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Kylian MBappé, Lewis Hamilton et Rosé - Les nouvelles égéries de Rimowa - HYTRAPE

Sep 10, 2023

Kylian MBappé, Lewis Hamilton and Rosé - The new muses of Rimowa

The prestigious luxury luggage house, Rimowa , has just revealed its three star ambassadors on the occasion of the launch of their latest published campaign "Never Still 4" . These ambassadors are none other than global icons, undisputed masters in...

Heron Preston Rejoint H&M en tant que Conseiller Créatif pour la Mode Masculine - HYTRAPE

Sep 07, 2023

Heron Preston Joins H&M as Creative Advisor for Men's Fashion

Heron Preston, the New York-based fashion designer, recently expanded his influence by partnering with H&M as a creative advisor for menswear. This long-term collaboration aims to revitalize H&M's men's offering by incorporating Preston's signature streetwear vision. In this role, he...

RAINS dévoile sa collection thermique automne-hiver 2023 - HYTRAPE

Sep 04, 2023

RAINS unveils its fall-winter 2023 thermal collection

RAINS Unveils its Fall-Winter 2023 Thermal Collection The clothing brand RAINS has just launched its new thermal collection for fall-winter 2023. This collection is distinguished by five outerwear series, each designed to withstand different types of weather conditions. From feather-free...

Parel Studios FW24 : Une collection technique - HYTRAPE

Aug 24, 2023

Parel Studios FW24: A technical collection

Copenhagen-based fashion brand Parel Studios presents its renewed vision of functional clothing for Fall/Winter 2023. Focusing on technical fabrications and thoughtful design details, the collection, titled “Development_07” , focuses on versatility. It offers a range of weather-resistant outerwear, graphic tops,...

Comment les tendances des années 60, 70, 80 et 90 inspirent-elles la mode d'aujourd'hui ? - HYTRAPE

Aug 17, 2023

How do trends from the 60s, 70s, 80s and 90s inspire fashion today?

Fashion is a dynamic expression of the era in which it evolves. Each decade, with its revolutions and iconic movements, leaves an indelible mark on the fashion landscape. The 1960s, in particular, stand out as a period of freedom, revolution...

Post Archive Faction : L'équilibre entre l'art et la mode - HYTRAPE

Jul 19, 2023

Post Archive Faction: The balance between art and fashion

Dongjoon Lim, through his rising brand Post Archive Faction (PAF), is constantly seeking balance. Based in South Korea, PAF offers men's clothing that oscillates between utilitarian sportswear and experimental futurism. Lim's precision in the design process stems from his background...

DRAKE

Jul 18, 2023

Drake's NOCTA x Nike Tech Fleece 2023 collaboration

Drake recently revealed his latest collaboration with Nike, the NOCTA x Nike Tech Fleece 2023 collection. The announcement was made on the sidelines of his North American "It's All a Blur" tour, where he gave a sneak peek at what...

L'Univers Unique de HOUSE OF ERRORS : Redéfinir la Mode du 21ème Siècle - HYTRAPE

Jul 17, 2023

The Unique Universe of HOUSE OF ERRORS: Redefining 21st Century Fashion

Founded by the creator known as "Fully", HOUSE OF ERRORS is a brand that refuses to be categorized. Fully insists his brand is not streetwear, a claim that might surprise some given the obvious streetwear influence in his designs. However,...

Stone Island x New Balance : une collaboration prometteuse en vue - HYTRAPE

Jul 13, 2023

Stone Island x New Balance: a promising collaboration in sight

New Balance and Stone Island, two fashion and sportswear giants, are about to launch a new collaboration. This collaboration, which follows their 574 Legacy initiative earlier this year, promises to bring a new dimension to New Balance's footwear lineup. Although...

Future x Lanvin : Quand la mode s’harmonise avec la musique pour une collaboration prometteuse - HYTRAPE

Jun 27, 2023

Future x Lanvin: When fashion harmonizes with music for a promising collaboration

Lanvin , the iconic French fashion house, is ushering in a new creative era by teaming up with American rapper Future for their next collection. This unique collaboration between fashion and music promises to bring a touch of innovation and...

Yung Lean pour Chimi & Koenigsegg : Une collaboration à la croisée de la musique, de la mode et de l'automobile - HYTRAPE

Jun 23, 2023

Yung Lean for Chimi & Koenigsegg: A collaboration at the crossroads of music, fashion and automobiles

Swedish brand Chimi, known for its sunglasses, recently collaborated with sports car manufacturer Koenigsegg to create a capsule collection inspired by motor racing. This collection includes sunglasses and reflective jackets. The timing of this collaboration couldn't be better, with Formula...

Défilé Rains Homme Printemps-été 2024 : L'élégance résistante sous une pluie d'innovation - HYTRAPE

Jun 22, 2023

Rains Men's Spring-Summer 2024 Fashion Show: Resilient elegance in a rain of innovation

This rainy June 22, the Danish brand, which has established itself as a true benchmark in the field of rainwear, presented its men's spring-summer 2024 collection. It was in a Parisian warehouse that the models with soaked hair, pressed against...

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