10 SaaS trends in 2024

Since 2021, Software as a Service (SaaS) is witnessing significant growth across various industries such as IT, e-commerce, and many more. In 2024, this trend shows no signs of slowing down, with features ranging from artificial intelligence to hyper-personalization redefining the future of SaaS. The global software services market has already reached approximately USD 253.62 billion in 2023, and SaaS is estimated to grow with a compound annual growth rate (CAGR) of 18.5% from 2023 to 2028.

Key Statistics of the SaaS Enterprise Market in 2023

• 70% of businesses use cloud-based software to manage their data, projects and sales.
• By 2027, the SaaS industry is expected to generate $344 billion in revenue, growing at 7.89% annually.
• It is predicted that by 2025, 85% of enterprise applications will be SaaS-based.

Top SaaS Business Trends in 2024

1. AI-Powered Features in SaaS Applications: AI will continue to redefine the capabilities of SaaS applications, improving their efficiency, automating processes and improving the overall user experience.

2. SaaS Connected to IoT: The connection between SaaS applications and IoT is emerging as a transformative trend, providing new possibilities for industries through better monitoring and improved control systems.

3. Edge Computing in SaaS: Integrating edge computing with SaaS redefines how data is processed, delivered and experienced, reducing latency and unlocking new possibilities.

4. FinTech Innovations in SaaS: The convergence of financial technology with SaaS is revolutionizing today's financial operations, providing seamless integration of various financial services into a unified ecosystem.

5. E-Learning Platforms and SaaS Solutions: E-Learning solutions are taking over the traditional education system, offering new tools and applications ideal for boosting collaboration among students.

How to sustain your SaaS?

• Embrace Flexibility and Agility: Stay adaptable by aligning SaaS products, strategies and services with current and projected industry trends.
• Invest in Digital Advances: Leverage current technologies such as automation, cloud computing, AI and ML while remaining attentive to emerging innovations.
• Prioritize Privacy, Security and Compliance: Strengthen your cybersecurity measures to meet legal requirements.

The SaaS industry is growing, providing significant opportunities for established and emerging businesses. Fueled by notable trends such as AI integration and a strong focus on customer success, the industry is also seeing notable technological advancements across various sectors. Looking to the future, the industry will be shaped by trends such as vertical SaaS, low/no-code development, and conversational UIs, providing SaaS companies with a prime opportunity to embrace innovation and improvement.