Jacquemus causes a sensation with his new collection during a summer pop-up in Lombardy

Jacquemus fait sensation avec sa nouvelle collection lors d'un pop-up estival en Lombardie - HYTRAPE

Jacquemus presents his new collection at a popular seaside resort in Lombardy, Italy. After having had the opportunity to exhibit at Galeries Lafayette last March and attract attention during the Met Gala in New York.

A few days ago, the designer launched into la dolce vita with the arrival of sunny days.

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The designer settled in Cernobbio, a popular town located on the shores of Lake Como. By choosing to open before the high tourist season, the brand teamed up with Tessabit, a multi-brand luxury brand, which opened the doors of a 50 square meter boutique.

This pop-up store, opened a few days ago, highlights the second part of the “Summer” capsule collection. Visitors will be able to discover ready-to-wear pieces, accessories and jewelry, also including variations in new shades.

To announce the opening of this pop-up, Jacquemus capitalized on the virality of a previous video featuring giant versions of his Bambino bag circulating in the streets of Paris. This time, the brand's bestseller comes in straw yellow and takes a little getaway to the waters of the lake.

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Since last year, the brand has been led by a new CEO and has clearly shown its intention to strengthen its presence in physical points of sale. In addition to several wholesale activations, Jacquemus opened its very first boutique in Paris in September 2022, on the prestigious Avenue Montaigne.

The pop-up will be present until October 16, 2023.