10 emerging brands to follow in 2024

10 marques émergentes à suivre en 2024

1. PLEASE PAULO STOP CAPPIN

Please Paulo Stop Cappin is a streetwear brand created in 2021 by Paulo, a designer passionate about fashion and urban culture. The brand stands out for its bold designs and engaged messages, inviting wearers to express themselves freely and claim their individuality.

The brand name, “Please Paulo Stop Cappin,” is a reference to street language, where “cappin” means to lie or exaggerate. Paulo chose this name to recall the importance of sincerity and authenticity, values ​​which are close to his heart and which he wishes to transmit through his creations.

The brand's style is decidedly urban, with pieces inspired by classic streetwear like t-shirts, hoodies and hooded sweatshirts, but revisited with modern cuts and unique designs. Graphic prints are a signature of Please Paulo Stop Cappin, with strong and often humorous messages that mark the brand's state of mind.

The Please Paulo Stop Cappin community is made up of people from all backgrounds, sharing a passion for fashion, music and urban culture. The brand encourages self-expression and creativity, inviting everyone to find their own way and distinguish themselves from others.

PPSC Instagram: @pleasepaulostopcappin

2. A-COLD-WALL*: FASHION AS A MATERIAL STUDY FOR SOCIAL ARCHITECTURE

A-COLD-WALL * is a British fashion brand that defines itself as a material study for social architecture. The brand offers a unique perspective on the social structure of the modern British working class by combining industrial design and material innovation.

Founded by Dr. Samuel Ross in the fall of 2015, the brand was born from his desire to reflect social disparities and the expression of young people in contemporary fashion. A-COLD-WALL* is a sartorial response to London street culture and the British working class zeitgeist.

The brand's vision is decidedly multidisciplinary, with handmade graphic garments and silhouettes unbound by the need for symmetry. Each release from the brand blurs the boundaries between materials and fabrics, fashion and arts, thus continuing its conceptual trajectory.

By combining industrial aesthetics and material innovation with social and civic engagement, A-COLD-WALL* has established itself as a revolutionary fashion brand, reflecting the aspirations and concerns of Britain's working-class youth.

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A post shared by A-COLD-WALL* (@acoldwall)

3. ARIF FERDOUS

Created following the desire to share our messages.

A story of love for all - the love we have for others and the love we carry within ourselves.

We offer a collection of personal stories and passion, manifested in physical clothing.

Arif Ferdous is a design company focused on premium, durable materials, to ensure our messages are timeless and never fade.

Art made to last.

4. C2H4

C2H4® : When fashion meets chemistry to create the future

 

C2H4® is a clothing brand that pushes the boundaries of traditional fashion by combining influences from science and subversive culture. Founded by designer Yixi Chen, the brand's philosophy is to translate the experimental spirit of chemistry into innovative clothing constructions.

For C2H4®, fashion is a chemical concept where the creators are "chemists" who mix different substances to create new materials. Their goal is to focus on cutting-edge fabric materials and manufacturing processes by testing and adapting cultural theories.

From the analysis of clothing compound to physical and visual properties to the unique final synthesis, each collection is a responsive treatise from a statement to the world with a distinct aesthetic perspective within the context of the universe.

The creators of C2H4® are visionaries and scientists who create the future. They work to create clothing that is more than just clothing, but that expresses a philosophy of life and a vision of the world.

With their innovative approach to fashion, they continue to push the boundaries of the industry and explore new possibilities for the future.

5. MANDOWN MMXXI: WHEN TECHNOLOGY MEETS NATURE IN ITALIAN FASHION

MANDOWN MMXXI is an Italian brand founded in 2021 that aims to integrate technology and nature in the field of fashion, providing high-quality clothing from artisanal materials mixed with the thermal state of the urban system. The brand's goal is to create a reality that extends beyond space and time, with clothing designed for every temperature.

The aesthetics of MANDOWN MMXXI are distinguished by a subtle combination of canons of the past, futuristic and contemporary contaminations. This results in clothing with a refined appearance, which exudes modernity and innovation. The brand is convinced that the union between technology and nature can create high quality and sustainable clothing.

MANDOWN MMXXI's mission is to offer clothing of exceptional quality to an audience looking for products combining elegance and functionality. The brand has made it a point of honor to select the best artisanal materials, for durable clothing suitable for all situations, from cold winter to hot summer days.

6. YAKU STAPLETON: A SUSTAINABLE AND ETHICAL FASHION BRAND

Yaku Stapleton is a fashion brand distinguished by its commitment to sustainability and ethics. Founded by Australian designer Yaku Stapleton, the brand offers premium clothing made from sustainable and eco-friendly materials.

The brand's mission is to create clothing that lasts a long time, both in terms of quality and style. To achieve this goal, Yaku Stapleton uses high quality materials, such as organic cotton, linen, hemp and tencel. The brand also chooses eco-friendly suppliers and ensures its clothes are made under fair and safe conditions.

In addition to its commitment to sustainability and ethics, Yaku Stapleton is also distinguished by its timeless, minimalist aesthetic. The brand's clothing is designed to be versatile and comfortable, with particular attention to detail and finishing.

7. KODY PHILLIPS: BROOKLYN’S STREETWEAR BRAND THAT SHOCKS THE CODES

KODY PHILLIPS is a streetwear brand based in Brooklyn (NY), founded in 2016 by Kody Phillips. The brand stands out for its unique style, which combines influences from the world of contemporary art, hip-hop culture and urban fashion.

Kody Phillips' vision is to create clothing for people looking to stand out and express their personality through their style. The brand offers clothing for men and women, which combine functionality, comfort, and aesthetics.

The KODY PHILIPS brand offers a diverse range of clothing, from hoodies, t-shirts and sweatshirts to jackets, pants and accessories. Each piece is designed with attention to detail and particular attention to the materials used. Bold prints, distinctive logos and subtle details all make KODY PHILLIPS brand clothing easily recognizable.

8. FOREVER VACATION: THE FRENCH INDEPENDENT CLOTHING BRAND THAT ADMOCES THE IDEA OF LIVING EVERY MOMENT AS A VACATION

Founded on March 21, 2017, the brand's universe is inspired by this culture where everyone aspires to achieve their ultimate goal. According to Forever Vacation, every person has a quest to pursue in their life, and for them, it's called "Forever Vacation."

The brand's products are printed in France by the team, who have developed skills in techniques such as screen printing to offer quality clothing. The brand offers a unique vision in the world of fashion, where we share the daily adventure of a project dedicated to improving and improving over time.

The brand also invites people who wish to participate in their adventure to follow them on the various social networks. The community can thus be involved in the brand's future projects and create the story of Forever Vacation with it.

9. SKITZO: THE CLOTHING BRAND WITH STATEMENT DESIGNS

Skitzo is a clothing brand that has carved a niche for itself in the fashion world with its distinctive style. She uses dark color palettes and raw designs to complement the boxy cuts and oversized silhouettes of her designs.

Skitzo's designs are popular throughout the rainy city where the brand is based. Its fans crave ripped denim, heavily branded hoodies, and never-before-seen concept samples.

The brand is heading in an exciting direction with original designs and innovative concepts. Fans of the brand are always surprised by the new products offered and are impatient to see the creations to come.

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A post shared by SKITZO (@skitzoworldwide)

 

10. HARSH AND CRUEL: WHEN FASHION AND STREETWEAR MEETS THE INDUSTRIAL REVOLUTION

In 2017, the HARSH AND CRUEL brand was born, with a unique identity between fashion and streetwear. Its style and concept revolve around the industrial revolution and the radical changes it brought to the way of life of humans in big cities.

The factory, the workshop and the streets are key elements that inspire the brand's creators and are reflected in their clothes. HARSH AND CRUEL seeks order in disorder and finds possibility in the impossibility of creating the future in the present.

The brand encourages its customers to do what they want to do and become the person they want to be. HARSH AND CRUEL is an invitation to break barriers and think outside the box to discover a new way of expressing yourself.

Written by Yeazzy.

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