Pharrell Williams , the multi-talented American star, is at the heart of Paris Fashion Week news as the new artistic director of Louis Vuitton 's men's line. But his contribution is not limited to a simple parade. He seems to deploy his gift of ubiquity to get involved in various exciting projects.
One of these projects is a collaboration with Adidas Originals around a Parisian pop-up called the Samba Café. According to the media Highsnobiety, this pop-up event will take place from June 22 to 24 at The Broken Arm concept store. Visitors will not only be able to enjoy a dining experience, but also discover exclusive sneaker models.
Furthermore, Pharrell Williams is participating in the “Just Phriends” exhibition organized by his auction house Joopiter , in collaboration with Sarah Andelman, co-founder of the iconic concept store Colette. This exhibition will be held in a magnificent 18th century mansion in Paris. An interesting feature of this exhibition is the possibility offered to visitors to spend a night within its walls thanks to a partnership with the Airbnb platform. For the modest sum of 50 euros, travelers will have the opportunity to stay on the top floor of the gallery, attend certain Fashion Week events, receive a VIP welcome from Pharrell Williams on June 19 and of course, discover the exhibition.
Finally, the long-awaited moment will be the Louis Vuitton Men's fashion show orchestrated by Pharrell Williams himself, which will take place on June 20 at 9:30 p.m. This show will mark the end of the first day of Paris Fashion Week. Pharrell Williams has already given a taste of this event by posting a photo of himself in front of the Musée d'Orsay on his Instagram account. In this photo, a sign can be seen hanging next to him, featuring an image of a pregnant Rihanna sporting colorful bags with the LV logo.
Pharrell Williams is undeniably one of the essential personalities of Paris Fashion Week this year. With his role as artistic director at Louis Vuitton Homme, his collaboration with Adidas Originals and his involvement in the “Just Phriends” exhibition, he once again proves his creativity and his essential presence in the fashion industry.
Written by Yeazzy.