Gucci sets up shop on the French Riviera for its “Summer Stories” summer campaign

As part of its summer campaign entitled "Summer Stories", the famous Italian house Gucci has chosen to set up shop in the South of France. After the announcement of the opening of a beach in its colors by Jacquemus in Ramatuelle, it is Gucci's turn to take over the French Riviera by taking control of the beach of the local restaurant Loulou, located a few kilometers away North.

On this beach, Gucci's codes are perfectly highlighted. Parasols bearing the brand's logo, beach mattresses adorned with the famous Web stripe and matching Méhari vehicles create an atmosphere that embodies the spirit of the Italian brand. Here, relaxation comes in Gucci style.

The initiative is part of Gucci's "Summer Stories" operation, which offers an exclusive selection of pieces within a small number of the brand's boutiques scattered across various resort destinations across Europe. Top destinations include Saint-Tropez, Cannes, Ibiza, Marbella, Mykonos, Forte Dei Marmi and Capri.

From Florence to Beverly Hills, via Seoul and Tokyo, Gucci's various restaurants, known as Gucci Osteria, also embraced "Summer Stories" as part of this campaign. They have added a special menu inspired by summer flavors to their menu, thus offering customers a culinary experience in harmony with the summer atmosphere.

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With this bold summer initiative, Gucci continues to push the boundaries of creativity and brand experience, offering customers a unique blend of fashion, beach and food in summer's most popular locations. One thing is certain, the Italian house knows how to awaken the senses and captivate its audience, wherever they are.

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Written by Yeazzy.