Tyler Mitchell: Revolutionizing Fashion Photography

Ah, Tyler Mitchell... This guy, he really changed the game in the world of fashion photography. I have to say that he wasn't afraid to shake up the codes, and I like that.

You see, Mitchell, he grew up in Marietta, Georgia. Not exactly known as the birthplace of high fashion, if you ask me. But that's what makes his work so interesting. He took these pastoral scenes, these moments of everyday life in the African-American community, and he made them into something beautiful, something real.

When he entered the fashion world, Mitchell didn't just do what everyone else did. No, he asked himself the right questions. "What is fashion photography really? And who are we doing all this for?" It's not a trivial thought, believe me.

And then there was this internship in New York. There, our Tyler, he had a revelation. Everything we see every day - the ads, the billboards, all that - is the work of a small group of guys, mainly white men who play the elite. It made him tick, and I understand why.

So he thought, "How can I show my friends, my community, without falling into the usual clichés? How can I show real life, without all this veneer that we're usually served?" And frankly, that's where it gets interesting.

Don't believe it, Mitchell wasn't afraid to rub shoulders with the big names. Louis Vuitton, Dior, Prada... He's done them all. But it was especially when he shot Beyoncé for Vogue US in 2018 that everyone started talking about him. First black photographer to make the cover of the magazine, after all. Not nothing.

What I like about Mitchell is that he didn't try to fit into the mold. He brought his vision, his experience, and he made something unique out of it. He wasn't afraid to show beauty where others weren't even looking.

So yeah, we can say that Tyler Mitchell shook the fashion coconut tree. And frankly, it wasn't too soon. Because beauty is everywhere. You just have to know where to look. And Mitchell understood that.