The famous French fashion house is taking a bold step by venturing into the world of cinema with Saint Laurent Productions.

Saint Laurent , one of the most prestigious fashion houses in the world, has just taken a revolutionary step by becoming the first luxury house to create its own film production company, called Saint Laurent Productions. This bold decision highlights the constant evolution of the fashion industry and its desire to explore new artistic horizons.

Since its creation in 1961, the house of Saint Laurent has always maintained close ties with the film industry, dressing iconic actresses and collaborating with renowned directors. Today, the brand goes further by becoming directly involved in film production, thus offering a new platform to express its identity and artistic vision.

Anthony Vaccarello , artistic director of Saint Laurent, is at the origin of this bold initiative. In an interview with Women's Wear Daily magazine, he explained his desire to "work with all the great talents in cinema" and to be fully involved in the production of films, beyond just financing and dressing the actors. Vaccarello sees this new adventure as an opportunity to expand the luxury house's audience and perpetuate its legacy.

Saint Laurent Productions will not limit itself to the production of “fashion films”. The house plans to collaborate with renowned directors such as David Cronenberg and Paolo Sorrentino , winner of an Oscar for his film The Great Beauty . This approach demonstrates Saint Laurent's desire to push the boundaries of artistic expression and create cinematic works that reflect his unique and avant-garde vision.

The first film produced by Saint Laurent Productions, titled Strange Way of Life , will premiere at the prestigious 2023 Cannes Film Festival. Directed by Pedro Almodóvar and starring Ethan Hawke and Pedro Pascal , this western follows a couple of hunters in crisis in the Spanish desert. This ambitious project demonstrates Saint Laurent's determination to conquer the world of cinema.

This foray by Saint Laurent into the film industry could encourage other luxury houses to follow this path, thus creating new opportunities for collaboration between the worlds of fashion and the seventh art. Fashion and cinema enthusiasts eagerly await to discover how Saint Laurent will manage to merge these two worlds and push the boundaries of artistic expression.

Summary :

Saint Laurent becomes the first luxury house to create its own film production company, Saint Laurent Productions. Led by Anthony Vaccarello, the brand plans to collaborate with renowned directors such as David Cronenberg and Paolo Sorrentino. The first film produced, Strange Way of Life, will be presented during the 2023 Cannes Film Festival. This initiative could encourage other luxury houses to explore the world of cinema and open up new possibilities for collaboration between fashion and the seventh art.