LinkedIn is a must-have platform for professional networking and lead generation. To maximize engagement and convert your visitors into potential customers, it is crucial to use engaging and relevant content selections. Here is a practical guide based on an infographic by Ruben Taïeb, which presents 8 examples of selections, 7 link typologies, 5 tools to use and 4 things to know to optimize your publications on LinkedIn.
8 examples of selections
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Promotion of a special offer
- Use eye-catching visuals to promote your special offers or services. For example, attractive images with a clear call to action to encourage users to click.
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Subscribe to a Newsletter
- Encourage your audience to subscribe to your newsletter to receive regular updates and exclusive content.
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Downloading templates
- Offer free templates to download. This could include useful presentation templates, spreadsheets or checklists.
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Online calendar
- Make appointments easier by sharing a link to your online calendar. Use tools like Calendly to simplify the process.
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Sales page
- Direct your prospects to a well-designed sales page to provide them with more information about your products or services.
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Online forms
- Use online forms to collect valuable information about your leads. Tally.so is a great tool for this.
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White Paper to download
- Offer white papers or detailed reports for download. This demonstrates your expertise and provides value to your audience.
7 types of links
- Website
- Subscribe to a Newsletter
- Templates to download
- Online calendar
- Sales page
- Online form
- White Paper to download
5 tools to use
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Notion.so
- Perfect for organizing and sharing structured information with your audience.
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Calendly.com
- Simplifies online appointment scheduling, ideal for consultations or meetings.
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Substack.com
- A great platform for publishing newsletters.
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Tally.so
- A powerful tool for creating online forms simply and efficiently.
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Gumroad.com
- Ideal for selling digital products directly from your LinkedIn.
4 things to know
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Adding descriptions
- If you add a description in the link, it does not open the link directly.
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Visibility of links on computer
- Only the first three links are highlighted on computer.
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Link visibility on mobile
- Only the first link is highlighted on the phone.
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Number of links
- You can add infinite links.
By applying these tips and using the recommended tools, you can optimize your LinkedIn posts and maximize your chances of conversion. Be sure to tailor these examples to your specific industry and audience for the best results.
