Drake recently revealed his latest collaboration with Nike, the NOCTA x Nike Tech Fleece 2023 collection. The announcement was made on the sidelines of his North American "It's All a Blur" tour, where he gave a sneak peek at what he prepares with the Nike family.
The NOCTA x Nike Tech Fleece 2023 collection includes full-zip hoodies, sweatshirts and sweatpants. These comfortable pieces were presented in an icy blue hue contrasted by Nike's white Swoosh logo. A member of the team was also spotted wearing a blue cap that could potentially be part of the upcoming collection.
The NOCTA x Nike Tech Fleece 2023 collection arrives after Drake showed off a special NOCTA x Nike Glide colorway for the University of Kentucky. Images from the collection were shared by Drake and his entourage as they boarded his private plane, Air Drake, designed by Virgil Abloh.
Impact on the Nike Tech Fleece brand
The Nike Tech Fleece brand took the market by storm in 2013, but gradually lost its charm. However, Drake's endorsement could be an opportunity for the brand to reinvent itself and inject new energy into the line.
The NOCTA x Nike Tech Fleece 2023 collection is scheduled to launch on July 27 on the Nike website.