LVMH Watch Week 2025: two continents, one passion for watchmaking

When it comes to watchmaking, LVMH never does things by halves. In January 2025, the group once again made an impression with an exceptional edition of its Watch Week, held between New York and Paris. And even though the California wildfires disrupted initial plans, the event was all the more full of surprises.

From the unexpected to the exceptional

Originally scheduled for Los Angeles, the sixth edition of LVMH Watch Week had to adapt quickly, leaving the West Coast for a double event in two iconic luxury capitals. A decision made in haste, but one that proved to be a wise one. In New York, the first new products were unveiled in the glamorous setting of Tiffany & Co. on Fifth Avenue. In Paris, the prestigious setting of Cheval Blanc Paris allowed the Maisons to continue to shine, but this time on the Old Continent. An unforeseen, but mastered, scenario that perfectly illustrates the ability of a giant like LVMH to make the most of every situation.

Historic houses, unexpected surprises

While regulars like Bvlgari, Hublot, TAG Heuer, and Zenith were all present, this 2025 edition also saw the participation of three new icons: Louis Vuitton, Tiffany & Co., and L'Épée 1839. Names that, each in their own way, embody innovation and watchmaking expertise. The integration of these new Maisons not only enriched the diversity of watches presented; it also reaffirmed LVMH's dominant position in the watchmaking industry.

Collections that push the boundaries

At the forefront, new products captured the attention of experts and amateurs alike. Louis Vuitton dazzled with its Taiko Spin Time Drum, while Tiffany & Co. demonstrated its talent for combining jewelry and fine watchmaking with sumptuous pieces like the Bird on a Rock model set with tsavorites. In terms of technical performance, TAG Heuer confirmed its return to the top with the Formula 1 Chronograph , and Zenith surprised by unveiling a skeletonized version of its DEFY Skyline Chronograph. One innovation after another, the group's Maisons proved that watchmaking is an art in perpetual reinvention.

A strategic market that continues to grow

Beyond the collections and prestigious locations, LVMH Watch Week 2025 highlighted the strategic importance of the United States for the group. Representing a quarter of LVMH's sales in 2023, this market continues to demonstrate impressive momentum. The figures speak for themselves: 43,000 employees, more than 1,000 boutiques across the country, and remarkable performances for brands like Louis Vuitton and Dior. With such a strong foundation, LVMH is not just a major player in watchmaking; it is redefining its codes.

As the spotlight fades on this 2025 edition, one thing is clear: LVMH Watch Week is much more than just a trade show. It's a laboratory of ideas, a space where tradition and innovation meet, and an international showcase for Maisons that continue to push the boundaries of luxury and craftsmanship. If this edition teaches us anything, it's that when it comes to watchmaking, LVMH continues to make history with panache.