Kylian MBappé, Lewis Hamilton and Rosé - The new muses of Rimowa

Kylian MBappé, Lewis Hamilton et Rosé - Les nouvelles égéries de Rimowa

The prestigious luxury luggage house, Rimowa , has just revealed its three star ambassadors on the occasion of the launch of their latest published campaign "Never Still 4" .

These ambassadors are none other than global icons, undisputed masters in their respective fields.

They are the French football prodigy, Kylian MBappé , the British racing virtuoso, Lewis Hamilton , and the Korean music scene sensation, Rosé , member of the famous group Blackpink .

This campaign marks the arrival of the fourth chapter of Rimowa 's "Never Still" series, two years after the last episode. It is in line with the brand's commitment to constant exploration, innovation and luxury.

In a captivating video, shared across Rimowa 's social media platforms, these three ambassadors share their most memorable travel stories, bringing the excitement of their adventures to the audience.

The production of this exceptional video campaign was entrusted to the renowned agency Anomaly London , thus guaranteeing breathtaking visual quality.

To top it all off, the original soundtrack was specially composed by the legendary Hans Zimmer , who renews his collaboration with Rimowa for the second time this year.

It should be noted that in 2021, Rimowa had already caused a sensation by highlighting personalities such as Rihanna , Patti Smith , LeBron James and Roger Federer as part of the "Never Still 3" campaign.

This new "Never Still 4" campaign promises to continue to mark the brand's history by celebrating adventure, luxury and the unwavering desire for discovery.

Written by Yeazzy.

Reading next

Heron Preston Rejoint H&M en tant que Conseiller Créatif pour la Mode Masculine
La première collaboration entre Palace x Carhartt WIP

Leave a comment

All comments are moderated before being published.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.