How and Why Launch an Agency in 2024?

While opinions differ on the viability and freedom this business model offers, let's dig deeper into why starting an agency might be a wise choice and how to go about it.

1. The Flexibility of the Agency Model

It’s true, setting up and developing an agency is a challenge. The traditional agency model is not considered scalable in its classic form, as it relies heavily on human resources to grow. However, thanks to technological advances and automation, productized agencies now offer the opportunity to achieve unprecedented geographic and economic freedom.

2. Comparison with Other Business Models

Before diving into starting an agency, it's essential to compare this model with other forms of online revenue generation, such as freelancing, e-commerce, and dropshipping. Each has its pros and cons, but the agency stands out in several key ways.

3. The Benefits of Launching an Agency in 2024

• Ease of Testing : Starting an agency is remarkably accessible. With an internet connection and less than €300, you can launch your idea tomorrow. In my own experience, an agency can be profitable from day one, allowing you to immediately reinvest in its growth.

• High Margins : Agencies enjoy considerable margins, often around 80%, unlike other sectors. This profitability is crucial for the development and evaluation of the agency's EBITDA.

• Ease of Management : My approach recommends an agency of less than 10 people, operating mainly with freelancers. This makes the business more agile and attractive to buyers, while simplifying day-to-day management.

• An Entrepreneurial Springboard : For those who aspire to change the world, starting with an agency offers a solid foundation. Managing an agency forces you to understand and manage your business by the numbers, using each euro of margin wisely.

• Building a Legacy : The opposite of freelancing, an agency allows you to build a business that transcends your presence. It is a project that can be passed on and which is based on a rich human adventure, both with clients and with the team that you would form.

4. Start with caution

Before getting started, it is essential to carry out in-depth market research and clearly define your value proposition. Identifying the unmet needs of your potential clients and how your agency can uniquely address them is the key to success.

5. Focus on Good Technologies and Processes

Automation and efficient processes will be your best allies to scale your agency without sacrificing the quality of service. Investing in the right technologies from the start can help you stand out in a competitive market.