Opium (also written 00pium) is an Atlanta label and collective founded by Playboi Carti, in 2019 according to Wikipedia and around 2019 or 2020 according to Complex. It brings together Ken Carson, Destroy Lonely and the duo HXG, and the RIAA credits the certified titles of Ken Carson and Destroy Lonely to “Opium/Interscope”. Playboi Carti founded it, but his own albums, including Whole Lotta Red and MUSIC, are credited to AWGE/Interscope. The latest album we found on the label is Ken Carson’s xperiment (July 3, 2026, No. 7 on the Billboard 200).
At a glance
- Founding: Atlanta, by Playboi Carti. 2019 according to Wikipedia and The Queen’s Journal, “around 2019 or 2020” according to Complex.
- Artists: Ken Carson, Destroy Lonely and HXG, named by Playboi Carti in XXL as early as April 2022.
- Distribution: Opium/Interscope on Apple Music for Ken Carson since X (July 2022), and in the RIAA database.
- Ranking: Ken Carson’s More Chaos is No. 1 on the Billboard 200 (chart dated April 26, 2025); Destroy Lonely’s Love Lasts Forever is No. 10.
- Certification: A Great Chaos is RIAA Platinum (August 28, 2025).
- News: ComplexCon, October 3 and 4, 2026 in Los Angeles, with Playboi Carti as co-artistic director.
The Opium label in 10 dates
What is the Opium label?
Opium, sometimes written 00pium, is an American label and rap collective based in Atlanta. Wikipedia and The Queen’s Journal date it to 2019. Complex, on June 30, 2026, writes “around 2019 or 2020” and names the producer OpiumBaby as a co-founder alongside Playboi Carti.
In an interview published by XXL on April 12, 2022, Playboi Carti names his artists (Ken Carson, Destroy Lonely and the two members of HXG), says he started by signing producers and mentions a clothing line. Complex now describes Ken Carson, Destroy Lonely and HXG as the core of the label.
Playboi Carti and Opium: which label for which albums?
Playboi Carti founded Opium, but his solo albums do not come out under that name. The RIAA and Apple Music credit them to AWGE, with Interscope. Complex notes that Whole Lotta Red came out on AWGE and that Ken Carson’s Project X was the first release under the Opium banner. For the details of his career, read our profile Playboi Carti: biography, discography and albums.
| Project | Artist | ℗ line on Apple Music | RIAA |
|---|---|---|---|
| Die Lit (May 11, 2018) | Playboi Carti | AWGE/Interscope Records | Interscope Records |
| Whole Lotta Red (December 25, 2020) | Playboi Carti | AWGE/Interscope Records | AWGE / Interscope Records |
| MUSIC (March 14, 2025) | Playboi Carti | AWGE/Interscope Records | AWGE / Interscope Records |
| If Looks Could Kill (May 5, 2023) | Destroy Lonely | Opium/Interscope | Single “If Looks Could Kill”: Opium/Interscope |
| A Great Chaos (October 13, 2023) | Ken Carson | Opium/Interscope Records | Album: OPIUM/INTERSCOPE |
Source: RIAA database (checked on October 23, 2026) and Apple Music catalog.
Opium label artists
| Artist | Status | Key projects | Sources |
|---|---|---|---|
| Playboi Carti | Founder of the label. Complex says he also oversees YVL (Young Vamp Life), a newer imprint. | Solo albums credited to AWGE/Interscope. | Complex ; Apple Music |
| Ken Carson | Signed in 2019 according to Wikipedia, in 2020 according to XXL. | Project X (2021), X (2022), A Great Chaos (2023), More Chaos (2025), xperiment (2026). | XXL ; Wikipedia ; Apple Music |
| Destroy Lonely | Signed in 2021, according to Complex and Hypebeast. | No Stylist (2022), If Looks Could Kill (2023), Love Lasts Forever (2024), Broken Hearts 3 (2025). | Complex ; Hypebeast ; Apple Music |
| HXG (Homixide Gang) | Duo made up of Beno! and Meechie (Complex), named by Playboi Carti as a label artist as early as April 2022. | Homixide Lifestyle (November 2022), Snot or Not (April 2023), 5TH AMNDMNT (October 2023), i5u5we5 (May 31, 2024), Homixide Lifestyle 2 (August 1, 2025). | XXL ; Complex ; Apple Music |
| ApolloRed1 | First artist signed to YVL, an imprint separate from Opium according to Complex. Apple Music credits him “YVL / Interscope”. | Midnight Blassic (May 16, 2025), Demon Heart Radio (June 2026, 18 tracks). | Complex ; uDiscover ; Apple Music |
| Associated producers | F1lthy, KP Beatz and Lil 88 (Wikipedia). Complex also names KP Beatz and Lil 88, as well as Art Dealer. | Playboi Carti says he signed producers first (XXL, April 12, 2022). | Wikipedia ; Complex ; XXL |
Distribution: from “Opium” to “Opium/Interscope”
The ℗ lines on Apple Music give a timeline. Project X (July 23, 2021) is credited to “Opium” alone. Ken Carson’s X (July 8, 2022) carries “Opium/Interscope”. XXL confirms that X and A Great Chaos came out in partnership with Interscope.
For Destroy Lonely, No Stylist (August 12, 2022) is credited to Opium, and “Opium/Interscope” appears from the single “if looks could kill” (March 3, 2023). For HXG, the credit appears with the single “HI-VOLTAGE” (March 29, 2024), before the album i5u5we5 (May 31, 2024). Universal Music Canada’s press releases cite “Opium/Interscope Records”.
Major releases: dates and Billboard 200 rankings
Ranking: US Billboard 200, week shown. Release dates come from Apple Music, cross-checked with Universal Music Canada press releases and Wikipedia.
| Release | Artist | Project | Key points |
|---|---|---|---|
| July 23, 2021 | Ken Carson | Project X | Credited to “Opium” alone. First release under the Opium banner according to Complex. |
| July 8, 2022 | Ken Carson | X | First album in partnership with Interscope. |
| August 12, 2022 | Destroy Lonely | No Stylist | Only guest: Ken Carson (Complex). NS+ (Ultra) edition in November 2022 (Hypebeast). |
| May 5, 2023 | Destroy Lonely | If Looks Could Kill | First studio album. No. 18 on the Billboard 200 according to Our Generation Music and Wikipedia. |
| October 13, 2023 | Ken Carson | A Great Chaos | No. 11 (chart dated October 28, 2023). The single “Overseas” (April 12, 2024) entered at No. 79 on the Hot 100, according to XXL. |
| August 30, 2024 | Destroy Lonely | Love Lasts Forever | 21 tracks. No. 10 (chart dated September 14, 2024). |
| April 11, 2025 | Ken Carson | More Chaos | No. 1 (chart dated April 26, 2025), over 59,500 album-equivalent units according to Universal Music Canada. |
| August 1, 2025 | HXG | Homixide Lifestyle 2 | 25 tracks, ℗ 2025 Opium/Interscope (Apple Music). |
| September 19, 2025 | Destroy Lonely | Broken Hearts 3 (</3³) | 18 tracks, with Ken Carson as the only guest (Hypebeast). Date from Wikipedia and the press; Apple Music lists several editions from September 17 to 22. |
| July 3, 2026 | Ken Carson | xperiment | 22 tracks. Guests: Playboi Carti, Lil Uzi Vert, Young Thug, Destroy Lonely and 2hollis. No. 7 (chart dated July 18, 2026). |
| August 28, 2026 | Ken Carson | cartunez (EP) | 13 tracks, with Destroy Lonely, ApolloRed and OsamaSon (Universal Music Canada). Apple Music dates the edition August 27, US time. |
Complex calls More Chaos the first Opium album to reach No. 1 on the Billboard 200. Destroy Lonely placed If Looks Could Kill at No. 18 and then Love Lasts Forever at No. 10. Chart sources: Billboard, October 28, 2023 ; September 14, 2024 ; April 26, 2025 ; July 18, 2026.
RIAA certifications for the label’s artists
| Artist | Titles | Level | Certification date |
|---|---|---|---|
| Ken Carson | A Great Chaos (album) | Platinum | August 28, 2025 |
| Ken Carson | “Fighting My Demons”, “Overseas”, “SS” (singles) | Platinum | August 28, 2025 |
| Ken Carson | “Rock N Roll”, “Freestyle 2” (singles) | Platinum | July 22, 2026 |
| Ken Carson | “Me N My Kup”, “Paranoid” (with Destroy Lonely), “Green Room”, “Mewtwo” (singles) | Gold | July 22, 2026 |
| Ken Carson | “Succubus”, “Jennifer’s Body”, “I Need U” (singles) | Gold | August 6, 2025 |
| Destroy Lonely | “If Looks Could Kill” (single) | Gold | August 27, 2024 |
| Destroy Lonely | “NOSTYLIST” (single) | Gold | May 24, 2024 |
Source: RIAA database, checked on October 23, 2026. The page has a “Show More” button: the list is incomplete, and More Chaos and xperiment do not appear in the visible rows. The search for “Homixide Gang” returns no result, which does not prove there is no certification.
Visual and clothing identity
Several outlets describe a dark aesthetic. Complex (June 30, 2026) speaks of a “goth” and industrial world, with black clothing including Rick Owens pieces. Grazia Malaysia (July 7, 2026) cites black, leather, heavy boots, bullet belts and silver jewelry, and links brands such as Rick Owens, Chrome Hearts, Maison Margiela and Raf Simons to Playboi Carti. SNKRDUNK (December 2024) adds cross-shaped jewelry and futuristic eyewear, and notes that the style has no official definition. The Queen’s Journal (September 12, 2023) also mentions metal, punk, horror and vampire influences. For the link between rap and fashion, read Rap & Fashion: a mutual influence and Rick Owens x Dr. Martens.
Two logos recur on products tied to Playboi Carti. On the Mitchell & Ness jerseys reworked by Playboi Carti, the “00” is a nod to Opium according to Complex, and “YVL” stands for Young Vamp Life, which Fanatics describes as a record label, a collective and a clothing company. Hypebeast (May 12, 2025) describes the first YVL cap, in 11 colorways. A jersey collection appeared at ComplexCon 2026 (Complex, October 6, 2026), after a first series sold from November 6, 2025 (Fanatics).
Tours and concerts
| Period | Event | Label artists | Details and sources |
|---|---|---|---|
| 2024 | Chaos World Tour (Ken Carson) | Ken Carson | Dates in North America and Europe, including three dates opening for the Red Hot Chili Peppers in late May and early June 2024. XXL |
| October 3 to December 1, 2025 | Antagonist Tour (Playboi Carti) | Ken Carson, Destroy Lonely, Homixide Gang, with Apollo Red | 28 dates announced on August 25, 2025, 31 after three Texas dates were added according to Wikipedia. From Salt Lake City to Atlanta. Pollstar ; U92 ; Wikipedia |
| August 26 to September 23, 2026 | xperimenting Tour (Ken Carson) | Ken Carson | Announced on July 7, 2026, from Chicago to San Francisco, with xaviersobased, prettifun and DJ Moon. Pollstar ; Universal Music Canada |
| August 29 to October 20, 2026 | Grey Day Tour ($uicideboy$) | Destroy Lonely | Support act on some of the 33 dates. Live Nation |
| October 3 and 4, 2026 | ComplexCon, Los Angeles | Saturday: Ken Carson, HXG, ApolloRed1. Sunday: Destroy Lonely, F1lthy, Playboi Carti | Concerts at Crypto.com Arena. Playboi Carti is co-artistic director with Hiroshi Fujiwara. Complex ; Complex, day 2 ; Complex, collaborations |
Pollstar presents the 2025 Antagonist Tour as Playboi Carti’s first solo headlining tour since 2021. A first version, announced in 2023, was canceled according to Wikipedia, and U92 recalls the cancellation of the Salt Lake City date in January 2024.
Where the label stands on October 23, 2026
- Ken Carson: album xperiment (July 3, 2026, No. 7), EP cartunez (August 28, 2026), tour from August 26 to September 23. The RIAA recorded new certifications on July 22, 2026.
- Destroy Lonely: single “MONSTER” (August 2026, ℗ Opium/Interscope on Apple Music). A joint project with Ken Carson was announced for 2026 by Destroy Lonely (Complex, November 13, 2025). We found no confirmed title or date in a source we could open.
- HXG: singles “RedRum” (June 2026) and “Versus” (August 28, 2026) on Apple Music. antiMusic mentions an upcoming project, with no title in the June 20, 2026 announcement.
- ApolloRed1: mixtape Demon Heart Radio (June 2026) and single “Africa” (September 2026), credited YVL / Interscope.
- Playboi Carti: MUSIC remains his latest album. No official announcement of a new album appears in the sources checked.
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Frequently asked questions
Who founded the Opium label?
Playboi Carti, in Atlanta. Wikipedia and The Queen’s Journal give 2019; Complex writes “around 2019 or 2020” and also names the producer OpiumBaby as a co-founder.
Is Playboi Carti signed to Opium?
He founded the label, but the RIAA and Apple Music credit his albums Whole Lotta Red and MUSIC to AWGE/Interscope. Releases by Ken Carson and Destroy Lonely carry the Opium/Interscope credit.
Which artists are part of Opium?
Ken Carson, Destroy Lonely and the duo HXG (Homixide Gang). ApolloRed1 is signed to YVL, an imprint separate from Opium according to Complex.
Who distributes Opium?
Interscope is the credited partner. Apple Music and the RIAA show “Opium/Interscope” for releases by Ken Carson since X (July 8, 2022), by Destroy Lonely since March 2023 and by HXG since March 2024.
What is the label’s highest-ranked album?
Ken Carson’s More Chaos, No. 1 on the Billboard 200 chart dated April 26, 2025, with over 59,500 units according to Universal Music Canada.
What does 00pium mean?
It is another spelling of Opium. The “00” appears on Playboi Carti’s Mitchell & Ness jerseys, a nod to the label according to Complex.
What are the label’s latest releases?
As of October 23, 2026, Ken Carson’s EP cartunez (August 28, 2026), after his album xperiment (July 3, 2026). HXG also released “Versus” on August 28, 2026.
Read next
- Playboi Carti: biography, discography and albums
- A$AP ROCKY celebrates 10 years of his first album (LONG.LIVE.A$AP)
- Rap & Fashion: a mutual influence as undeniable as it is historic
- Rick Owens x Dr. Martens: launch of the 1460 DMXL Megalace boot
Sources
- RIAA, base des certifications, recherche « Ken Carson » (consultée le 23 octobre 2026)
- RIAA, base des certifications, recherche « Destroy Lonely » (consultée le 23 octobre 2026)
- RIAA, base des certifications, recherche « Playboi Carti » (consultée le 23 octobre 2026)
- Apple Music (API publique iTunes), albums de Ken Carson : dates de sortie et mentions ℗
- Apple Music (API publique iTunes), albums de Destroy Lonely
- Apple Music (API publique iTunes), albums de HXG
- Apple Music (API publique iTunes), albums d’ApolloRed1
- Apple Music (API publique iTunes), albums de Playboi Carti
- Apple Music, Homixide Lifestyle 2 (HXG)
- Billboard Canada, Billboard 200 du 28 octobre 2023
- Billboard Canada, Billboard 200 du 14 septembre 2024
- Billboard Canada, Billboard 200 du 26 avril 2025
- Billboard Canada, Billboard 200 du 18 juillet 2026
- Universal Music Canada, More Chaos n° 1 du Billboard 200 (23 avril 2025)
- Universal Music Canada, Love Lasts Forever de Destroy Lonely (30 août 2024)
- Universal Music Canada, xperiment de Ken Carson (3 juillet 2026)
- Universal Music Canada, cartunez de Ken Carson (28 août 2026)
- Complex, explication du label Opium (30 juin 2026)
- Complex, Destroy Lonely, No Stylist (12 août 2022)
- Complex, ComplexCon 2026 : guide musical (23 septembre 2026)
- Complex, ComplexCon 2026, deuxième jour (5 octobre 2026)
- Complex, les collaborations 00pium à ComplexCon 2026 (1er octobre 2026)
- Complex, Playboi Carti x Mitchell & Ness Hardwood Classics (6 octobre 2026)
- Complex, Destroy Lonely et Ken Carson : projet commun (13 novembre 2025)
- Complex, xperiment de Ken Carson expliqué (3 juillet 2026)
- XXL, entretien avec Playboi Carti (12 avril 2022)
- XXL, entretien avec Ken Carson (30 juillet 2024)
- Hypebeast, Destroy Lonely, NS+ (Ultra) (22 novembre 2022)
- Hypebeast, les casquettes YVL de Playboi Carti (12 mai 2025)
- Hypebeast Portugal, Broken Hearts 3 de Destroy Lonely (21 septembre 2025)
- uDiscover Music, ApolloRed1, « Africa » (8 septembre 2026)
- Pollstar, Antagonist Tour de Playboi Carti (25 août 2025)
- Pollstar, xperimenting Tour de Ken Carson (7 juillet 2026)
- U92 Salt Lake City, Antagonist Tour (25 août 2025)
- Live Nation, Grey Day Tour 2026 de $uicideboy$
- Fanatics, Playboi Carti x Mitchell & Ness NBA League Collection (3 novembre 2025)
- Our Generation Music, If Looks Could Kill de Destroy Lonely (16 mai 2023)
- antiMusic, HXG, vidéo de « RedRum » (20 juin 2026)
- Grazia Malaysia, Dark Luxury : l’esthétique Opium (7 juillet 2026)
- SNKRDUNK, Opium style : guide (décembre 2024)
- The Queen’s Journal, L’esthétique Opium (12 septembre 2023)
- Wikipédia, Opium (label)
- Wikipédia, Antagonist Tour
- Wikipédia, discographie de Ken Carson
- Wikipédia, Destroy Lonely
- Wikipédia, Xperiment
Updated October 23, 2026. Billboard rankings, RIAA certifications and releases checked on this date. The RIAA database is truncated (“Show More”). The year the label was founded and the year Ken Carson signed vary by source.
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