iPhone 16, AirPods 4, Apple Watch 10: Apple's silent revolution

Tech giant Apple has just unveiled its new product lineup at its much-anticipated annual event, this year dubbed "It's Glowtime." Broadcast live from the Steve Jobs Theater at Apple Park, the event delivered on all its promises, unveiling a series of innovations that are sure to get people talking.

The iPhone 16: A significant evolution

Unsurprisingly, the star of the evening was the iPhone 16. Apple presented two versions: the standard iPhone 16 with a 6.1-inch screen, and the iPhone 16 Plus with a generous 6.7-inch screen. The major new feature? The introduction of the Action button, previously reserved for the Pro models. This customizable button promises to offer users increased flexibility in the daily use of their smartphone.

Under the hood, we find the A18 chip, the real brain of these new devices. This chip powers a new feature: Visual Intelligence. Imagine pointing your camera at an object and instantly obtaining relevant information about it. This is the promise of this technology that threatens to change the way we interact with our environment.

Aesthetically, Apple has not skimped on colors. The new "Teal", "Pink" and "Ultramarine" colors refresh the range, giving users new options to express their personality.

Pro models: Power in the spotlight

The iPhone 16 Pro and Pro Max are no exception. With 6.3-inch and 6.9-inch displays respectively, these high-end models are designed to take full advantage of Apple Intelligence, the in-house AI system announced at WWDC earlier this year.

Powered by the A18 Pro chip, these smartphones promise increased performance and even more impressive photographic capabilities. Particularly noteworthy is the addition of a 12MP telephoto lens and an improved ultra-wide-angle camera. The "Black", "White", "Natural" and "Desert" colorways offer a sober and elegant palette for these premium models.

AirPods 4: The subtle evolution

On the audio accessories side, Apple unveiled the AirPods 4. While their design remains familiar, the brand assures that it has worked on comfort, promising an even more enjoyable listening experience. The H2 chip is at the heart of these improvements, offering superior audio quality and improved spatial audio capabilities.

Interestingly, active noise reduction is not included by default, but will be offered as a paid option. A strategy that could spark debate among brand aficionados.

Apple Watch Series 10: Light and smart

The new Apple Watch Series 10 stands out for its refined design. Lighter and thinner, it sports a larger and rounder screen, with 40% more brightness. But it is especially on the software side that the improvements are the most notable.

The integration of Apple Intelligence brings its share of new features, including a health tool capable of detecting sleep apnea. A significant advancement that strengthens Apple's position in the connected health market.



Contrary to expectations of an Apple Watch Ultra 3, the Cupertino firm has chosen to refresh the Ultra 2 with a new finish. The robust model intended for outdoor enthusiasts is now adorned with an elegant "Satin Black" titanium finish. An aesthetic choice that should appeal to those looking for a more discreet look for their ultra-resistant connected watch.

What we should remember from this event is the coherence of the Apple ecosystem. Each product, whether iPhone, AirPods or Apple Watch, fits perfectly into a global vision where artificial intelligence plays a central role.

The introduction of Apple Intelligence in most new products is a testament to the brand's commitment to staying at the forefront of innovation. This in-house AI promises not only to improve device performance, but also to transform the user experience significantly.

With this new product line, Apple confirms its position as a leader in consumer technology innovation. While some may regret the absence of major revolutions, it is undeniable that the brand continues to refine and improve its offering consistently.

The focus on artificial intelligence and the continuous improvement of existing features shows that Apple favors an evolutionary approach rather than a revolutionary one. A strategy that, so far, has largely proven itself.

It remains to be seen how these new products will be received by the public and what impact they will have on the market. One thing is certain: with this event, Apple has once again managed to capture the attention of the whole world, proving that the brand with the apple has not finished surprising us.