How to make a living from photography/video in 2024? (Strategies, Tips & Opportunities..)

Comment vivre de la photo/vidéo en 2024 ? (Stratégies, Astuces & Opportunités..)

Making a living from photography and video in 2024 is a dream that can come true with the right strategies and a dose of passion. So, how can you turn this passion into a career?

First of all, let's be clear: being a photographer or videographer means being an entrepreneur.

You have to wear many hats: artist, marketer, accountant, and many more. If this scares you, remember that failure is an integral part of success. You have to dare, take the plunge, and accept making mistakes in order to bounce back better.

When you're starting out, it's essential to create a solid portfolio. To do this, don't hesitate to offer a few free or reduced-rate projects, but be careful not to break the deal. It's about showing what you can do and making yourself known. For example, do shoots for your friends, capture local events, and create personal content. All of this is content that you can show to potential clients.

Photo editing and video post-production represent 50% of the work. This is where you will really be able to stand out. Good editing can transform an ordinary photo into a work of art. This is a crucial aspect that you really need to train and practice.

Then you have to build a network. Collaborate with other creators, local brands, events. Each project is an opportunity to meet people and get recommendations. Participate in workshops, networking events, and above all, be present online. Post regularly on social media, interact with your community, and show what you can do.

Diversify your skills. Don't limit yourself to just one type of photo or video. Experiment with portraiture, landscape, events, fashion. It allows you to discover what you really like and not put all your eggs in one basket. In times of crisis like Covid, those who had diversified their activities fared better.

Finally, don't be afraid to invest in equipment as you progress. At the beginning, basic equipment is sufficient, but quickly, it will be necessary to upgrade to be able to meet more demanding demands and offer better quality.

The photo and video market is not blocked.

There is always room for those who bring something new, who dare to stand out and who are willing to work hard. So, go for it, experiment, and above all, stay true to your artistic vision.