BUSINESS
25 Lessons from Rory Sutherland: Perspective on Advertising and Consumer Psychology
Rory Sutherland, vice president of advertising agency Ogilvy, is recognized for his provocative ideas and unique perspectives on marketing, advertising and consumer psychology. Here are 25 of his most impactful lessons, which challenge conventional approaches and encourage thinking differently. 1....
AI as a catalyst for change in business
In a fascinating article by Scott Galloway on Medium, the impact of artificial intelligence (AI) on business is compared to that of GLP-1 drugs, like Ozempic, on weight loss. Galloway highlights how these two innovations reduce “wants” in their respective...
Since 2021, Software as a Service (SaaS) is witnessing significant growth across various industries such as IT, e-commerce, and many more. In 2024, this trend shows no signs of slowing down, with features ranging from artificial intelligence to hyper-personalization redefining...
Can we really scale a SaaS in No-Code?
Juho Makkonen, co-founder of Sharetribe, shares his lessons learned building a no-code solution that most of his customers eventually outgrew. It raises a major problem with no-code tools: their lack of scalability. Sooner or later, founders run into limitations, unable...
7 Business Ideas for Developers in 2024
While the traditional job market offers many opportunities, the rise of freelancing and digital entrepreneurship is opening new avenues for developers looking to monetize their skills beyond their primary job. In 2024, several “side hustle” ideas promise not only to...