Born Noah Olivier Smith on February 26, 2000 in Irvine, California, to parents of Mexican and Romanian origins, YEAT is the reflection of a generation that draws on multiculturalism to redefine the contours of contemporary music.
From Irvine to Portland, Oregon, where he finally settled down, YEAT's story is that of a quest for artistic identity in a world saturated with sounds and images.
Beginning his career under the name Lil Yeat in 2017, he quickly made his mark on the musical landscape with his first EP, "Deep Blue Strips", at the end of 2018.
However, it was in 2019 that YEAT really began to capture the attention of the public and critics, notably with the single "Stay Up" from his first mixtape "Wake Up Call", highlighted by the YouTube channel ELEVATOR. This period marks the start of a meteoric rise, punctuated by collaborations with renowned producers such as Wheezy, Brandon Finessin, and 10Fifty.
His journey is filled with challenges, including label issues that pushed him to go independent in 2021. This independence has allowed him to unleash his creativity, resulting in prolific musical output, including twenty-track albums and a plethora of singles. His song "Sorry Bout That" was a phenomenal success on TikTok, propelling YEAT to the forefront and attracting the attention of celebrities such as Drake.
On August 5, 2021, YEAT released their EP "Trëndi", closely followed by their most popular album to date, "Up 2 Më", then by "2 Älive" and its deluxe version "2 Alivë (Geëk Pack) ". On September 9, 2022, he unveiled his highly anticipated EP "Lyfë", enriched with collaborations with Lil Uzi Vert and producers like BNYX and the Working On Dying collective.
On February 24, 2023, “AftërLyfe” was released, marking a new stage in his career with continued collaborations with major production figures.
YEAT is the symbol of a new wave of rap, nicknamed "SoundCloud 2.0", where artists like SoFaygo, Ken Car$on, and Ka$hdami are redefining the codes of the genre.
With a style that refuses to be pigeonholed, YEAT draws inspiration from figures such as Young Thug and Future, while bringing his own unique touch to the music. His innovative use of sounds, such as the bells in "Gët Busy", and the creation of his own language, testify to his originality and his growing influence in the world of rap.
2093
“2093” stands out as YEAT’s most ambitious and forward-thinking project to date, marking a significant evolution in his already impressive career. After the resounding success of his third studio album "AftërLyfe", fans were eagerly awaiting a deluxe version which, against all expectations, was dropped.
YEAT, always unpredictable, chose to take a radically different direction, announcing the creation of an entirely separate new album. This bold choice sparked immense curiosity and anticipation among its audience and beyond.
In an interview with 032c magazine, YEAT shared his vision for "2093", describing it as a quantum leap from his previous works, evoking a difference of a decade of albums in terms of sonic evolution.
This bold statement underlines YEAT's ambition to push the boundaries of its music, promising an unprecedented auditory experience that immerses the listener in a futuristic dystopian society. The imagery of “2093” suggests an exploration of dark and complex themes, perhaps reflecting contemporary anxieties through the prism of a hypothetical future.
The promotional campaign for "2093" lived up to the originality of the album, with promotional screenings appearing around the world in major cities and at iconic sites.
This innovative marketing strategy not only captured the public's attention but also underlined YEAT's global approach, seeking to make an impact well beyond the musical sphere.
