Top 8 Ways to Sell Your Freelance Services: A Casual Approach

Selling your freelance services can sometimes feel like a never-ending climb, but with the right strategies, you can turn the climb into a pleasant stroll. Here are some tips, revised a little, to make selling your services more effective and less stressful. Let's get to it!

1. Anchoring Strategy: Show Input Color

Start by announcing a high price. This sets the bar high and gives the perception of higher quality.

Example: “Our Webflow sites start at €4,000 for advanced requests, but we also have options starting at €2,000 for showcase sites.”

2. Phased Pricing Strategy: Divide and conquer

Breaks down the payment into phases. This allows the customer to see the progress and not feel overwhelmed by the total cost.

• Phase 1: Design and planning - €1,500
• Phase 2: Development and testing - €1,500
• Phase 3: Launch and initial maintenance - €1,000

Total: €4,000, but spread out it goes down better.

3. Package: Offer winning combos

Offers packages for different levels of services. This makes the offer clearer and more attractive.

• Starter Pack: Showcase site + SEO for €2,500
• Medium Pack: Showcase site + advanced SEO + Offer A at €3,500
• Agency Pack: E-commerce site + complete SEO + 6-month support for €6,000

4. Payment terms: Spread out to reduce

Offer installment payments. This makes the cost more digestible for your customers.

Example: an e-commerce site costing €5,000, paid in 5 monthly installments of €1,000.

5. TJM: Daily pricing

Set a daily rate for your services. Simple, effective, and transparent.

Example: €400 per working day.

6. Value-Based Pricing: Match Price to Impact

Set your prices based on the value the project will bring to the client.

Example: “For this project which should increase your sales by 20%, the investment is €5,000.”

7. Dynamic pricing based on your availability: Play with demand

Adjust your prices based on your workload. When demand is high, raise prices.

Example: “During times of high demand, my price may double.”

8. Fixed prices: Simplify as much as possible

Determine fixed rates for your services in advance. It's clear, concise and precise.

Example :

• Showcase website: €1,000
• E-commerce site: €3,000

By Florent Dal Ben-Salles