Google Ads continues to evolve to offer ever more innovative and efficient features to advertisers. Here are the 10 new features coming to Google Ads before 2025, which promise to transform your advertising campaigns and optimize your performance.
1. Search and Shopping ads in AI previews Google integrates Search and Shopping ads directly into AI previews. This will allow users to see more relevant ads based on their AI-assisted searches.
2. Shopping ads in visual search results Shopping ads will now be available in visual search results, providing a new opportunity to capture users' attention with attractive visuals.
3. AI Experience in Search Ads Artificial intelligence will be used to improve the Search Ads experience, adapting advertising content dynamically and in real time based on user behaviors and preferences.
4. Loyalty/New Customer Promotion for Shopping Ads Google introduces specific promotions to retain existing customers and attract new customers in Shopping Ads. These promotions will be personalized to maximize engagement and conversions.
5. Optimization for profitability A new functionality will allow you to optimize your advertising campaigns according to profitability. Google Ads will analyze performance to automatically adjust bids and budgets to maximize ROI.
6. Visual brand profile on Google Search Businesses will be able to create enriched visual profiles directly on Google Search. These profiles will include images, videos, and other visual elements to reinforce brand identity and grab user attention.
7. Automatic synchronization of data sources with the Google Ads Data Manager The Google Ads Data Manager will allow automatic and real-time synchronization of data sources. This will simplify data management and improve the accuracy of analytics and reporting.
8. AI-generated reports Google Ads will offer reports generated by artificial intelligence, offering more precise insights and personalized recommendations to optimize your advertising campaigns.
9. Original image generator based on a prompt + your assets A new image generator will use your assets and prompts to create original visuals adapted to your advertising campaigns. This feature will simplify the creation of high-quality visual content.
10. YouTube Shopping Affiliate Program Google launches an affiliate program for YouTube Shopping, allowing content creators to promote products and earn commissions on sales generated through their videos.
These new features from Google Ads provide powerful and innovative tools to improve the effectiveness of your advertising campaigns. Adapt to these changes to stay competitive and maximize your advertising performance.
