Apple unveils M3 chips for MacBook Pro: What you need to know

Apple is once again making headlines with the launch of its new series of M3 chips for the MacBook Pro. This advancement promises faster, more powerful and more efficient computers. Let's dive into the details of these new chips, which come in three versions: the standard M3, the M3 Pro and the M3 Max.

Three chip choices for different needs

The standard M3 is touted as the functional option for students and creatives. With prices starting at $1,599 and a storage capacity of 128 GB, this model seems to be the entry level.

By upgrading to the M3 Pro, Apple promises a machine 40% faster than the 16-inch model equipped with the M1 Pro chip. This performance gain would also be three times greater than that of the most recent Intel-based MacBooks. The price of this model starts at $1,999.

The M3 Max is described as the most advanced of the three, specifically targeting machine learning programmers, 3D artists and video editors. The cost of entry is $2,499.

A little extra for design lovers

For those who are ready to invest in the Pro and Max versions, Apple is offering a new color: “Space Black”. An option that adds a touch of elegance to these already high-end machines.

Tempting promises

According to John Ternus, Apple's senior vice president of hardware engineering, these new chips will deliver incredibly energy-efficient performance, up to 22 hours of battery life, a stunning Liquid Retina XDR display, and advanced connectivity.

He claims that switching to these new models would be a "revolutionary experience in every way" for those currently using an Intel-based MacBook Pro.

Availability

The new MacBook Pros equipped with the M3 chip are already available for order and are expected to be in stores and delivered to customers starting November 7.

Apple continues to push the boundaries of what a professional laptop can do with the launch of its new line of M3 chips.

Increased performance, better energy efficiency and additional customization options make these new models particularly attractive.

It remains to be seen whether these promises will translate into everyday use. If you're considering upgrading your hardware, these new MacBook Pros might just be worth the investment. Your turn to judge !