This rainy June 22, the Danish brand, which has established itself as a true benchmark in the field of rainwear, presented its men's spring-summer 2024 collection. It was in a Parisian warehouse that the models with soaked hair, pressed against their faces or buried in a hood as if they had just faced a violent downpour, made their way, dressed in lightweight polyester hooded outfits.
For this season, the brand's artistic director, Tanne Vinter, opted for a refreshing color palette that captures the spirit of spring and summer. Shades of ocean blue reminiscent of crashing waves, earthy tones evoking waking nature, as well as bright touches of yellow and red that illuminate the collection. This harmonious combination of colors creates a striking contrast, bringing to life decidedly modern outfits.
The brand has also been able to play with fitted cuts and refined silhouettes to offer men a look that is both elegant and contemporary. We also notice the presence of feminine looks recalling the unisex nature of the clothing. Waterproof jackets, short coats, pants and shorts come in fitted models or on the contrary feature clean lines, offering a sophisticated and relaxed look. The attention to detail and the precision of the finishes give each piece exceptional quality.
Using cutting-edge materials like fluoride-free polyurethane, Rains has created rainwear that guarantees optimal protection against the elements. Waterproof, breathable fabrics repel water while allowing moisture to escape, ensuring long-lasting comfort. This combination of technical innovation and aesthetic design demonstrates its commitment to pushing the boundaries of fashion.
In addition to clothing, a range of functional and stylish accessories was presented. From bags to shoes, each piece was designed to perfectly complement the collection's aesthetic. Water-resistant materials and practical details, such as waterproof zippers and smart compartments, add a touch of versatility and convenience to these accessories.
If the show itself was very convincing, its invitation was just as convincing. Indeed, the simple empty cardboard invitation received was transformed upon contact with water into a real, appropriate summons from the Scandinavian house.
Written by @jade_moniz.