The first collaboration between Palace x Carhartt WIP

A Blend of Branding and Classic Design

For this collaboration, the two brands revisited the iconic branding elements of Carhartt WIP. The "Carhartt" text on the neck label has been replaced with the "Palace" logo. The Michigan coat, a key piece of the collection, features an oversized logo on the back and is available in several colors, including "Dollar Green Camo", a black stripe and "Hamilton Brown". This last color is also found on the overalls of the collection.

The Impact on Both Brands

The collaboration between Palace and Carhartt WIP is a strategic alliance that could have a significant impact on public perception of both brands. For Palace, known for its bold streetwear style and sense of humor, this collaboration could broaden its audience by attracting fans of Carhartt WIP, which is more geared toward workwear and sustainability. Likewise, Carhartt WIP could benefit from Palace's "cool" aura to attract a younger, hipper audience.

The collection is not limited to outerwear. It also includes co-branded hoodies, three-pocket tees, double-knee pants and beanies. The colors green, brown and black dominate the palette, adding a subtle but effective touch to the branding.

Availability and Launch

The Palace x Carhartt WIP collection will be available online and in-store starting Friday, September 15 at 11am EDT on the Palace official website, and in Japan on September 16 at 11am JST on the Palace Japanese website. It will also be available on the official WeChat store "Palace_Skateboards" on September 16 at 11am CST.