français - HYTRAPE

Jun 15, 2023

5 stylists who dress French rap figures

1.Yasmine Bensseraj - @ysmbsj Freelance stylist based in Paris and graduate of a master's degree in luxury management at ESG, it is with her that many French rappers surround themselves today such as Benjamin Epps , Landy, Chily, Rsko, etc......

Louis Vuitton donne un coup de pouce au luxe numérique avec sa première malle digitale - HYTRAPE

Jun 12, 2023

Louis Vuitton gives digital luxury a boost with its first digital trunk

Luxury house Louis Vuitton is taking its trunk-making tradition to a new level by introducing its very first digital trunk. This limited collection initiative sits at the intersection of digital and physical objects. Louis Vuitton and the transition to digital...

Noon Goons : quand la culture surf californienne rencontre l'audace urbaine - HYTRAPE

Jun 11, 2023

Noon Goons: when Californian surf culture meets urban audacity

In the thriving streetwear fashion landscape, Noon Goons has managed to carve out a unique identity by skillfully merging California's surf culture with a bold, urban spirit. Born on the sunny beaches of the West Coast, the brand embodies the...

5 PM : Le shop streetwear nantais à connaître impérativement - HYTRAPE

Jun 11, 2023

5 PM: The Nantes streetwear shop you absolutely must know

It is in the heart of the Passage Pommeraye in Nantes that we find the boutique with its refined style. Founded by five friends: Fabien Jarsalé, François Morice, Méric Chaperon, Nassim Bouaza and Vincent Labas, 5 PM offers a very...

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