LONG.LIVE.A$AP is the debut album from one of the best rappers of the decade.
With incredible collaborations like PMW with Schoolboy Q, Wild For The Night with Skrillex, 1Train with Kendrick and Joey Bada$$, and especially the historic feat Drake, 2 Chainz, Kendrick Lamar on Fuckin' Problems. This project demonstrates that Rocky is a solid artist in rap, but above all it highlights fashion in the genre.
In his music videos, he is often dressed in luxury brands like Rag & Bone, Alexandre Plokhov, and Alexander Wang. In the song Fashion Killa, he highlights many luxury brands, whether in the lyrics or in the video (Prada, Dolce Gabbana, Escada, Balenciaga, Alexander Wang, Vivism, Lanvin, Balmain, Tom Ford, Rick Owens , Raf Simons).
After the album's release, he further connected with fashion brands, appearing in ad campaigns for DKNY with Cara Delevingne, headlining marketing campaigns for the Tubular line for Adidas, becoming a muse for Dior Homme, posing for Guess (the first rapper to collaborate with the brand) and Calvin Klein, where he became friends with Raf Simons, and collaborating with JW Anderson through his label AWGE.
With Love.Live.A$ap in 2011 and Long.Live.A$ap Rocky, he also marked the beginnings of Cloud Rap, which is still evolving today, and we find his influence in other artists like Post Malone , Lil Peep, Yung Lean, 21 Savage, Brockhampton, etc.
Over the last 10 years, he has truly established himself as an icon of hip-hop culture and fashion, we have seen him perform with renowned artists (Justin Timberlake, Kendrick, Rick Ross, Nas , Tyler The Creator, Jay-Z), he is present at all Fashion Weeks and he has also done some cinema (The Monster, Animals, Dope)."
