Noon Goons: when Californian surf culture meets urban audacity

Jun 11, 2023

Noon Goons : quand la culture surf californienne rencontre l'audace urbaine - HYTRAPE

In the thriving streetwear fashion landscape, Noon Goons has managed to carve out a unique identity by skillfully merging California's surf culture with a bold, urban spirit. Born on the sunny beaches of the West Coast, the brand embodies the very essence of casual lifestyle while adding a touch of modern creativity.

Noon Goons was born in 2016 from the vision of Kurt Narmore, a Californian designer passionate about surfing and the psychedelic culture of the 70s. His style is characterized by a harmonious fusion between the traditional elements of surfwear and the aesthetics of contemporary urban fashion . Relaxed cuts, bright colors and bold prints are distinctive features. The brand thus offers a refreshing alternative to conventional styles, with pieces that can be easily integrated into the daily life of streetwear fashion lovers.

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Among the most notable collaborations established, we cite that with Vans which gave birth to a capsule collection, and, very recently, that with the American surfer Christian Fletcher.

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Experiencing growing success, the brand quickly gained an international audience thanks to its distinctive aesthetic and exceptional quality. Its collections are now available in renowned boutiques around the world.

Noon Goons continues to innovate and evolve in the contemporary fashion landscape. Each new collection presents new inspirations and new ideas, while remaining true to the brand's DNA. The latest drop of the SS22 season is a testament to his boundless creativity, with pieces that combine bold patterns, quality textiles and painstaking attention to detail.