Louis Vuitton has announced surprising news: American artist Pharrell Williams has just been appointed creative director for the brand's men's line. Pharrell Williams is a versatile artist: producer, musician, stylist, and entrepreneur . His appointment as creative director of Louis Vuitton menswear marks a new milestone in the career of this highly influential artist.
In a press release, Louis Vuitton said: "We are pleased to announce Pharrell Williams as Men's Creative Director with immediate effect; his ability to break through the boundaries between the different universes he explores, naturally in keeping with the cultural dimension of Louis Vuitton, reinforcing its values of innovation, pioneering spirit and entrepreneurship. Pharrell Williams' first collection for Louis Vuitton men will be unveiled in June 2023 during men's ready-to-wear week in Paris.
Pharrell Williams has worked with many brands in the fashion space, including Moncler and Adidas for sneaker collaborations. He also co-founded the streetwear brand Billionaire Boys Club in 2003, which has become very popular among young people. With his passion for skateboarding, the art world and music, Pharrell Williams shares the approach of Virgil Abloh, the previous creative director of Louis Vuitton men's, who died in 2021.
The appointment of Pharrell Williams is therefore a surprise for many, but it is a continuation of Louis Vuitton's strategy , which seeks to attract a younger and more diverse audience by collaborating with influential artists in different fields. With his eclectic style and innovative approach, Pharrell Williams is an interesting choice to lead Louis Vuitton's men's line and bring his creative vision to the brand. Fashion fans can't wait to see the first results of this new collaboration.