A$AP Rocky named creative director of PUMA and Formula 1 partnership

A$AP Rocky nommé directeur créatif du partenariat PUMA et Formule 1 - HYTRAPE

Revealed on October 23, 2023, the A$AP Rocky x Puma F1 collaboration is a major turning point for both entities. A$AP Rocky, appointed creative director, will bring his unique flair to capsule collections inspired by the world of motorsport. Puma, with its status as an exclusive Formula 1 licensee, is venturing into a new era of creation here.

The launch of the first collection is scheduled for November 17, 2023. It constitutes the start of a series of collections that aim to radically transform sports fashion. This partnership goes beyond just designing clothes; it marks the entry of A$AP Rocky into a new phase of his career in fashion.

Outlook 2024 – Unique Inspirations

The year 2024 will welcome collections inspired by Grand Prix racing, with Miami as the starting point. This alliance represents a unique fusion between fashion and motorsport, heralding a new chapter in the history of streetwear fashion.