Chanel Première Sound: The audio jewel that is driving luxury crazy

You thought you'd seen it all in the world of luxury? Well, hold on to your pearls, because Chanel just dropped a little bombshell on the market. And when I say bombshell, I mean a $14,800 earbud necklace. Yes, you read that right.

So, what do you do when you have too much money and you don't know what to do with it? You buy a necklace that also serves as headphones, of course! That's the slightly crazy bet of the house on rue Cambon with its Première Sound.

But wait, this isn't just a gadget for nouveau riche lacking inspiration. No, no. This is a true technological feat by Arnaud Chastaingt, the genius behind Chanel watches. The guy managed to fit into this jewel not only a watch (because hey, you have to know the time after all), but also wired earphones with a microphone and controls. It's practical, at least you can adjust the volume without having to take your crocodile-skin iPhone out of its tweed clutch.

And you know what? This little technological gem has already made its debut on stage. Lana Del Rey, this icon of chic melancholy, proudly wore it during her performance at Rock en Seine. I can already imagine fans rushing to their PEL to get the same look.

But wait, it's not over yet. To promote this UFO of jewelry, Chanel called on Lily-Rose Depp. Johnny's daughter, the muse of the house, plays the chic DJ in a campaign by Inez & Vinoodh. And frankly, it's impressive.

Now the real question: Who's going to buy this thing? Wealthy fashionistas? Bling-hungry audiophiles? Or maybe luxury spies who want to go incognito while listening to Mozart?

Personally, I think that for that price, I would have preferred to buy a small city car. But hey, everyone has their own priorities, right? And then, imagine the face of the thief who would try to snatch this necklace from you in the street. "Hey dude, you stole my headphones!"

In any case, one thing is certain: Chanel does not do things by halves. When they decide to launch into audio, they go all in. Maybe that is, in the end, true luxury. Not just following trends, but creating them.

So, what do you think? Can you already see yourself parading around with this little jewel around your neck? Or would you rather keep your good old AirPods and invest the rest in a trip around the world? I know what I'm choosing. But hey, if Chanel ever needs a tester, I'm available. For science, of course.