Jacquemus Broadens his Horizons: From Lake Como to Saint-Tropez

After charming the shores of Lake Como and the picturesque Portofino with its pop-up boutiques, the brand settled near Saint-Tropez, nestled in the rustic village of Ramatuelle. This recent establishment, which will remain open until October, offers guests a one-of-a-kind experience – the first beach designed by Simon Porte Jacquemus .

The beach decor, dotted with umbrellas, deck chairs and paddle boards, proudly displays the brand's distinctive yellow and blue stripes. These designs are a nod to Jacquemus' first design collection, which includes an exceptional reissue of three pieces of furniture from the Locus Solus line, originally created by Italian architect Gae Aulenti in the 1960s.

In addition to the beach experience, Jacquemus ' pop-up includes a physical boutique that features a summer selection of ready-to-wear clothing, leather goods and accessories.

View this post on Instagram

A post shared by JACQUEMUS (@jacquemus)

Last year, Jacquemus welcomed a new CEO and has since made clear its desire to expand its presence in physical points of sale, both in France and internationally. Last September, the brand opened its very first boutique on avenue Montaigne in Paris.

In recent months, Jacquemus has also distinguished herself with several wholesale initiatives, including an immersive installation at Selfridge's in London and a memorable carte blanche at Galeries Lafayette Haussmann. In addition to launching a new phase of its collaboration with Nike, Jacquemus recently announced the creation of its first permanent point of sale at Galeries Lafayette in Shanghai.