The 5 steps to transform an agency into a success story with 50k MRR

Step 1: Designing the Offer

“Choose a job you love, and you will never have to work a day in your life.” » -Confucius.

The first stone of your entrepreneurial building is the offer. It must be both unique and coveted. Imagine that you are a graphic design wizard. Your talent allows you to transform raw concepts into captivating visual creations. So, you are not just selling design, you are selling a striking visual identity that will differentiate your customers' brand on the market. It is this type of specific and highly qualified offer that attracts attention and arouses desire.

Relevant Idea: Create targeted portfolios that demonstrate your ability to solve problems specific to a given industry. This establishes proof that you are not just good, but the best at this task.

Step 2: Define your Niche

“Don't try to be a success, but rather try to be valuable. » - Albert Einstein.

Finding your niche is like choosing your battlefield. Do you like sports ? Turn this passion into a profession. Become the undisputed ADS expert for women's sports brands. By focusing on this vertical, you can send your messages in a much more impactful way.

Example: The “Sportive Ads” agency which only deals with advertising campaigns for women’s yoga clothing. She knows what her clients want and speaks their language, making each campaign a reflection of their shared passion.

Step 3: Irresistible Offer

“Your brand is what other people say about you when you're not in the room. » -Jeff Bezos.

An irresistible offer is not one that you give away for free, but one that offers such value for money that the customer feels like a winner from the start. For example, offer a free SEO audit with concrete recommendations, but charge for the in-depth implementation of the proposed strategies.

Illustration: Offer a one-month trial of social media management with clear KPIs which, if achieved, can lead to a long-term contract.

Step 4: Always Sell

“The best way to predict the future is to create it. » -Peter Drucker.

Your agency should be a sales machine, where every interaction is an opportunity to show your value. A simple, intuitive and straightforward site can often outperform a complex and busy site.

Good Idea: Set up an automated sales funnel with a robust CRM to track and cultivate each lead. Make sure your sales process is as polished as your offer.

Step 5: Quality Service

“Customer service isn’t about saying hello or being polite. It is a matter of sincere care for the other. » - Horst Schulze, co-founder of Ritz-Carlton.

Deliver a quality of service that transforms your customers into ambassadors. This means personalizing the approach, anticipating needs and resolving problems before they are even expressed.

Example: A personalized dashboard for each client where they can see in real time the performance of their campaigns and the actions taken by your agency.