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5 tendances mode de l’été 2023 qui nous font dévoiler nos corps - HYTRAPE

5 fashion trends for summer 2023 that will make us reveal our bodies

Summer 2023 will rhyme with naked bodies. Indeed, between global ideological clashes, economic crises and environmental, societal and digital issues at the center of the problems, our need for freedom, exuberance, expression and spontaneity has never been greater. Fashion becomes...

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Rap & Mode : une influence réciproque aussi indéniable qu’historique - HYTRAPE

Rap & Fashion: a reciprocal influence as undeniable as it is historical

Recently, Hamza rapped in the sounds Murder and Tsunami, from his latest album Sincerely released on February 17, “With me la noche est dolce comme Gabbana” or even “I arrive in LV clean, Prada clean, Fashion week”. These references to...

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Casablanca et l'IA : Une vision futuriste de la mode avec la campagne "Futuro Optimisto" - HYTRAPE

Casablanca and AI: A futuristic vision of fashion with the “Futuro Optimisto” campaign

French-Moroccan fashion house Casablanca is taking a bold step into the future with the launch of its “Futuro Optimisto” campaign for spring/summer 2023. This campaign, generated entirely by artificial intelligence (AI), marks a new era for the Paris-based brand, known...

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Satisfy et Oakley s'associent pour redéfinir les vêtements de course - HYTRAPE

Satisfy and Oakley team up to redefine running clothing

Parisian performance sportswear brand Satisfy is officially teaming up with eyewear company Oakley for a collaborative collection aimed at redefining running wear. Planned in two parts, Satisfy and Oakley used Instagram to tease the first release. A two-part collaboration The...

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Asics et Foot Locker dévoilent leur plus belle campagne - HYTRAPE

Asics and Foot Locker unveil their most beautiful campaign

After weeks of hard work, Asics and Foot Locker have unveiled their latest campaign, a true ode to creativity and endurance. This campaign, which takes place between nature and the city, illustrates the daily quest for creativity of Ruben and...

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Helmut Lang amorce une ère créative inédite avec l'arrivée de Peter Do à sa direction - HYTRAPE

Helmut Lang begins an unprecedented creative era with the arrival of Peter Do as director

Helmut Lang, the famous fashion brand, recently announced the arrival of Peter Do as head of the Women's and Men's lines. Beginning May 15, Do will oversee creative from the New York-based studio. View this post on Instagram A post...

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Jacquemus fait sensation avec sa nouvelle collection lors d'un pop-up estival en Lombardie - HYTRAPE

Jacquemus causes a sensation with his new collection during a summer pop-up in Lombardy

Jacquemus presents his new collection at a popular seaside resort in Lombardy, Italy. After having had the opportunity to exhibit at Galeries Lafayette last March and attract attention during the Met Gala in New York. A few days ago, the...

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Palm Angels ouvre sa première boutique à Paris - HYTRAPE

Palm Angels opens its first store in Paris

In an unexpected fusion of Parisian glamor and streetwear culture, Palm Angels, the American ready-to-wear brand, has opened its first store in Paris, located on rue Saint-Honoré. This new venue is a celebration of the intersection between traditional refinement and...

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Lacoste célèbre son 90ème anniversaire avec un pop-up store dédié au rap à Paris - HYTRAPE

Lacoste celebrates its 90th anniversary with a pop-up store dedicated to rap in Paris

This Saturday, the famous French brand Lacoste opened a pop-up store in Paris, as part of its global campaign to celebrate its 90th anniversary. Since its inception in 1926, the Lacoste brand has carved out a place for itself in...

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La ligne FW23 de Fear of God transcende le temps lors du premier défilé de mode - HYTRAPE

Fear of God's FW23 line transcends time in first fashion show

Jerry Lorenzo's clothing brand held its first show at the Hollywood Bowl, the second fashion show to take place there. An evening with fashion house Fear of God at the Hollywood Bowl was much more than a fashion show. It...

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Saint Laurent devient la première maison de luxe à créer sa société de production - HYTRAPE

Saint Laurent becomes the first luxury house to create its production company

The famous French fashion house is taking a bold step by venturing into the world of cinema with Saint Laurent Productions. Saint Laurent , one of the most prestigious fashion houses in the world, has just taken a revolutionary step...

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Intelligence artificielle & Mode : Son impact sur l'industrie textile - HYTRAPE

Artificial Intelligence & Fashion: Its impact on the textile industry

In recent weeks, the question of Artificial Intelligence (AI) has continued to spark debate. We wonder if this progress is truly positive or if it will end up devouring us like worms. The commercial possibilities are numerous and the apocalyptic...

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