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BMX icon Nigel Sylvester and Jordan Brand mark a new milestone in their collaboration with the release of the Air Jordan 4 “Brick by Brick.” Set to release on March 23, 2025, this bold pair captures the essence of New York City, BMX heritage, and innovation in sneaker design. But behind this release lies much more than just a shoe: a true ode to perseverance and creativity.

Inspiration rooted in the streets of New York

The “Brick by Brick” theme draws on Nigel Sylvester’s New York City roots, symbolizing his journey from the red cobblestones of Queens to the world stage. The “Bike Air” emblem replaces the “Nike Air” logo on the heels, a nod to his influence on BMX culture. This pair reflects both the architectural soul of the city and the determination to build a legacy, brick by brick.

Design and functionality: a unique approach

The Air Jordan 4 “Brick by Brick” features a Firewood Orange suede upper, a vibrant color reminiscent of New York City’s iconic bricks. Sail and Cinnabar accents provide subtle contrast, while 3M reflective details increase visibility for nighttime rides. The embroidered mini Swoosh on the forefoot adds a touch of elegance and exclusivity.

The features don't stop there: the sole, reinforced to withstand intensive use, demonstrates the attention paid to the user. Nigel's philosophy, namely the importance of hard work and constant improvement, is inscribed in every detail.

A collection that transcends the boundaries of streetwear

Alongside the release of the pair, Nigel Sylvester and Jordan Brand are launching a capsule collection that blends BMX and fashion. Featuring co-branded freestyle jerseys, windbreaker tracksuits, and caps, each piece showcases the blend of functionality and urban style. Durable fabrics and modern cuts meet the needs of riders and streetwear enthusiasts alike.

Impactful storytelling

Nigel Sylvester isn't just an athlete—he's a storyteller. The launch campaign has already generated buzz, with the "Brick Truck" roaming the streets of New York City, distributing exclusive t-shirts and creating an immersive experience for fans. But the story doesn't end there: at a private dinner hosted by Jordan Brand, the collection was unveiled like a fashion show, cementing the union of performance and aesthetics.

Release date and availability

Mark your calendars: the Nigel Sylvester x Air Jordan 4 “Brick by Brick” will release on March 23, 2025 via Nike SNKRS and at select retailers, priced at €220.